Although I get that most women do have breasts, they do make the assumption that all breasts look good and that they are worth saving (even though there shouldn't be a reason for them to be an important part of the woman's body). What the campaign is promoting is to focus on women for their breasts, which shouldn't and isn't an essential part of being a woman. Hell, even if they remove them, you are still a woman. Maybe if we didn't focus so much on "boobies", removing them would be the first option and would save much more lives.+Mike Smith
I also just heard of the campaign, and I'm not familiar with everything it did. I'm just pointing out that title in itself is objectifying women. As I pointed out in the last paragraph, if you separate women and breast many things can improve, including complications from mammaplasty and the obsessive fixation of men on breast.
And, by the way, by the title you can infer the rest of the campaign, but, doing the research I ought to do before replying, here's a link to information about the campaign: http://www.huffingtonpost.com/2009/09/24/save-the-boobs-is-this-br_n_298349.html
. In that ad you can clear see a woman being objectified by men and making it look like it's OK. It doesn't matter if that particular woman didn't have a problem with that video, but as the ad make it seem that it's good to look at women breasts and even staring without bothering if it's making her uncomfortable, it clearly sets the cultural mindset that intrinsically linking big breast and woman is a harmless mischief.