awe.sm (Unified) URL shortening service has been phased out.
http://blog.tiny.cc/archives/165

Structuring URLs for use on your website and factors that have search engine impact.
Points to consider: Subfolder vs. Subdomain, Readability, Keywords, URL length, Redirects, Case, Characters.

Vist our blog.

Branded URL Shortening !
Hosted solution for creating links with your own short, vanity domain name.   
https://tinycc.com

Tiny.cc now has an option to make stats pages private. The default way for anyone to bring up click statistics is by appending a tilde (~) to the end of a URL. That method worked even with URLs claimed in an account.  A new feature (found under Account Settings) changes this and lets users put all of their stats pages to private. Set to private means stats pages can only be viewed while logged in and competitors will not be able to see clicks.

Tiny.cc has an update to its URL notes feature, making it even easier to manage links. Content of your notes can now be seen with a mouse-over. Visit http://tiny.cc/help for more.