Dear Netflix ℅ Mr Hastings,
After more than a decade as a loyal customer it pains me to inform you of my wishes to cancel my subscription.
I can remember back in the early days the delight the family felt when the cute little red envelope would arrive in our mailbox, wondering what movie entertainment laid in its clever reusable pouch. In time this little red envelope was replaced with a remote control, but this didn't detract from the experience, it just enhanced it. I embraced this brave new way of consuming content. Ah the freedom it brought, gone are the days of traveling to the local Blockbuster, pacing the aisles only to be abused, rung out to dry, for the movie I rented, that I didn't watch because the tape was defective and now paying a late fee because i have a life and didn’t have a moment to get the tape back to them yesterday! Oh, too bad about the defective tape.
As a customer, we were there when Starz Inc. felt your successes was their opportunity to hold you hostage, “The Starz aligned.. You want to play...you Pay! MORE! MORE MORE or we'll just take it away..”. You held to your convictions and even thought this was a blow to your library of content you said “well survive!”. As a paying customer I shared the pain in this decision, knowing what this meant in the BIG picture, and continued to stay a loyal subscriber.
As a internet user, we were there supporting EFF, FCC fight on Net neutrality, not just for what this meant for the likes of Netflix, Amazon, Twitter, hulu and others but as a consumer of internet based service as a whole. Seeing the future and knowing the need to have a free and unrestricted internet is fundamental to innovation, education, entertainment and most importantly, Information.
This brings me to my current state of discontent, in the spirit and conviction to principles you and I shared not to far in distant past. Your recent decision to abandon the fight to keep the monopolistic empire called Comcast from dictating the future of the internet, you’re embarking on a path that I can no longer travel nor support. I’m not naive to the realities of changing business climates. I’m sure your intentions were to try to continue providing your loyal customer with the best entertainment experience we have come to know and expect. I thank you, but this wasn't the way. The stakes are too high, you're not in this alone, this changes the playing field for all, content providers and consumers, its repercussions are only limited to the creative manipulating ideas of those with big pockets can dream up to expand their own agenda.
From a consumer perspective the fact that you're not the only game in town only conveys confidence that free markets, competition..CHOICE is best for the consumer. (not necessarily the current republican mind set of free markets...let’s not get crazy here..not unfettered free markets..i'm sure you would have made a different decision if Comcast didn't have you by the..let just say uncomfortable position).
What totally infuriates me ..and if you are listening ...this illustrates my point best... I have a choice, I can switch my content provider... BUT I CAN'T SWITCH MY BROADBAND INTERNET PROVIDER! there is no REAL choice! Comcast...Xfinity… what ever….likes it this way… Until the environment changes and Comcast is in a position, as you are today, a victim of free markets, and you can consider yourself contributing to this unacceptable situation, consumers, existing small companies and those to become start ups, not to mention companies like yours in this country will be the losers, held hostage to the likes of Comcast's whims...Comtastic!!