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Katie Walton
611 followers -
PPC Geek. Cake Lover. Dog Owner.
PPC Geek. Cake Lover. Dog Owner.

611 followers
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If you do PPC work at all, please take a minute to fill this in :)
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+Alison Parcell I know you'll love this
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Think I might make +Avinash Kaushik 's blog required reading at +Boom Online Marketing - not only is his advice spot on for smart business analysis, but also he's hilarious. Exhibit A "Friends don't let friends use CPC as a KPI. Unless said friends want the friend fired."
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"What separates you from competitors if they have the same or better tools?" Great post by +Mike Essex - love how the emphasis is not on how to get more done, but almost how to do less and take time out for you.
Today at the 2nd ever ionSearch event Mike spoke about how tools can sometimes hold us back from achieving truly creative work. We have over 70 slides to make you more creative and work smarter.
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Can see this being really useful
Email-only automated rules now available in your MCC account
We are happy to announce that if you are using MCC to manage multiple accounts, you can now use automated rules to receive emails when certain conditions exist in those accounts.  For example, let's say that you have campaigns in multiple accounts each with a daily budget of $100. You can set an automated rule to run at noon every day that will trigger an email if any of those accounts have spent more that $50. When you receive the email alert, you can then choose whether you want to change your budget or bids appropriately. You can set email-only rules for campaigns, ad groups, ads, and with keywords.  Log in to MCC to get started.
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Time to start using Google+ more I see! Can anyone else verify that authorship only works for an individual for <=10 sites?
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Interesting data
Key Learnings On The PLA Marketplace http://mklnd.com/YfCeNg

Now that the PL market has had time to mature, here's a look back at what's  learned about this new marketplace and how it interacts with traditional paid search.

#ppc  
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46% of Christmas Day search traffic was on tablets & mobiles. Really important for PPC professionals to take into account in 2013 holiday planning.

http://bit.ly/Vbp33J
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