The Super Bowl broke records digitally
Recode is reporting that CBS is stating their streaming audience for the big game was ‘record breaking.’ They made the decision at the beginning of the NFL season to make it free for anyone to stream the Super Bowl online this year, no longer requiring any special account or cable login to do so.
While exact numbers weren’t released, we do fully expect them to at least get a bit more specific this week when debriefing on this experiment. CBS has actually been a fervent participant in streaming of live sports, with the NCAA Tournament and The Masters all being available to stream online as well on their network.
Early reports from people who streamed the game as opposed to viewing through traditional broadcasts reported very few problems, which is quite the feat, even for a massive network like CBS. HD video of the Super Bowl, which requires Pied Piper-esque levels of streaming quality, is going to give any IT department plenty of nightmares the day before the event, but a major tip of the hat to them for the accomplishment.