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Bernadette Rivell Daniels
103 followers -
High-end, innovative, focused brand and design solutions for the business that wants to transcend excellence.
High-end, innovative, focused brand and design solutions for the business that wants to transcend excellence.

103 followers
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New for 2017... It's not easy being green – unless you are Pantone. Pantone, the world-renowned leader and provider of color systems and color technology in the design industry has recently released it's anticipated choice for Color of the Year for 2017. Ov...

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Brand Authenticity: Keeping it Real
You hear a lot of talk these days of brands needing to "keep it real", and that when a brand does fail, it is mostly due to their lack of authenticity. Well what exactly is Brand Authenticity, and why does it matter? Brand Authenticity refers to how a consu...

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Brand Positioning: A Battle in the Online Real Estate Industry
Brand positioning refers to how a customer sees your products and/or services relative to the competition. It usually consists of a short statement that articulates the brand's unique value proposition to the customer . Brand positioning is usually one of t...

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Businesses use #storytelling to help customers connect to the benefits of their products/services... http://eepurl.com/b_qGSH

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A well-crafted story can give supporters insight into the daily operations of a business or nonprofit...
http://eepurl.com/b_qGSH

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A well-crafted story can give supporters insight into the daily operations of a business or nonprofit...
http://eepurl.com/b_qGSH

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From the blog of Identity Brand + Design
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