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L. Scott Harrell
L. Scott Harrell is a Startup CEO - - Who Speaks Leadership and Digital Media Masterfully.
L. Scott Harrell is a Startup CEO - - Who Speaks Leadership and Digital Media Masterfully.

L. Scott's posts

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How to Become a Thought Leader and Expert in Your Field Using Video

The barriers to entry in video production are crumbling before us – EVERY. SINGLE. DAY. Video is giving many people a second chance at being perceived as a thought leader and expert in their professional areas.
Using Video to Establish Yourself as a Subject Matter Expert

YouTube is still wide-open for grabbing up market share of thought-leadership in the marketing space essentially because of the cord-cutters looking for video to watch after leaving traditional programming via cable and satellite TV and the lack of online video content for adults in their 30s and beyond. Tara cites YouTube’s reputation as the online destination to “see viral videos and a bunch of youngsters with huge subscriber numbers – many of them playing video games, unboxing, and showing one another how to create the latest makeup look.”

Indeed, this is YouTube’s (and its content creators’) biggest challenge – how to appeal to a larger, OLDER and more diverse audience.

But, before I’m going to tell you why YouTube is not necessarily the right place to be, let’s take a step back and understand WHY we are here 12 years after the birth of YouTube.

Why is video marketing just now “becoming a thing”???

Video Entrepreneur Magazine rightly pointed out that, “Video content is coming of age as Internet access is becoming an indispensable public utility as necessary as electricity, water and telephone. While infrastructure scales up and technological advancements roll out, bandwidth and download speeds are making video content available for almost every connected consumer in the world.”

There’s also really no excuse to shy away from making videos any longer.

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How to Start a Blog Then Keep it Going and Growing

Together with the death of Facebook’s free all-natural reach for brands and companies, a lot of my friends and I are using Google+ and going back to blogging, and for good reason: Google Plus has been demonstrated to drastically increase the search engine rankings of affiliated website contents. Websites continue to be among the most crucial ways a business can convey their marketing message, communicate brand values and connect with customers without “selling.”

“Only what's the ‘secret sauce’ in regards to maintaining and starting a successful website to your company?” Here are 13 tips for getting your blog up and running...

#blog #blogging #blogger

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The Upside to Video Marketing

Video marketing is a fundamental tool for virtually any search engine marketing campaign. It is a quick and easy way to get your message across and also keep your website’s bounce rate low. Video marketing is critical in link-building. It is the new wave to make money online. Video marketing might just be the proper tool for your small business enterprise. It is definitely a powerful way to increase website traffic.

Corporate video production is among the most truly effective video marketing techniques. Another benefit to video marketing is the fact that the videos show up highly within the search engine result pages, but in addition it shows up with an image of the video. There are many important factors which make video marketing so powerful. Before you even begin recording you should choose who you want your target market to be from video marketing. So, if you aim to use video marketing as your own strategy in promoting your company, it's crucial to consider video search engine optimization (SEO) from the outset and be thinking about the appropriate tags to your own videos.

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For freelancers who offer services related to video production, video editing, video marketing, etc., just starting out and finding new clients can be pretty difficult to do. There are many established competitors out there and you might not be able to find clients right away. However, with the launch of our video creation marketplace,, it is becoming easier for any freelance video professional to start making money selling their video-related services almost right away without the need of their own website, formal business formation, branding, marketing and other expensive business development steps.

Here are 4 broad categories of video-related services that freelancers can offer in the video creation marketplace at

#freelancing #freelancer #makemoneyonline

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6 Tips for Making Great Videos with Your Phone

You can shoot great video on your mobile phone without a video crew or a studio full of equipment and still get professional quality video. Sure, a crew of video professionals and high quality gear can help, but fear not! These aren’t necessary to shoot great videos. In fact, capturing footage on your phone is not only efficient (anywhere, anytime… ) but can also lend an authentic feel that really resonates with potential clients!

#videoproduction #videomarketing #smartphone

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** Empathize with your customer. Let them know you fully understand their problem.

** Resolve their problem and alleviate their pain with your product or service.

** Explain clearly how your product works and how it will resolve their problem.

** Call them to action. Direct them to order your product and minimize their stress ‘right now.’

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Shore diving in Cozumel can be challenging because of the usual currents that we dive in year around. Diving from Playa las Casitas is no different, but for the adventurous diver this relatively shallow shore dive offers a fascinating combination of pier rubble, two largely unheard of sunken ships and healthy transplanted live rock from Paradise Reef.

“Playa las Casitas” is the stretch of beach located directly across Melgar from the naval barracks just north of downtown San Miguel (Centro Cozumel) and south of the north hotel zone. It is especially popular with locals on Sunday. It is important to know that the current here typically runs from north to south, which is opposite the
usual prevailing current, and it can be fairly strong. The best entry point for this dive is directly in front of the bar at the Cafe de Mare and there is plenty of parking on the street and numerous easy exit points to the north of this restaurant if you prefer not to kick against the current and make this a drift dive.

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