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HR kit for a Global Investment Company with offices throughout the U.S. and abroad. Goal was to consolidate all information and employee forms on one easy-to-handle presentation. Handbook details all policies and procedures with perforated acknowledgment form. Welcome kit contains company information, critical policies and acknowledgment forms, employment forms, payroll forms, benefit forms, and instructions. Digital printing, with pockets, tabs, and plastic spiral binding.

http://www.iconadvertising.com/print-design/print-vionD.php
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This new website showcases the work and services of JAD Builders of West Bridgewater, Massachusetts. Our goals were to quickly and clearly communicate company capabilities, support company quality with a photo gallery and customer testimonials, and implement on- and off-page SEO with ties to affiliated organization websites.

http://www.iconadvertising.com/websites/website-jad.php

#webdesign #websitedesign
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New mailer package including brochure, letterhead, outgoing envelope, return envelope, and reply card for the first annual appeal to raise funds for a special needs home located in Easton, Massachusetts.

http://www.iconadvertising.com/print-design/print-hopeB.php
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A custom-designed Constant Contact layout. This piece represents the first effort by the client to coordinate print and digital marketing. E-mailer offers link to download PDF version of printed newsletter. Each issue is tied to Google analytics campaign tracking.

http://www.iconadvertising.com/e-marketing/e-marketing-hope.php
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A custom-designed Benchmark Email layout. A continuation of ongoing client effort to offer digital option to a 2K+ distribution list to reduce printing and mailing costs. Each issue offers a summary of lead story, PDF download of full issue, and links to critical donation pages on client website. Each issue tied to Google analytics campaign tracking.

http://www.iconadvertising.com/e-marketing/e-marketing-mbkA.php
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New logo design for startup personal training service with locations in Weymouth and Hingham, Massachusetts. Logo incorporates the initials of founder in the shape of a diamond supported by tagline of "nothing stronger." Overall goal of the logo is to communicates strength, stability, and balance.

http://www.iconadvertising.com/logos-and-branding/logos-tct.php
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New program logo for 12-month fundraising effort. Mark designed to complement existing corporate branding (tone, illustration style, type, and color pallet). New mark was applied to literature, stationery, website, and e-marketing.

http://www.iconadvertising.com/logos-and-branding/logos-hope.php
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New logo design for startup automobile service facility located in Rockland, Massachusetts. Design incorporates client-specified grill and metallic finish. New mark and color pallet to be applied to website, social media, and marketing.

http://www.iconadvertising.com/logos-and-branding/logos-cars.php
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New logo design for startup property development company located in Marshfield, Massachusetts. As with all logo projects, we explored multiple, widely different stylings and then refined client preference to final solution. This example includes draft options as originally presented.

http://www.iconadvertising.com/logos-and-branding/logos-gibsonallen.php
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