Hear how leading organizations including and have gone beyond the vanity metrics of fans and followers, by integrating social into their marketing, sales and customer support strategies.
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Background: I polled my network of digital marketing and PR pros about the most pressing questions on the integration of marketing and public relations. Breaking down silos between marketing and PR was one of the top themes in the responses I received. Here are 3 ways to break down those silos for better performance with integrated marketing communications.
- Orange SwitzerlandCopywriter, 2013 - presentTaking the lead on all digital and not-so-digital copywriting, creating a tone of voice, and helping people use it. More fun than work.
- CONTENT WorksEditor, 2012 - 2012Freelancing as a writer, communications consultant and blogger. Also fun.
- IMCPPartner, 2003 - 2012Pretty similar to what I did at CONTENT Works.
- SmallriversEditor, Paper.li Community Blog, 2011 - 2012Editing and managing a multi-author blog for a tech start-up. Advising on PR and communications.
- Portsmouth University, Politics
- Harlow College, Journalism
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