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Shelley Ellis
Works at Advice Interactive Group
Attends University of Life
Lives in Frisco, Texas
1,594 followers|78,595 views


We have several people at +Advice Interactive Group, LLC that wear Google glasses and use theirs daily. Do you have a pair of Google Glasses? What has your experience been? Do you work with someone or know someone with a pair (if you don't have them) and if so, how do you feel around them when they have them on?
Isn't wearable technology awesome? #googleglass
In its second radio show on internet radio station TLV1, ISRAEL21c talks to Israeli innovators in the emerging field of wearable technologies.
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Shelley Ellis

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The whole team at +Advice Interactive Group, LLC Good looking, great experience and as an added's a really fun group to work with!
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#HAPPY #Pharell Friday from Advice Interactive Group!!
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Shelley Ellis

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Next time you think rejection is the end of the world remember this….

In August of 2009 Brian Acton was declined a job at Facebook. Today he sold his company to Facebook for 19 BILLION DOLLARS! Yes, less than five years later.

And most people reading this are probably saying, "What's #WhatsApp?" :)

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Shelley Ellis

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Curious About ‪#‎GoogleGlass? +Bernadette Coleman, the CEO of my company,+Advice Interactive Group, LLC, recently took her Google glasses to Hawaii for her wedding anniversary trip and then blogged about her experience...
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AdWords "no follow" is not the end of the can stop holding your breath now.
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Woo hoo!
Starting today, Shopping campaigns are now available to all advertisers around the world.

Check out the full article here:

Last year, AdWords introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google.  It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads.

#AdWords    #updates
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Shelley Ellis

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Interesting stats (from

The Sochi 2014 medals will go down in history
The Sochi 2014 medals are the most...
Innovative: the combination of precious metals and synthetic materials makes the Sochi 2014 medals truly unique
Numerous: a record number of medals in the history of the Winter Games will be issued: 1300
Diverse: there will be 12 new Olympic medals types for the competitions (slopestyle, ski halfpipe, etc.)

The Olympic gold medals contain 525 grams of silver with a 960 hallmark and 6 grams of gold with a 999 hallmark
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Marketing Choreographer
  • Advice Interactive Group
    VP of Media, 9 - present
    Developing strategies that strive to achieve the most effective spend plans possible to meet client's digital marketing and targeting goals. Working in concert with individual channel experts to explore the best options available for our clients. Leading efforts to identify opportunities for increased efficiency and/or effectiveness for existing programs, working closely with analytics to devise optimal measurement plans and playing an active role in new business pitches.
  • Cardinal Path
    Google Seminars For Success Trainer, 2012 - present I travel about once a month to cities across the US and teach AdWords 101 and AdWords 201 courses.
  • Shelley Ellis Consulting
    1998 - 2013
    PPC audits and consulting, display advertising audits and consulting, remarketing audits and consulting
  • Cinsay
    Director of Integrated Marketing, 2012 - 2012
    Gracefully juggled budgeting, strategy, in-house and outsourced teams for all elements of Cinsay marketing: SEO, PPC, display advertising, remarketing/retargeting, landing page testing, media buys, email marketing, social marketing.
  • Online Performance Marketing
    Client Performance Strategist, 2011 - 2012
  • iCrossing
    2007 - 2008
  • MECC
    1993 - 1996
  • Jackson Walker
    Computer Trainer, 1997 - 1999
  • Undercover Informant
    1996 - 1998
    Government agencies were not prepared for how the Internet would impact crimes that fell under their authority. The agency I worked for used me for Internet research for two years until they formalized a department that specialized in Internet research and crimes.
  • J-DL | Jordan-DeLaurenti
    1990 - 1993
  • Merchandise Support, Inc.
  • **Sports Racks Incorporated
  • **Shanelle Enterprises
  • **Sideline Inc.
  • **Rhonda Ellis Consulting
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Frisco, Texas
Dallas, Texas - Grandview, Texas - Maypearl, Texas - Midlothian, Texas - Glen Rose, Texas
Shelley Ellis - Marketing Choreographer

Shelley Ellis

God | Family | Passion for Marketing

I'm free spirited. Maybe that's why I'm so good at what I do because I've always been the square peg that wouldn't fit in the round hole.

Country girl. At home with horses, chickens, gardens. Suburban transplant for now as my youngest son goes to HS and continues to get stronger as a wrestler and powerlifter.

Closet mad scientist. AdWords is my favorite laboratory but I have others as well. Known for my cutting edge "discoveries". Married to a Dallas firefighter who is on the HAZ MAT and USAR teams...I think he's a different kind of mad...scientist.


20+ years in marketing 15+ years experience in Internet marketing 10+ years in search engine marketing (SEM, pay per click, paid search, PPC).


SPEAKING: Currently available for speaking. Topics include up to date information and strategies for: 

• text ads
• image ads | banner ads 
• video advertising (YouTube and beyond)
• mobile and tablet (iPad) advertising
• in-game ads
• audio and radio ads
• remarketing | retargeting
• topic targeting | category targeting
• interest based targeting | behavioral targeting

Recent live speaking engagements: 
• Perry Marshall’s Maui Summit 2011
• Glazer/Kennedy InfoSUMMIT 2010
• Perry Marshall (multiple events 2010)
• Pubcon Dallas 2010, DFWSEM 2010
• Content Revenue Strategies (AdSpace) 2009/2010

Online and radio interviews include: 
• Marketing Nirvana (2011)
• PPC Rockstars (multiple)
• CNN radio (2010)
• CleverClicks (2011)
• Jim Yaghi (2011)
• and more

Online expert for:
• PPC Mindmeld (2011)
• Online Profits Telesummit (2011)
• Traffic Expert Secrets (2011)

I have worked directly with B2B, B2C, affiliate marketers and medium to large companies including Fortune 500’s. Each client is unique so each strategy is designed to work with unique goals, budgets and resources.


Specializing in fast strategies for reaching targeted traffic; increased sales, leads, clicks and overall conversions; efficient and effective marketing campaigns set up based on the latest industry knowledge; optimization for maximum results while weeding out unwanted spend; sharing industry shortcuts and the most powerful resources and tools for building and managing advertising campaigns.

  • University of Life
    Business Management | Marketing, present
  • Grandview High School
    Honors, 1985
Basic Information
March 14, 1967
Other names
Rhonda Shanelle (birth name), Doss (maiden)
Shelley Ellis's +1's are the things they like, agree with, or want to recommend.
NewsSum - Latest Pharma Health News

Breaking News. Sweet Creamy Poison: Toxic Ingredients Found in Soft Serve Ice Cream · And the “Nobel Prize For Food” goes to… MONSANTO? Dram

Topic Targeting Teamwork

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategie

Matt Cutts on What’s Needed for SEO Success in 2013 and Beyond - Live Bl...

SMX West is in its final day and it's been a great three days of sessions. Today's pannel, What’s Needed for SEO Success in 2013 and Beyond

Home | Adbeat

Instantly find top Display ads on 50000+ publishers. Spy on competitors using Google Display Network, Adcenter Content, Adsonar, Pulse360, +

Google AdWords Advertising and How to Advertise on Google

Discover the Google AdWords Strategies that will Help You to Beat the AdWords System and Double the Customers on Your Website in 30 Minutes

Local Marketing Meets Display Advertising

Most of my local clients over the years have had one thing in common – shoestring marketing budgets. With so little money set aside specific


RETARGETING BEHAVIORAL RETARGETING | BEHAVIORAL SEARCH RETARGETING Retargeting is a relatively new branch of the Internet advertising field.

Google Display Network Keyword Bidding

For the last couple of weeks, I’ve had my AdWords Display Network lab coat on. I needed volume and more conversions for my Google AdWords ac

Don't Fall Victim To GDN Placement "Exclusion" Overkill

The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you se

Interactive ads: flash banners, widgets, video, mobile and captcha

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner ads

Five Ways Conversion Takes Market Share Like Candy From a Baby

They are out there, and they are not nice. They seek to take food from the mouths of your children and to put your career at risk. They are

Getting The Most Out Of Google's Contextual Targeting Tool

Google has a free tool that I consider to be a Swiss army knife of free keyword tools.  Few people even know this free tool exists. Many of

Memory Foam Mattress Buying Guide

Our Memory Foam Mattress blends just the right amount of memory foam to a supportive, high density mattress core to produce a mattress that

Site Re-Targeting

Annette Compo discusses site re-targeting.

Would Retargeting Look Good With My Current Marketing?

Odds are you probably have one really good pair of shoes that will work with almost anything in your wardrobe. Just like that versatile pair

Content Network Insider – How to Advertise on Google’s Content Network -...

Google's Content Network made simple for advertisers and internet marketers.

The Memory Foam Specialists - Memory Foam Mattresses, Memory Foam Topper...

Healthy Foundations provides a wealth of information and great prices on memory foam mattresses topper pads and pillows - the unique NASA de

One of the few Dallas search engine marketing experts whose articles I follow. Always up to date on the latest strategies with great ideas for how to implement them.
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