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Leo Sorge
Attended Electronics @ University La Sapienza
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Leo Sorge

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Sono sempre più numerose le aziende che arricchiscono la formazione digitale con tecniche di engagement e di motivational design. Ideale nella formazione, questo approccio viene usato con successo anche per aumentare le vendite: lo conferma Lebu, piattaforma di social learning, che negli ultimi ...
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2015: Data-driven motivation and engagement will become the new rally cry
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Leo Sorge

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How important where a sale happens is becoming less important than how to make it happen at that moment.In this study, Sameer Samat, VP Product Management at Google talks about the 3 new realities of retail and how to reach customers by better integrating online and offline experiences and by caring less about where a sale happens and more about how to help shoppers convert.For us here at ASTRALCOM, it’s always nice to read Google’s findings beca...
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Leo Sorge

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È possibile ripensare la Gamification e legarla alla Loyalty? Scopri come è possibile attivare e fidelizzare i clienti con il nostro Approccio Strategico
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Meshing up Gamification with 4Cs of Internet Marketing

https://exploreb2b.com/articles/how-to-bring-gamification-into-your-internet-marketing-strategy

A simple, easy-to-implement strategy that I liked - apart from the use of the word "game" inside gamification issues, but this is becoming my problem! B-)

After each activity & level up of user, and with permission, push a social reward badge to a customer’s social media stream i.e. Facebook, Twitter, G+, Linkedin, Pinterest etc. and update each profile on your website or application with next action direction.
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Leo Sorge

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Slice Open Boring Modules

How do you describe gamification in its simplest form? 
This recurring subject is currently spotted on Gamification Network Group on Linkedin. Such discussion has been started by +PepePaez , Pricing Strategy & Gamification Enthusiast, Technologist and Coder.

My preferred definition is "Slice Open Boring Modules, Insert Interesting Incentives", reported by Amber Stucky, Performance Consultant at Expertus.
Amber's SOBM/III model got three likes (together with Accenture's Thomas Hsu, who proposed a... modified Werbach (scroll my page for Kevin Werbach's)

But I find gamification itself is a wrong word. So I suggest my bridge definition:
Gamification is the word used for the first-ever use of motivational design and behavior design in the digital world -> see motivational design, behavior design".

What do you think?
Let me know!
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Did Gartner (re)define Gamification?

Motivational design has become an essential part of any business strategy as a way of motivating people and overcoming barriers of scale, time, distance, connectedness and cost. According to Gartner, the digital paradigm has a central role in this change. 

Motivational Design existed since long, but rich data set collections have furthered the model to a data-driven activity. The first area in which it has been possible to collect rich data sets was the gaming area, where it is easy to record all players' choices in selected checkpoints. That's why we often see “gamification” as the name for “motivational design." In this article, we use both terms as synonyms, although there are some differences between them.

Brian Burke, research vice president at Gartner, just published a book: "Gamify — How Gamification Motivates People to Do Extraordinary Things" (Bibliomotion, 2014). 

He posted on this subject at the beginning of April [http://blogs.gartner.com/brian_burke/2014/04/04/gartner-redefines-gamification/], recalling a Gartner research, Redefine Gamification to Understand Its Opportunities and Limitations, and his book. 

Many well-known experts such as Mario Herger https://plus.google.com/u/0/106551225710037904936, Roman Rackwitz https://plus.google.com/u/0/100690912016006240057, +Toby Beresford and +AndrzejMarczewski, commented in depth Brian's short post.

Much of the discussion lays down with the use of the gamification term itself, together with its sub-definitions of game mechanics, dynamics, and aesthetics. 

Reverse engineering the transactional soul

In the press release issued by Gartner's PR office, Mr. Burke states that most organisations rely primarily on transactional engagement strategies in their interactions, for example, by focusing on employees' concern to earn a living and to meet the minimal expectations of the employer. I find this point of the greatest importance to better make business information.

Gamification touches people on an emotional, rather than transactional, level and motivates them to achieve their goals.

Senior business and IT leaders need to understand motivational design and fuse it into their digital business strategy. Business leaders must understand the opportunities to leverage it to motivate customers, employees and communities.

The sweet spot for gamification is shared goals. If a business can identify the goals it shares with its audience or provide its audience with goals that are meaningful to them, then it can leverage gamification to motivate these players to meet those goals, and the company will achieve its business outcomes as a consequence.

The analyst calls his total effort as a “redefinition of gamification," but many claim this is neither a (re)definition, nor a correct (re)definition. Many comments enriched the post. The truth is, in my opinion, Gartner has the need to be followed by its main clients. That's probably why its proposition insists on two terms such as “game mechanics” and “digital."

Moreover, today's motivational design owes all to rich data collection in digital yes, digital games. So the word “digital” is implicitly important.
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By adding game mechanics holistically to training and other business critical processes, organizations can improve employee engagement, boost producti
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The data-driven motivation strategy that will revolutionize workplace in 2015
by Rajat Paharia (https://plus.google.com/108210273437098449125)

http://www.bunchball.com/blog/post/1608/why-gamification-will-revolutionize-workplace-2015
It’s that time of year – the season for fresh starts, resolutions to improve and bold new initiatives. As I read article after article about “Top Business Trends for 2015” and “What to Watch for in the Year Ahead,” I can’t help but be struck by the number of times I’ve seen gamification mentioned, or even featured. We’ve come a long way from questions like, “What is gamification?” Today, most business execs know the definition of gamification, an...
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Sales Team Gamification
Rise provides individual reps (players) and managers with granular control over their social and business data as well as transparency over how their score is calculated.
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Leo Sorge

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Have him in circles
1,884 people
Barbara Favaro's profile photo
JAMESJOYCE PUBTORINO's profile photo
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Western pattern is wrong.
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