Social Media ROI Panel at SXSWi 2012 Centralized #SMROI #SXSMROI

It's interesting the ROI topic still is at hand, which is a sign of the maturity of our young industry. In an effort to collect the heated conversation at SXSW, I'm centralizing a list to them here:

Where are the professionals? Reflections on the #sxsmroi panel debacle by Olivier Blanchard
http://thebrandbuilder.wordpress.com/2012/03/12/where-are-the-professionals-reflections-on-the-sxsmroi-panel-debacle/

A Case Study In Making Up Your Own Mind by Matt Riding
http://storify.com/mattridings/a-case-study-in-crossing-a-line

Thinking Before Blogging: A Case Study In Bridge Burning At SXSW by Craig Daitch
http://thoughtindustry.com/2012/03/13/thinking-before-blogging-a-case-study-in-bridge-burning-at-sxsw/

Respect and the #SXSMROI panel by Tamera Kremer
http://3i.wildfirestrategy.com/2012/03/respect-and-the-sxsmroi-panel/

Panels, Promises, and Potshots by Petri Darby
http://darbydarnit.com/social-media/panels-promises-and-potshots

Let’s End The Magical Thinking About Social Media ROI by Susan Etlinger (my colleague)
http://susanetlinger.wordpress.com/2012/03/13/lets-end-the-magical-thinking-about-social-media-roi/

Leave a comment below, and I'll add. I'm playing techmeme today.
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