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Beat Muttenzer
Works at Yourposition GmbH
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Beat Muttenzer

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Es geht um die Wurst
Am Yourposition Wurst-Contest stiegen gestern ins Rennen (erstes Foto von links nach rechts):
- Thüringer Bratwurst
- Olma Bratwurst
- Wiediker Rostbratwurst
Beurteilt wurden Aussehen, Geschmack & Konsistenz.

Die fachkundige Jury (die Yourposition Mitarbeiter) kürte zum Sieger: die Wiediker Rotbratwurst.
Danke an Kathrin, Steffen und Pascal für die Organisation.
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Any ideas on how long it will take for my rich snippet to appear? I installed last week and jumped through all the hoops. +Matt Cutts says months! Really that long? #authorship   #authorrank   How long does it take for rich snippets to appear?
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American Apparel upgraded early to AdWords enhanced campaigns to reach customers across all screens. The result? 100% increase in mobile conversions. Read more in this new case study: http://goo.gl/H00fP
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Erweiterte Targeting-Möglichkeiten bei internationalen/mehrsprachigen Domains: Google führt beim hreflang-Tag einen "x-default" ein.
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Eine Übersicht über Whisky-Online-Anbieter in der Schweiz. Als Ergänzung zum Preisvergleich nun auch mit Versandkosten etc.
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Google Analytics, IP Anonymization & Geo Data Quality

Privacy - it's really important. And Google Analytics has a number of features to help you enforce different privacy settings. Sometimes these features can have an effect on your data.

One such feature is the Anonymize IP address setting. This setting let's you erase, permanently, the last part of an IP address. When enabled this setting will change an IP address from XXX.XXX.XXX.XXX to XXX.XXX.XXX.0.

This actually happens with the data is in memory before it's written to a disk. It's REALLY fast.

Since IP address is used to identify the geographic location of the user this can lead to some funny Geo data. HOWEVER, in various studies it's been found that the last part of an IP address is not critical in Geo identification.

The best rule of thumb is to use the geo data as a guide and not an absolute truth when used with Anonymized IP. 

Want to know more? Check out the Google Analytics help center.

http://support.google.com/analytics/bin/answer.py?hl=en&answer=2763052&topic=2919631&ctx=topic
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The Webmaster Tools team is looking for testers of a new 'search query' feature.

If you regularly use search query information from Webmaster Tools, we're working on something new for you! We're looking for testers of an early update to the search query feature. If you'd like to try it out, and give us feedback along the way, feel free to sign up here.

Here's the form: http://goo.gl/Iub7Zt
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What does Google Suggest say about your brand, and what can you do to improve things that aren't flattering?
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Last chance to apply for Product listing Ad promotional credits
Attention eligible merchants in Australia, Japan, Brazil, Czech Republic, Spain, Italy, France, Netherlands, U.K., Germany and Switzerland: today is your last chance to create a Product Listing Ad campaign promoting all the products in your Merchant Center account and get a promotional credit.  Learn more: http://goo.gl/UXZHN 
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We're enhancing Google Analytics Access Controls #ga    #analytics  
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How are traffic sources / campaigns determined in Google Analytics?

Nobody knows because we've never published how it works...until today. +Andrew Wales Just posted an overview on how things are calculated using our new Universal Analytics infrastructure. This has been super helpful to help troubleshoot why certain traffic sources appear as they do.

We have a lot more content to add, but instead of becoming novelists, we decided to publish early and get feedback from YOU, our users. If you have questions or feedback, please leave them in the comments and we'll try to address them. Thanks!
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Have him in circles
606 people
Udo Zweckerl's profile photo
geschenke-online.de's profile photo
Erik Beyer's profile photo
Patrick Rudolph's profile photo
amalie pingert's profile photo
Aimee Karen's profile photo
Martin Sauter's profile photo
Alejandro Ortega's profile photo
Trond Hov's profile photo
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Geschäftsführer / Leiter Web Analytics
Employment
  • Yourposition GmbH
    Geschäftsführer / Leiter Web Analytics, present
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Yourposition GmbH
Introduction
Geschäftsführer / Leiter Web Analytics Yourposition GmbH, dem führenden Schweizer Anbieter im Suchmaschinenmarketing: Google AdWords, Suchmaschinenoptimierung und Web Analytics.
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