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Leo Sorge
Attended Electronics @ University La Sapienza
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Leo Sorge

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Motivational design flows into mainstream corporate storytelling...
thanks to a sci-fi movie by Oracle 

Cloud Odyssey: a Hero's Quest is a scientified short movie (20 min) that uses science-fiction elements to make a new kind of corporate storytelling. The public feels at home looking known setting, characters and graphic elements from Star Trek, Star Wars, Blade Runner, and even Minority Report. The corporate message can be conveniently drawn as subsequent metaphors. During the live show that Oracle is currently running through Europe, a high-level executive talks at the end of all 5 parts of the movie to translate in business terms what the metaphor was aimed to.
I will analyse the sci-fi and script elements on a specialized blog. If you are interested in it, you may find more information and the already published parts on its Facebook Page (https://www.facebook.com/CloudOdyssey).
In that post, I will also add an analysis of the non-gamified Trend Micro's Project 2020, whose 9 webisodes are online here: Switched Off -- 2020 Episode 1.

Cloud Odyssey is written by Oracle's Jeff Erickson (here an interview: Cloud Odyssey: A Hero's Quest - Meet the Writer) and shot by Adam Palmer (a techical interview is here: http://medianetwork.oracle.com/video/player/2832854129001) with Valve Software's Source gaming engine (http://source.valvesoftware.com/). It's good to remind that the association between motivational design and gaming is a historically-driven misunderstanding (please allow me to cite myself here http://www.slideshare.net/Leosorge/gamify-your-soul and here: http://www.slideshare.net/Leosorge/the-thrones-of-game): according to +Ben Fowler, gamification is a set of data driven motivational techniques that video game designers have been leveraging for years.

The movie has been written having in mind a clear engagement technique. An image sporting a name and a key are superimposed to the movie images three times. This is the audience quest -parallel to the hero's quest: they have to find them, tweet them at the end of the movie and compete among them to win a prize.
This is a sort of gamification, let's call it level-0 gamification: its presence inside one out of two Oracle's main communication project brings motivational design into mainstream
Great Scott! Big bucks are coming!
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Leo Sorge

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Nexus 5, Htc One or... che scegliereste? Tipica domanda Pravettoni (Risposta: oh bella, adesso me lo dovrei comperare io!)
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Hahaha ;-) non tanto per la sense quanto per la velocità nel rilascio degli aggiornamenti!
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THE ENERGY OF GAMIFICATION

Worldwide utilities IT spending on gamification tools, applications and services to be approximately $13.5 million by 2014, rising to $65 million in 2016. According to a new report by IDC Energy Insights [http://www.idc.com/getdoc.jsp?containerId=EIRS04V], 60% of progressive worldwide energy retailers will utilize at least one gamified application by 2016.
The new IDC Energy Insights study explores the potential for gamified applications in the energy sector by analyzing real-world pioneering and innovative gamification projects. It focuses on how gamification can be leveraged to engage consumers to realize energy efficiencies, improve peak response, build customer loyalty, and acquire new customers in energy competitive markets. 
“It remains to be seen how well these mechanisms work over the long term," says Adam Ajzensztejn, Senior Research Analyst, IDC Energy Insights, EMEA. 
Gamification will gain traction in utilities to create consumer engagement, loyalty and trust“, predicts Roberta Bigliani, Head - Europe, Middle East & Africa, IDC Energy Insights, co-author of the report, on IDC's blog [https://idc-insights-community.com/energy/smart-grid/its_predictions_time_what_does_the_future_hold_for_the_utility_indus].
Case studies inside the report include commuting (Infosys), eco savings (Ecoinomy), and car usage (Fiat).
IDC’s report analyses a particular sector and the potential for gamification within it. How this future might look is anyone’s guess. You might gain points for each kW of energy saved, compete with your neighbours for the Greenest Household award, whilst receiving continual live feedback on your energy consumption.
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*NEW!! ENGLISH CAPTIONS!! *
Please watch and comment!
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Does anybody have a professional, entry-level metal printer to suggest me? My lowest point is at 120,000 $ (ReaLizer 50, laser) but I heard of 25-30 k$/€ devices (I'm talking neither of Vader Systems', nor of Fabbrisonic R200 Vam)
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I think you have to wait a little time. I gues 120.000 $ is realy a bargain today
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English subtitles of my interview on RaiMovie's Cinemag program are now available on my re-edited video on Youtube.
Full shooting of my point about writing, videogame writing and gamification techniques is now available.
Please check my presentation on my Slideshare.net/Leosorge page
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Troppo buono, Grand. Uff. Pubb. Del.!
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Johnny Palomba comments on my remarks about game scripting and gamification (yes, I pronounced that word! B-)) during Cinemag show, aired Nov 14 on RaiMovie channel.
My remarks and hopefully a video will soon follow on this page, waiting for your remarks and comment.
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Arriva! B-)
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