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Marlene Oliveira
378 followers -
I help nonprofits who want to produce better content.
I help nonprofits who want to produce better content.

378 followers
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How to implement a media release system for your nonprofit organization

Do you have a media release system in place for your nonprofit? This can be an intimidating topic, but something you can't ignore. So take advantage of the information and insights Kelly Rembold shares in today's +Nonprofit MarCommunity blog post, based on her own experiences at her YMCA camp!

https://nonprofitmarcommunity.com/media-release-system/
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Nonprofit event marketing 101: resource roundup

Event season is upon us!

Next up in my series of roundup posts highlighting content from the +Nonprofit MarCommunity archives is this collection of event marketing posts to help you with event planning and promotion. From event themes and promotion to invitation lists, print collateral and live streaming, I hope you find these links useful: https://nonprofitmarcommunity.com/nonprofit-event-marketing-resource-roundup/
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Boosting annual report impact with stories [case study]

Have you ever considered complementing your nonprofit's annual report with stories? That's what +Imagine Canada did this year to bring their work to life. Check out this case study to find out how they felt about the experience - including how they felt about working with me!
https://moflow.ca/boosting-annual-report-impact-with-stories/
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Using research to make a case for storytelling: three studies

Do you need to make a case for allocating resources to storytelling at your nonprofit organization? I've pulled together three research papers that are relevant to nonprofit communicators because they reveal that stories:
-Beat statistics when it comes to motivating action
-Cause oxytocin release, which increases concern - and donations
-Build empathy and connection
https://moflow.ca/making-a-case-for-storytelling/
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Nonprofit communications planning 101: resource roundup

Is the summer quiet for you - or is it at least quieter? Do you have a little time to take a step back from the tactical side of your job to do some planning?

If you have the breathing room and would like some guidance, I have a roundup of blog posts that will help. This time, I've rounded up some amazing posts from the Nonprofit MarCommunity archives on the topic of communications planning, from conducting audits to setting objectives to building your budget and your team: https://nonprofitmarcommunity.com/communications-planning-resource-roundup/

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Writing stories for a community foundation [case study]

One of the core areas of focus in my business is story writing. I enjoy the work, and I learn something from every story I write. I also just like helping nonprofit communicators get their stories written - something I’ve been doing for one of my long-term clients, Sarah McPherson at The Oakville Community Foundation.

I asked Sara to share her perspective on the stories we've created together, which I've featured in a case study on my blog. If you're interested in picking up a few of Sarah's storytelling insights, check out the post: https://moflow.ca/writing-stories-community-foundation-case-study/
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How to create a win-win co-branding partnership for your nonprofit: 3 steps

Do you need help ensuring the success of your nonprofit's co-branding partnerships? In the latest +Nonprofit MarCommunity blog post, Alex Kruger shares guidance in three areas:

1. Respect (and protect) your brand
2. Tell the best stories
3. Communicate, communicate, communicate

Check out the post to get Alex's breakdown of each of these co-branding steps: https://nonprofitmarcommunity.com/co-branding/
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Eight ideas to better manage your workload as a nonprofit communicator

Do you - like many nonprofit communicators I've met - struggle with managing workload? Then you might want to read Nathalie Noël's post today on the Nonprofit MarCommunity blog. Nathalie offers eight useful ideas to help you manage your workload, manage expectations and set boundaries: https://nonprofitmarcommunity.com/managing-your-workload/
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How to keep track of the stories you’re writing [template project tracker]

Getting organized means clearing the way for the creative process. That's why I'm sharing my template story writing project tracker. Use it as a home for administrative details and to help you get on with the fun part - writing!

https://moflow.ca/story-writing-template-project-tracker/
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Eblast vs newsletter: what your nonprofit should use, when

Do you know the difference between an email newsletter and a blast? Does it matter?

Yes, it matters that you know. Because these two different types of emails are used for two different purposes - and you need to strike the right balance of blasts vs. newsletters in your nonprofit’s email communications.

https://nonprofitmarcommunity.com/eblast-vs-newsletter/
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