Some great advice, as always, from +Will Critchlow. My favourite takeaways are using a personal name in the From field and encouraging replies in emails. Those two tactics alone work wonders for our e-commerce campaigns in particular.
Entrepreneur, student, lover of life. Passion for people, marketing, business and writing.
Live in sunny Durban, South Africa! Run a fantastic business with an awesome friend and partner. Generally love life and the people I'm surrounded with. Enjoy sports, writing, gaming and good humour. Fascinated by business and marketing.
Run two of my own businesses, Cum Laude degree in Accountancy (of all things), Published in some pretty cool places