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Jørgen Sundgot
Work smarter, live better.
Work smarter, live better.

Jørgen's posts

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How would you like to spend more time doing something you enjoy so much, that everything else fades away?

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Our October issue is live. Why we hate our offices (and how to fix them), the dark side of the talent economy, hacking tech's diversity problem, and more:

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Not to mention rest & recharge.

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As important as time is, it's not always a priority.

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Science of Persuasion. (VIDEO)
6 key principles of persuasion by Robert Cialdini
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Reciprocity - People tend to return a favor, thus the pervasiveness of free samples in marketing. In his conferences, he often uses the example of Ethiopia providing thousands of dollars in humanitarian aid to Mexico just after the 1985 earthquake, despite Ethiopia suffering from a crippling famine and civil war at the time. Ethiopia had been reciprocating for the diplomatic support Mexico provided when Italy invaded Ethiopia in 1935. 

Commitment and Consistency - If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment because of establishing that idea or goal as being congruent with their self-image. Even if the original incentive or motivation is removed after they have already agreed, they will continue to honor the agreement. 

Social Proof - People will do things that they see other people are doing. For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. At one point this experiment aborted, as so many people were looking up that they stopped traffic. 

Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts. 

Liking - People are easily persuaded by other people that they like. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them. Some of the many biases favoring more attractive people are discussed. 

Scarcity - Perceived scarcity will generate demand. For example, saying offers are available for a "limited time only" encourages sales.

Check out the video as well!

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Getting there.
Today Docs, Sheets, and Slides are getting big updates on both mobile and desktop that make it easier than ever to work on any document, on any device, any time. We’re excited to announce:

-The arrival of the Slides mobile app
-The ability to edit and share Office files without having to convert them
-A new way to collaborate with Suggested Edits in Docs

Get the full story at: 
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Your brain is even more awesome than you think; hold on to your jaw while listening to this audio illusion.

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Do these 5 things right, and you'll be well on your way towards unleashing your awesome.
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