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The Next Web, drawing on inspiration from Google , shares how app developers can stay ahead of their competition by engaging and encouraging users at every turn:
25 ways micro-moments lead to more effective mobile app design.
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YouTube jumps into the highly competitive messaging wars with new feature:
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"Without [HasOffers], we wouldn't be able to do what we do", notes StartApp's Ofer Livne about HasOffers by TUNE:
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Google's president of the Americas, Margo Georgiadis, notes that for today's consumers, marketers & brands need to determine how to approach users in the moment using fresh & unique content:
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At least 50% of these users are active on their social networks at least once per week or more, depending on the site:
69 percent of U.S. adults are now social media users, according to the latest data from Pew Research Center.
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Despite hardware struggles of late, Apple will soon surpass $1 trillion in lifetime revenue from iOS devices:
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More encouraging news about the app economy as new report from Flurry indicates growth in user engagement:
Flurry Analytics released a new report, which analyzed the time users spent in apps in 2016.
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New report from App Annie shows positive download growth for the app market, driven largely by the growth of the Chinese market:
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When you also consider apps and businesses that monetize independently of the App Store, iOS revenues climb to over $500 billion
In the first decade of the iPhone, Horace Dediu estimates Apple has now paid in excess of $60 billion to iOS developers through the App Store, with the rate of payment now over $20 billion annually. Even more striking is that many “mobile-first” or “mobile mainly” businesses are not included in this estimate. Companies such …
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The biggest apps of 2016, by revenue, include major media players and a top messaging app:
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ICYMI:

What the programmatic advertising means for app publishers and how they can capitalize:
It’s no secret that programmatic advertising is big and only getting bigger. Zenith Media estimates that the market will reach US$64bn in global spend by 2018 across all platforms. But not all platforms are equal. After all, there are massive differences in how programmatic will play out across TV vs. web vs. mobile web vs. …
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"The next evolution of marketing is not necessarily a move away from big data itself; in fact, it is a way to embrace the true potential of big data more fully."
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StartApp was founded in 2010 with the goal of consistently developing and providing the most innovative and effective mobile solutions for our partners.
Introduction

StartApp was founded in 2010 with the goal of consistently developing and providing the most innovative and effective mobile solutions for our partners. With SODA, our unique social data platform, partners can now craft a comprehensive, detailed picture of their users in order to optimize and successfully execute all of their overall mobile strategies.

StartApp currently partners with over 220,000 applications with a user base of over 477 million monthly active users worldwide. The company was formed by Gil Dudkiewicz and Ran Avidan and is headquartered in New York City with additional offices in San Francisco, Shanghai, Beijing, Moscow, Stockholm, Tel Aviv, and Sao Paolo.

Check out our website as well as our blog, Facebook, Twitter, and LinkedIn pages to learn more about StartApp and for some great articles about app monetization, mobile advertising and more…
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