The frustrating thing about the "Save the Boobies" campaign and similar things (like the "Booberday" meme going around G+) is that they get it exactly backward. Often, the point of breast cancer treatment is to destroy some or all of the boobies in order to save the woman.

Saying that we should work to cure this disease because it threatens breasts is really upsetting. For starters, it suggests that women are worth saving because they're attached to breasts, rather than the other way around. But worse, it tells any woman who's had a mastectomy to try to save her life that she's lost the thing that made people care about her survival. What a punch in the stomach.
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