Frustrated that B2B marketing was not a respected profession, I started B2B - and later MathMarketing - as vehicles to help me change that.
Our stated BHAG (big hairy audacious goal) is for B2B marketing to become a globally respected profession by 2020, and for MathMarketing to be recognised for its role in that outcome.
I wrote 'The Leaky Funnel
', and delivered keynote presentations in many of the world's great cities, conducted research, delivered webinars, videos and wrote hundreds of articles and papers on all things B2B. We've all stepped up, but my guess is that we're maybe 15% there.