I've been looking closely at social media and video strategy and I've come to an early conclusion that a lot of organizations and brands have a "video strategy," but they don't have a "Youtube strategy." So I'm wondering: does your university have a strategy for getting the most out of Youtube as a social engagement tool? Or do you just use it as a repository for your brand marketing and other videos? I recently stumbled upon the Youtube Creator Playbook, which is an awesome resource. It got me thinking: https://www.youtube.com/yt/playbook/calls-to-action.ht
There are many departments here that have created their own channels. When we decided to move our training on YouTube, we looked to see what was out there and decided it was best to just create our own channel rather than "sharing" an account some others. I've created playlists within YouTube for categories of training, mainly so I can keep track of what's posted within each category easily. From there, the individual training videos are linked to from our training pages within our web site, which is likely the route most viewers use to access them.
Add a comment...