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Kobus van der Slossen (Gert-Jan Peeters)
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Kobus van der Slossen // Gert-Jan Peeters
Kobus van der Slossen // Gert-Jan Peeters

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Kerstmarkt in de tuin van het museum voor religieuze kunst.
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Join us for our next Google Hangout on Wednesday, May 6th at 10:30 a.m. EST as Unruly Cofounder and COO Sarah Wood joins FoST Founder Charlie Melcher to debunk common myths about what it takes to make a video go viral. 

Be sure to RSVP for the Hangout, and submit your questions now, during the broadcast on G+, or to our Twitter handle @fostorg
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Thanks for this infographic. +Thomas E. Hanna | BlogPhoto.tv 

h/t: +martin shervington 
Why Tell Stories?

We are often reminded of the power of story-telling in content marketing:

"Your brand has a story to tell."
"Your ability to craft stories will better engage your audience."
"You are an entertainer as well as educator."

However, according to a collection of studies on neuroscience and story-telling, the power of story may go far beyond the mere “entertainment factor” we strive to bring to our content. Consider this snippet from the article:

"When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.”

So our brains actually engage content differently when the message is embedded in story. We go beyond simply learning, and move into a full experience. That’s powerful to grab onto.

And if you want to know some solid ways to leverage the experience, check the infographic below. Then, click through to the article to learn more about the studies.

Read The Article Here: http://j.mp/1B1PyuN
or
Pin It For Later: http://j.mp/1B1PAmo
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