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Gus Sentementes
Works at Johns Hopkins University
Lives in Baltimore, MD
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Gus Sentementes

General Discussion  - 
 
Just discovered the Meerkat app. Pretty hot at the moment. I bet you'll see this a lot on campuses soon, especially people using it at events. It enables you to easily live-stream to your Twitter followers. I'll probably use it to go live for short bursts of time at university events, via our official Twitter account.
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Gus Sentementes's profile photoShawn Sieg's profile photoChris Barrows's profile photo
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Yeah, I can't schedule until less than 24 hours out. 
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Gus Sentementes

General Discussion  - 
 
I'm paying more attention to "dark social" lately. Have you all seen the latest on the topic from Alexis Madrigal, who coined the phrase? I've gone over our website's Google Analytics and Facebook analytics and am finding that Facebook continues to be a significant source of traffic for my university's news website. 
New data show that Facebook is even more powerful.
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Gus Sentementes

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Do you guys get feedback from your students and alumni if they think you posted something that was too casual and "not prestigious enough" for your college or university? What are the sore spots, if any, that usually motivate your students or alumni to complain about your university's practices on social media?
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Eric Olsen's profile photoJulie Winch's profile photoScott Miniea's profile photo
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I got a similar request about a similar post, now that you mention it. It was a photo of a student doing a slip/slide at orientation/Greek recruitment. I was asked to remove it because it sent the message that we were a party school, which is not the case. While I understand that feedback, it's hard to recruit students by showing fun events and also show a "quiet dignity" that many (including me) also want out of a university.
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Gus Sentementes

General Discussion  - 
 
We're looking at offering a "live web chat" service on our university/admissions website. I've identified a couple of third-party vendors, but I wanted to see if anyone in this group is at a university that's rolled out such a support service for people who use their site. Live chat functionality is increasingly common in other industry websites, and I've actually always had a great customer experience with such a functionality. 
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Leah Bryce's profile photoSirinya Matute's profile photo
2 comments
 
Same here!
Honestly, you should look at the UCLA Library system. We have a live chat service there too, but I have no idea how actively it is used. My friend Danielle Salomon, a librarian here, might be able to share some insights.
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Gus Sentementes

General Discussion  - 
 
We're considering launching a live video channel at our university, probably on Ustream or Livestream. Is anyone else in this group doing any livestreaming at their school?  Basically, we have different divisions doing their own livestreaming events (i.e. guest speakers, lectures, interviews, symposia, etc.) but we don't have one, cohesive, well-branded channel to promote Johns Hopkins. The thinking is that we'd livestream only the most interesting events and speakers, and not just slap everything we can on our channel. Would appreciate any thoughts on this.
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Becca Ramspott's profile photoShawn Sieg's profile photo
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Hi +Gus Sentementes we are in the Google world here within UM and we are seeing more departments leaning towards Google Hangouts on Air. We are also using Adobe Connect across various campus departments but we are seeing a shift to G+ with cost being a big reason however having the videos available on YouTube has it advantages. Also, a new feature has been released via Beta that will allow G+ pages to connect to a YouTube channel and allow a single account to manage up to 50 YouTube channels at once; more info here http://youtubecreator.blogspot.com/2013/04/using-google-page-identity-on-youtube.html
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Gus Sentementes

General Discussion  - 
 
Are you live-streaming events at your university? If so, how are you doing it? With a custom video player, or UStream or Livestream? And what content are you streaming? I'm looking at building up our capacity to livestream select events and I'm leaning toward using UStream or Livestream, because of how they integrate with social media. Would love to hear what others in this group are doing, or want to do. Thanks.
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Monica Helms Young's profile photoMelissa Mae's profile photoGus Sentementes's profile photoKaren To's profile photo
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We're using audiovideoweb.com at Colorado College. http://www.coloradocollege.edu/live. We stream 2-4 events a month, plus major ceremonies like commencement. We just started live streaming using our own equipment last fall (2012).
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Gus Sentementes

General Discussion  - 
 
I'm close to wrapping up my "year in review" social media analysis for 2014, but I was curious: What are the most important metrics you're parsing and sharing with higher-ups this year? What numbers are you using to tell the story of your university's use of social media? What are you emphasizing this year and what are you shying away from?
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Scott Miniea's profile photoEric Olsen's profile photoMatt Hames's profile photoGus Sentementes's profile photo
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Thanks for the wise words, everyone.
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Gus Sentementes

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Is your university drafting any contingency social media messaging and/or preparing for your online response in case an Ebola patient is treated in your city or region? I've been watching what's happened in Dallas over the past several weeks. The University of Northern Texas in Dallas put up this page: http://www.untdallas.edu/ebola. Is anyone planning for this if it happens in your backyard? How will you message to students, parents, faculty, staff and your community?
The recent Ebola cases in Dallas have raised concerns and questions regarding the virus: what are the symptoms; how does the virus spread; what precautions should be taken; what is the current risk of infection; what action should be taken when symptoms occur? In addition to these questions are ...
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Shawn Sieg's profile photoJulie Winch's profile photo
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Our +Emory Healthcare team put up this resource site sharing information on how we have treated the 4 Ebola patients here at +Emory University Hospitalhttp://www.emoryhealthcare.org/ebola-protocol/ehc-message.html

Messaging surrounding our Ebola patients has been very controlled from a University standpoint, especially because of HIPAA laws. We have had a lot of internal communication regarding safety and protocols, and some of that has been sent out via social. 
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Gus Sentementes

>> Channel-Specific Tips/Questions  - 
 
I've been looking closely at social media and video strategy and I've come to an early conclusion that a lot of organizations and brands have a "video strategy," but they don't have a "Youtube strategy." So I'm wondering: does your university have a strategy for getting the most out of Youtube as a social engagement tool? Or do you just use it as a repository for your brand marketing and other videos? I recently stumbled upon the Youtube Creator Playbook, which is an awesome resource. It got me thinking: https://www.youtube.com/yt/playbook/calls-to-action.ht
Watching video online is an interactive and social experience. Content creators rely on the actions of their audience to help them succeed - but many viewers won't act unless you prompt them. Your videos should have specific Calls to Action (CTAs). CTAs should be minimal and simple; ...
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Alan Calvert's profile photoAnna Mulé's profile photoMark Dodson's profile photo
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There are many departments here that have created their own channels.  When we decided to move our training on YouTube, we looked to see what was out there and decided it was best to just create our own channel rather than "sharing" an account some others.  I've created playlists within YouTube for categories of training, mainly so I can keep track of what's posted within each category easily.  From there, the individual training videos are linked to from our training pages within our web site, which is likely the route most viewers use to access them.
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Gus Sentementes

General Discussion  - 
 
CASE just released a preliminary look at their latest national survey on social media in higher ed. Some interesting stuff in here to benchmark your efforts against. I'm sharing the report through Scribd. 
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Kelly Kolton's profile photo
 
Thanks for sharing! I plan to check this out -- looks like very helpful info.
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Have him in circles
391 people
Alan Calvert's profile photo
Karen V. Poe's profile photo
Jen Martin's profile photo
Ghani Raines's profile photo
Jeff Kalb's profile photo
Mike Masco's profile photo
Marney Kirk's profile photo
Shervonne Cherry's profile photo
Sean Carton's profile photo
Work
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Audience engagement and social media management
Employment
  • Johns Hopkins University
    Audience Engagement Manager, 2012 - present
  • Baltimore Sun
    Reporter
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Male
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Scratching my head at the intersection of Baltimore, social media and technology.
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Former newspaperman. Startup founder. Social media guy. Husband and father.
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Baltimore, MD
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