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LaTonya Higgins
Works at Mutate Media
Attends Full Sail University
Lives in Los Angeles, California
378 followers|13,598 views


LaTonya Higgins

Programmatic Buying  - 
Advertisers need someone who can extract meaning from information clutter and who can steer them to their competitive advantage. They want a trusted digital media advisor. Tilly Li & Ben Tyson will share key concepts from Google's sales skills training program: the 'Trusted Digital Media Advisor' (TDMA). 

Through TDMA, learn to develop deeper and more valuable relationships with clients. Set more qualified appointments, turn conversations into larger sales, improve your objection handling, and more.

This is a pre-recorded Hangout, but there will be a live Q&A on the event page starting at 11am PST.


For agencies in North America (required) we also invite you to join the Google Partners North America community where you can discuss tips and tricks for growing your business and making the most of Google products like AdWords, Analytics and YouTube.-
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LaTonya Higgins

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Excellent information!
Recognized on the “Forbes’ List of Most Promising Companies”, data management platform BlueKai is no stranger to innovation. Their Data Activation Platform currently manages 5 to 10 trillion data transactions per month in real-time. Aerospike founders Brian Bulkowski and Srini Srinivasan will join Ted Wallace in this 45-minute webinar to discuss how BlueKai is pushing the limits of speed and scale with the Aerospike in-memory NoSQL database.

What you will learn in this webinar:

•How BlueKai’s infrastructure scales to meet the demand of processing massive amounts of data while decreasing response times.

•How BlueKai is pushing the envelope on processing speeds to meet strict 5-millisecond service-level agreements.

•Why they chose to deploy the Aerospike database across all three data centers to make efficient use of SSD storage through its flash-optimized architecture.

About the presenter:

Ted Wallace is the Vice President of Data Delivery at BlueKai. Prior to joining BlueKai, Ted was an Amazon veteran where he held several roles over more than a decade: building Amazon's core website technologies, expanding Amazon's teams into Ireland, leading teams in Amazon's Personalization group, and finally as the Senior Manager of Amazon's Networking team at Amazon Web Services.
RTB WILL BE THE INDUSTRY STANDARD for online ad delivery atleast that is the plan YALL!!
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Nice Samsong flexible screen! Many plans are good intentions... You see BitCoins too?

LaTonya Higgins

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You are still working as a Microsoft Evangelist correct?
Check out the New Google Partnership Program.  Will you be one of the first US based companies to get the new certification?

LaTonya Higgins

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Well to the new Google Partners Program...AWESOME!
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DevLearn Conference & Expo, October 29 – 31, 2014 in Las Vegas, is North America’s leading event focused on learning technologies. This event is designed for professionals who want to be on the leading edge of the emerging technologies our industry will put to work for training, learning, and performance support. If you are responsible for shaping the use of learning technologies in your organization, then you need to be at DevLearn 2014, where you’ll meet with industry thought leaders, share strategies with colleagues, discover best practices, and learn about the hottest topics and most innovative new ideas for our industry. 

This will be the tenth DevLearn, and it’s going to be a celebration you won’t want to miss! We are thrilled to announce that Neil deGrasse Tyson, renowned astrophysicist and host of Cosmos: A Spacetime Odyssey appearing on FOX, is the first in an all-star lineup of keynote speakers! 

Register now! 
DevLearn 2014 Conference & Expo
Wed, October 29, 8:00 AM PDT
Las Vegas


LaTonya Higgins

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Love this infographic
How to Begin With Google+ A Blueprint to Your First Month On Google Plus!

Good evening guys!! is my latest infographic :-)

I've seen a few people complaining Google+ Is a Ghost Town. Well, it definitely can be one; but it is not. Google+ is not the same social interface people are familiar with. That confuses people and they tend to give up, blaming the platform. 

But if you know how to use it, no other social platform can come anywhere near to the potential of it. And here is a wonderful blue print, a beginners guide from the most reliable source, i.e. from Martin Shervington to help you use Google+ perfectly :-)

Originally shared here:

#beginnersguide   #googleplusguide   #masteringgoogleplus  
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LaTonya Higgins

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This is our take on how we at Mutate Media would get you as a brand noticed, or your products sold.  Whatever your end goal is we promise we will get you to it!!!
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Digital Advertising and Marketing Director
♦ DoubleClick HTML5 QA Certified ♦ DoubleClick Rich Media Studio Certified ♦ DoubleClick HTML5 Certified ♦ YouTube Masthead Certified ♦Real Time Bidding ♦ Programmatic Buying
  • Mutate Media
    Vice-President, 2013 - present
    I run the Los Angeles office of Mutate Media, LLC. a Digital Interactive Advertising Agency Http:// Interactive Advertising and Media Delivery is our specialty. Besides customizing campaigns that create unique online experiences, we help to build relevancy into your product or service. We create optimal dynamic advertising campaigns that will keep consumers engaged.
  • Urban Live Radio Station
    Tech Director, 2012 - 2013
  • Web Marketing Academy
    Director/IT Specialist, 2011 - 2012
  • Adapt Consulting Group, LLC.
    Internet Business Developer, 2009 - 2010
  • City of Los Angeles
    1991 - 2006
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Los Angeles, California
Gardena, California - Rialto, California - Compton, California
The Diva of Online Business Development
My name is LaTonya Higgins my brand is the “Diva of Development” and my niche is Mobile Advertising.  I am a divorcee and mother of 3 young tech crazed adults.   I am currently attending college to get my MS Degree in Innovation and Entrepreneurship (GPA 3.85), my goal is gaining my PhD in Global Business and Leadership.   I live on the Internet, I have over one thousand websites memorized alone.  Some would classify me an information junkie or a bit of a workaholic, very competitive and a bit of a bull dog when I am on to something. I am truly fascinated with virtualizing environments and cloud computing.  

I am the current Vice President of Mutate Media, LLC. a Digital Interactive Advertising Agency (  In my opinion the World Wide Web functions just like the stock market, which is why I am loving Real Time Bidding and Programmatic Buying, this is definitely my world.
Bragging rights
I am the proud recipient of the highest award my university has to offer the ADVANCED ACHIEVERS AWARD, recipient of the Platinum Dreams Scholarship, SALUTATORIAN/MAGNA CUM LAUDE, DIRECTORS AWARDS IN IT COMMUNICATION, DIRECTORS AWARDS IN EDUCATION MEDIA AND PROJECT DEVELOPMENT.
  • Full Sail University
    Masters of Science-Innovation and Entrepreneurship, 2012 - present
    ♛Theories on Innovation and Creativity ♛High Tech Entrepreneurship ♛Ideation and Feasibility Studies ♛Product Design and Development ♛Market Research for Entrepreneurs ♛Designing The Creative Work Environment ♛Legal Issues In Entrepreneurship ♛Marketing Strategies for Entrepreneurs
  • Stanford University
    Human-Computer Interaction, 2013 - 2013
    ♛Need Finding ♛Rapid Prototyping ♛Heuristic Evaluation ♛Direct Manipulation and Representations ♛Visual Design and Information Design♛Designing Experiments
  • Full Sail University
    Bachelors of Science-Internet Marketing, 2009 - 2012
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Diva of Development
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I love their food and they have huge helping, the chili was mauvalous!
Public - 2 months ago
reviewed 2 months ago
Oh My Goodness, I can not get enough of this place. The food here is spectacular. I happen to love the Koreatown Location, but no matter which restaurant you go to in this area there is a 2-3 hours dinner wait. AWESOME FOOD!
Public - 10 months ago
reviewed 10 months ago
2 reviews