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#QNAprojects: The first immediate measure, as defined in the Masterplan #Schwaz (by QNA + FXA), the refurbishment of the Untere Wopfnerstrasse was implemented in 2012.
The small shopping street, conceived as a pedestrian zone, is an important link between the old city center and the new shopping mall “Stadtgalerie Schwaz” and its appearance before the refurbishment was not alluring.
The new pavement consists of large concrete slabs as well as of porphyry colored asphalt. The porphyry color of the slabs as well as the asphalt is a customized mixture for the City of Schwaz and will be implemented for the whole pedestrian zone of the inner city in the future. Benches, flower pots and bollards are completing the new alluring appearance of the street.
image 1/3: copyright Günter Richard Wett
The small shopping street, conceived as a pedestrian zone, is an important link between the old city center and the new shopping mall “Stadtgalerie Schwaz” and its appearance before the refurbishment was not alluring.
The new pavement consists of large concrete slabs as well as of porphyry colored asphalt. The porphyry color of the slabs as well as the asphalt is a customized mixture for the City of Schwaz and will be implemented for the whole pedestrian zone of the inner city in the future. Benches, flower pots and bollards are completing the new alluring appearance of the street.
image 1/3: copyright Günter Richard Wett
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2017-01-24
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#QNAprojects: In 2011 QNA (+FXA) won the invited competition for the Masterplan #Schwaz.
The outline of this project is the idea of applying the successful shopping mall circulation logic of creating frequency by opposed anchor stores to the entire inner city of Schwaz in order to support a symbiosis between the new shopping mall “Stadtgalerie Schwaz” and the shops of the historic city core. Potentially the shops in the historic city could also be managed and marketed by the center management of the “Stadtgalerie Schwaz”.
The masterplan Schwaz is conceived as a general guiding principle which will be implemented in three phases: immediate measures, medium-term measures and long-term measures including accompanying traffic calming measures, for example Shared Space.
The outline of this project is the idea of applying the successful shopping mall circulation logic of creating frequency by opposed anchor stores to the entire inner city of Schwaz in order to support a symbiosis between the new shopping mall “Stadtgalerie Schwaz” and the shops of the historic city core. Potentially the shops in the historic city could also be managed and marketed by the center management of the “Stadtgalerie Schwaz”.
The masterplan Schwaz is conceived as a general guiding principle which will be implemented in three phases: immediate measures, medium-term measures and long-term measures including accompanying traffic calming measures, for example Shared Space.
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2017-01-24
6 Photos - View album
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welcome to the g+ page of QNA, a curious international urban design and architectural practice, based in Innsbruck Austria.
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