Profile

Cover photo
Gus Sentementes
Works at Johns Hopkins University
Lives in Baltimore, MD
379 followers|6,170 views
AboutPostsPhotosVideos

Stream

Gus Sentementes

>> Channel-Specific Tips/Questions  - 
 
I've been looking closely at social media and video strategy and I've come to an early conclusion that a lot of organizations and brands have a "video strategy," but they don't have a "Youtube strategy." So I'm wondering: does your university have a strategy for getting the most out of Youtube as a social engagement tool? Or do you just use it as a repository for your brand marketing and other videos? I recently stumbled upon the Youtube Creator Playbook, which is an awesome resource. It got me thinking: https://www.youtube.com/yt/playbook/calls-to-action.ht
2
Anna Mulé's profile photoMark Dodson's profile photoAlan Calvert's profile photo
5 comments
 
There are many departments here that have created their own channels.  When we decided to move our training on YouTube, we looked to see what was out there and decided it was best to just create our own channel rather than "sharing" an account some others.  I've created playlists within YouTube for categories of training, mainly so I can keep track of what's posted within each category easily.  From there, the individual training videos are linked to from our training pages within our web site, which is likely the route most viewers use to access them.
Add a comment...

Gus Sentementes changed his profile photo.

Shared publicly  - 
2
Add a comment...

Gus Sentementes

General Discussion  - 
 
We're considering launching a live video channel at our university, probably on Ustream or Livestream. Is anyone else in this group doing any livestreaming at their school?  Basically, we have different divisions doing their own livestreaming events (i.e. guest speakers, lectures, interviews, symposia, etc.) but we don't have one, cohesive, well-branded channel to promote Johns Hopkins. The thinking is that we'd livestream only the most interesting events and speakers, and not just slap everything we can on our channel. Would appreciate any thoughts on this.
2
Becca Ramspott's profile photoShawn Sieg's profile photo
2 comments
 
Hi +Gus Sentementes we are in the Google world here within UM and we are seeing more departments leaning towards Google Hangouts on Air. We are also using Adobe Connect across various campus departments but we are seeing a shift to G+ with cost being a big reason however having the videos available on YouTube has it advantages. Also, a new feature has been released via Beta that will allow G+ pages to connect to a YouTube channel and allow a single account to manage up to 50 YouTube channels at once; more info here http://youtubecreator.blogspot.com/2013/04/using-google-page-identity-on-youtube.html
Add a comment...

Gus Sentementes

General Discussion  - 
 
Are you live-streaming events at your university? If so, how are you doing it? With a custom video player, or UStream or Livestream? And what content are you streaming? I'm looking at building up our capacity to livestream select events and I'm leaning toward using UStream or Livestream, because of how they integrate with social media. Would love to hear what others in this group are doing, or want to do. Thanks.
1
Monica Helms's profile photoKaren To's profile photoMelissa Mae's profile photoGus Sentementes's profile photo
7 comments
 
We're using audiovideoweb.com at Colorado College. http://www.coloradocollege.edu/live. We stream 2-4 events a month, plus major ceremonies like commencement. We just started live streaming using our own equipment last fall (2012).
Add a comment...

Gus Sentementes

General Discussion  - 
 
One of the big internal debates at my university is whether our president should engage people through social media. Is the president at your school doing anything with social media, on Twitter, FB, Instagram, or blogging in his or her own name? Are there any presidents who are really putting themselves out there on social media? 
1
Matt Duncan's profile photoGus Sentementes's profile photoChris Butler's profile photoAmy Bentley-Smith's profile photo
9 comments
 
Our Pres is on Twitter and it seems to be getting a great response, and also a nice way to make him accessible to folks and show the work he is doing around the world - www.twitter.com/preswesternu
Add a comment...

Gus Sentementes

>> Channel-Specific Tips/Questions  - 
 
Interested to see how y'all are using and integrating Instagram into your social media activities. At my shop, we're building a way to pull Instagram photos from around campus onto our website, using Instagram's API. We're exploring other uses, too, but it will involve more coordination between staffers, photographers, etc. 
2
Annalisa Boccia's profile photoAllison Matherly's profile photoAlaina Wiens's profile photoUSC Edu's profile photo
9 comments
 
We occasionally pin Instagram photos but we mostly use our Pinterest page to highlight resources and creative ideas. We play to Pinterest's popular topics which is sometimes photography, but mostly decor, food, crafts, etc. 
Add a comment...
Have him in circles
379 people
David Troy's profile photo
Dave Gray's profile photo
Mark Headd's profile photo
Kelly Hosking's profile photo

Gus Sentementes

General Discussion  - 
 
We're looking at offering a "live web chat" service on our university/admissions website. I've identified a couple of third-party vendors, but I wanted to see if anyone in this group is at a university that's rolled out such a support service for people who use their site. Live chat functionality is increasingly common in other industry websites, and I've actually always had a great customer experience with such a functionality. 
1
Leah Bryce's profile photoSirinya Matute's profile photo
2 comments
 
Same here!
Honestly, you should look at the UCLA Library system. We have a live chat service there too, but I have no idea how actively it is used. My friend Danielle Salomon, a librarian here, might be able to share some insights.
Add a comment...

Gus Sentementes

General Discussion  - 
 
CASE just released a preliminary look at their latest national survey on social media in higher ed. Some interesting stuff in here to benchmark your efforts against. I'm sharing the report through Scribd. 
4
Kelly Kolton's profile photo
 
Thanks for sharing! I plan to check this out -- looks like very helpful info.
Add a comment...

Gus Sentementes

General Discussion  - 
 
Another question: The social media directory page at your university. How useful is it? Do you actively promote it across your digital channels? What do your analytics tell you about it? Is it simply a must-have landing page at this point to give a user something to land on when they google "X University Social Media"?

At my university, we've had about 2,700 pageviews of our our directory since Jan. 1st. Presumably, some percentage of that became a "follower" of ours on some social network.

Now, we are looking at revamping ours (it really needs a makeover), and are trying to figure out what to do with it, or even if it's worth spending a lot of effort on it. I don't think pulling in feeds from social networks onto our directory is the way to go, because I think most people engage with content within the social media app, not a pretty mashup.

What do you think?
1
Erin Davison Rosacker's profile photoScott Miniea's profile photoMatt Duncan's profile photoAlan Calvert's profile photo
4 comments
 
We have a directory started (http://www.iastate.edu/social/). I fear it could get bogged down if too many smaller units are included. Once we get to that point, I hope to encourage colleges and bigger units to compile their own directories that we can link to (like we have with athletics). Currently, we try to remind people about the directory once or twice a semester through our social media channels.
Add a comment...

Gus Sentementes

Shared publicly  - 
 
 
This really is an incredible image. St. Peter's Square in 2005 and this week. Good thing that digital/mobile thing is a fad.
1
Add a comment...

Gus Sentementes

>> Channel-Specific Tips/Questions  - 
 
Would love to see us each share a Facebook update that we did for the university that attracted the greatest engagement last month. It would be interesting to see different styles and approaches we all use.

At my university, the post I did that had the most "reach", "engaged users", and "viral impressions" in December, was this one:

"Fill in the blank: All I want for Christmas is ______?" 
3
Jennifer Keegin's profile photoScott Miniea's profile photoMark Lee's profile photoGus Sentementes's profile photo
8 comments
 
LOL Scott! So true. Unless the clothes are a dead giveaway - you can use old photos and students have no idea.
Add a comment...
People
Have him in circles
379 people
David Troy's profile photo
Dave Gray's profile photo
Mark Headd's profile photo
Kelly Hosking's profile photo
Work
Occupation
Audience engagement and social media management
Employment
  • Johns Hopkins University
    Audience Engagement Manager, 2012 - present
  • Baltimore Sun
    Reporter
Basic Information
Gender
Male
Story
Tagline
Scratching my head at the intersection of Baltimore, social media and technology.
Bragging rights
Former newspaperman. Startup founder. Social media guy. Husband and father.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Baltimore, MD
Links
Contributor to