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Christel Quek
2,166 followers -
Vice President at Brandwatch, the world's leading social intelligence product. Previously Head of Content at Twitter. I prefer my fruits fermented, my champagne dry, my humour self-deprecating, my steaks medium-rare, my soups Cantonese, my newspapers British, and my airline Singaporean.
Vice President at Brandwatch, the world's leading social intelligence product. Previously Head of Content at Twitter. I prefer my fruits fermented, my champagne dry, my humour self-deprecating, my steaks medium-rare, my soups Cantonese, my newspapers British, and my airline Singaporean.

2,166 followers
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It is an incredible privilege to be approached by Twitter for this role as part of the new team based in Singapore, at a period of massive growth and exciting opportunity for the company. I am leading content development, marketing and strategy as the Regional Content Lead for Asia Pacific, Middle East and Africa,

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Here's the keynote I did for Econsultancy 's Digital Outlook 2014 for Trends in Content & Social for 2014.

2014 Trends for Content: 
- Social Intelligence Center(s) 
- From Publisher to Activator 
- From Ego Analytics to Business Metrics 

2014 Trends for Context: 
- Battle of the Feeds 
- Micro Social, Macro Possibilities 
- Behaviour > Demographics 

2014 Trends for Advocacy: 
- Passion Points for C.I.A (Celebrities, Influencers, Advocates) 
- It's not Real if it's not Relevant 
- Intersection of User Graphs

http://www.slideshare.net/christelquek/digital-outlook-econsultancy-keynote-2014-trends-content-social

#digital   #2014trends   #2014digital   #digitaltrends   #digitaloutlook   #marketing  

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My latest blog post- a long overdue one from my sharing at Next Bank in Hong Kong, where I spoke about the Asian Consumer. Some key takeaways: There isn't an "Asian Strategy" as much as there can't be a "European Strategy". You want to invest in a long-term, meaningful relationship and build brand advocacy- and such engagements are not sprints. They are marathons. it’s time to move from Hardware to Heartware. Don’t just invest in Asia, invest in Asians. Lastly, don’t just design a social strategy- design a user strategy.

http://ladyxtel.com/next-bank-hong-kong-the-asian-consumer/

#digital   #digitalmarketing   #content   #context   #community   #brand   #advocacy   #asia  #marketing

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Creativity in an Age of Digital Disruption- my latest upload on Slideshare. Covering topics such as [big?] data analysis and application to digital strategy, prototyping and iteration in strategy and execution, influencer vs advocacy engagement, VIP markets discussion (Vietnam, Indonesia, Philippines: it's not just about investing in Asia, it's about investing in Asians), the collision of "graphs" - personal, behaviour, interest, and social, fuelling the quantified self movement, and finally, the manifesto on designing heartware for hardware

http://www.slideshare.net/christelquek/creativity-in-an-age-of-digital-disruption  

#slideshare   #socialmedia   #content   #quantifiedself  #brands #advocacy

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Woohoo! #samsung   #UNPACKED  
4 days to #UNPACKED . Join us live on YouTube on Sept 4 at 19:00 CEST or 18:00 BST.
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Woohoo for #Chromecast  !
Simple way to cast all browser tabs to Chromecast:

Sorry if this was already obvious or has already been brought up on here. But I was able to share all tabs of my browser to Chromecast doing the following:

1) From desktop computer, open Chrome browser and start a Hangout.
2) Copy the URL of the Hangout that you created
3) Kill the Hangout window and then paste the URL you copied into one of the browser tabs (this step is needed because the original Hangout window will not display the Chromecast extension)
5) Cast the tab you are currently in to Chromecast, using the Chromecast extension
6) Within the Hangout, click on the window that is currently displaying video of yourself so that you are maximized in the Hangout
7) Click the "Screenshare" button in left side menu of  the Hangout
8) Immediately after your screen starts sharing go to any other tab in the browser (this is needed to prevent a mirror effect that will crash your browser)

At this point, you are free to use any tab (except the one running the Hangout) and they will all get displayed (not simultaneously) on the monitor your Chromecast is plugged into.

Note: I used a Chromebook to do this and things were very laggy, so I recommend using a pretty high powered machine. Edit: Confirmed it runs smoothly on my Macbook Pro.

#chromecast  

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Social TV is going to get bigger- and here's why.

But, there is a sweet spot if you want to craft a brand experience that extends beyond a 30-second ad spot — this sweet spot sits between interest-based content and social graph connections.

Advertising and content must be relevant in order to resonate for reach. Now, successful advertising emerges when ads extend from one screen, the television, to another screen, the mobile phone or computer. This creates a consistent, holistic experience and enables easy sharing if the content is compelling.

#advertising   #twitter   #social   #socialmedia   #socialTV  

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One of the best pieces I've read about Ballmer's exit. Weaving in the innovator’s dilemma; "the classic story of technological disruption is too often told as a morality tale" , and how it is seen as a problem when one "gets it too much".

http://www.kernelmag.com/comment/analysis/4696/the-man-who-got-it-too-much/

#microsoft   #ballmer   #innovation  #technology

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Hilarious!awesome

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