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Jack Hebert
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More New Stuff - April

Single Answer with Open-ended Response
Starting today, you have the ability to add an open-ended text option to single answer questions. When enabled, the respondent will be able to choose one of the given answer options or enter their own answer. For example, if you included a “none of the above” option as an answer, you could instead enable the open-ended text input to see alternate answers.

On the results page, questions with this feature enabled will automatically have all “other” responses collapsed into a single group.  Switching to “Group by synonym” will break results out just like an open-ended text question.  You can explore the results in this example survey:
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The maze!

Thinking week of april 1-5. Fly to Moab, ride jet boat down to spanish bottom. Stash extra water there, spent a couple days backpacking.

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New Stuff - February

In October 2012, we launched tracking surveys, which allow researchers to run the same survey at regular time intervals. For example, if you are interested in tracking monthly changes to consumer sentiment, you can set the survey frequency to monthly during survey creation. Your survey will automatically run once every month and the results will be easily viewable from your survey dashboard.

Today, we are excited to announce the launch of the timeline -- the visual component of a tracking survey. You will be able to compare results from a tracking survey over time and see how different events impact survey results. The timeline is also an easy way to access a survey from a specific date -- just click on the date column in the timeline chart to see the data from that survey.

You can see how the timeline works in these examples surveys -- & or in the images below. 
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Compare by Screener Answer
If you haven’t had a chance to try the “compare by screener answer” feature we launched last week, we have an example for you to explore today.

We asked the US internet population, “What best describes how you feel about Filibusters in Congress?” and think the survey has produced some interesting results. Play around with the interactive graph:  to see how the compare by screener answer feature works.


I love that despite my google profile, this computer has google convinced that I want results in hebrew, RTL.

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Even more new stuff, November 2012 -  Tracking Surveys

We are excited to announce another user requested feature! Starting today, you can schedule a recurring tracking survey on biweekly or monthly basis.

Tracking surveys allow you to run the same survey at set time intervals. For example, if you are interested in tracking monthly changes to consumer sentiment you can set the survey frequency to monthly during survey creation. Your survey will automatically run once each month and the results will be easily viewable from your survey dashboard.

Tracking surveys are billed on a monthly basis and you can cancel at any time.  Give it a try today by going to
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So so awesome.
New Stuff - Open-Ended Formats

Today we are excited to introduce two open-ended question formats: open-ended text and open-ended text with an image. These question formats enable researchers to collect qualitative data and harness Google's unique combination of data and algorithms to automatically code and visualize this data. 

Open-ended questions ask respondents to type in answers instead of having them pick from a predefined list. We've made sure that answering these questions is an efficient experience for respondents and that researchers can get a rich set of responses.
Once the responses have been collected, Google uses web documents, search data and classification technology to automatically categorize and code answers, reducing the burden researchers face when attempting to organize thousands of responses.

We automatically classify responses along two axes:

Synonym classification - When you search for a term like ‘pictures’ on Google search, we know that words like ‘photos’ and ‘photographs’ are related.  Our systems analyze petabytes of web documents and historical search data to build an intricate understanding of what words can mean in different context.

Sentiment classification - In a similar way, we use a model trained off of web documents and local review data to classify responses into positive, negative, and neutral sentiment categories. 

If you don't like the automatic groupings, you can combine responses your own way by dragging and dropping responses on top of one another. This lets you create your own custom coding of responses that matches your research goals.

So what’s the best way to take advantage of this new format? Here are a few examples of how open-ended responses can contribute to a better understanding of consumers and public opinion:

Product Rating/Review - Knowing the favorability of your products and services enables you to better understand your place in the industry and how your competitors stack up. For example, McDonald’s is considered the best fast food among US consumers, and Wendy’s is a close second.

Product Development - Understanding the features that are most important to users can help you build a better product or marketing message. For example, mobile phone companies may want to focus on the Internet and texting/communication features of their phones and less on the camera or screen.

Unaided brand awareness - You can measure the top of mind awareness of your brand in a specific product category. Names that pop into a consumer's mind first can be those that are more likely to enter into their consideration when deciding on making a purchase. For example, Ford Motor Company is the first car manufacturer on US consumers’ minds.

Measuring Sentiment - Sometimes it’s necessary to understand the general sentiment or reaction to an event or person. The democratic convention was generally seen as a positive event for the Democratic party among those that watched the conventions.

Answer a bar bet - Modern Family is great and all, but we were pretty sure more people like Big Bang Theory. Here’s proof:
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New Stuff September

Targeting Canada and the United Kingdom (Beta)
We are excited to announce the beta release of our first international launch of Google Consumer Surveys! You can now target internet users accessing content in Canada and the United Kingdom in addition to the United States. To pick these users select the country you want to target when you are picking your audience. 

This week we also launched the ability to manipulate the data by subpopulations.  Access subpopulations by clicking on the person icon on the left hand navigation. Now you can easily compare two arbitrary subpopulations such as 18-34 year old males to 18-34 year old females (
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We asked the US internet population "What issue would you most like President Obama to discuss in his speech tonight?" Take a look at the results here:

What would you like the President to discuss tonight?
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