We're happy to introduce a series of interviews that we'll roll out in the coming weeks from each of our designers responsible for Designer Passports. Our first designer, Vasare Nar, works primarily with art fashion, and graphic textile design. Read on to learn about everything from her inspirations, to her musical tastes and more.
1. What’s your favorite medium to use when creating artwork? (Illustration, photography, etc.)
Most of my projects begin with a series of quick pencil sketches. The medium I use to complete the artwork depends on my mood and subject. My favorite medium is mixed media, (where I’m able to join all of my favorite mediums, which include photography and illustration, to one. For these type of art works I typically use photographs, cut outs from magazines and scans of my hand drawn illustrations that I draw with sharpies, crayon, ink etc).
2. How do you come up with your ideas for patterns? Where do the random images come from?
I have so many ideas in my head, it’s not something I need to spend hours thinking about. It’s more spontaneous, free spirited, coming naturally from the moment I start sketching my ideas -- it all develops from there. Sometimes I just start doodling in my sketchbook and then it plays out into a final pattern. Spontaneity really does work for me most of the time. I don’t like to settle on one project for too long, and usually work on a few at the same time to mix things up because I don’t like monotony. You can’t force creativity if it’s not there and sometimes you have to change it up a bit to allow creativity to come to you. For me, it can be anything -- traveling, changing the workspace or taking a long coffee break elsewhere. These actions help me absorb ideas that later pop up in my work. I always allow myself to take as many breaks as I need just so the work is created when I feel truly motivated and inspired.
3. Do you listen to any music when you’re creating artwork? If so, can you send us a track or an album that you like? Or if you don’t listen to music when you create work, do you need perfect silence? Explain why.
Music is a really big part of my creative process. My music taste varies wildly. Some days I listen to electric music, drum n’ bass, indie rock. On other days I’ll only listen to radio stations/soundcloud, or listen to some old funk tunes from 80’s and 90s. I love The Doors (Love Her Madly, People are Strange), The Kinks (Waterloo Sunshine) and Daft Punk. For me changing the music styles helps me to get in the mood for different artwork and some music styles enhance my mood which better serve my artistic expression. And of course, every now and then I have an album or a song that is stuck in my head so I play it on repeat until the artwork is finished. When I look at the artwork, I hear that song in my head. One of the songs that inspired my latest mixed media collage was by Lana Del Ray, called Dark Paradise.
Here are some other songs that inspired me in 2013:
-Asaf Avidan – One day/ Reckoning Song (Wankelmut Remix)
-Edward Sharpe & The Magnetic Zeros - Home
-MS MR - Hurricane (Love the video for this song it was really inspiring)
-Nicolas Jaar & Theatre Roosevelt - The Ego
-Bastille - Pompeii
4. How would you describe your style?
A lot of what I create is inspired from the styles of the late 80s and 90s. It’s bold, colorful and unpredictable, because I like to mix it up. I like to combine a lot of geometric shapes and forms into patterns, or incorporate them into my mixed media collages. My style is either abstract / decorative when my main concentration is color, shape and composition. It can also be more in depth where I’m basing it on a song, story, dream that I have in mind or just a random idea that popped into my head. I love the spontaneous designs because they occasionally turn out to be some of my best pieces. I try to channel a nostalgic feeling in my work, even if it’s for something completely modern.
5. What is a new goal for you in 2014?
In 2014 I would love to have more exciting commissions and collaborations with other brands, and hopefully have a line of clothing with my prints. I’m also looking forward to seeing two books that are expected to be published in 2014 with my print designs featured. Those will be the first books to feature my designs, so I’m really excited! I’m hopeful for more new opportunities in 2014. I’m really opened minded to new creative projects and enthusiastic to see what comes next. If I get an opportunity to travel somewhere new in 2014 and work with creative people on a new creative mission that would be amazing!
6. How important is social media to you? How do you use it?
Networking is a huge part of freelancing. Because competition is so fierce, landing consistent commissions, and reaching prospective customers isn’t just about talent. It relies heavily on how connected you are and if people who are looking for certain styles can find you easily. I get a majority of my commissions through my blog (www.vasare.co.uk
). It was initially created to share my work development and inspirations, but now it serves as one of my main networking platforms, followed by my actual portfolio, Facebook, Twitter, LinkedIn, and even Instagram (@vasarelle). It’s all about visuals and sharing some pictures of your everyday life, because it’s important to show some of your personality as well. #tutorial #inspiration #photoshop #illustrator