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Hi I represent a large auto dealership. This quarter we made it a priority to setup Google+ Local pages and start generating reviews. But unfortunately, Even though I have received over 100+ reviews I am seeing only 6 - 8 reviews on any page. This is causing the management to revert to other sites. Can you guys recommend if this issue is resolvable? As we have the quarter ending, we do not have enough reviews to show for all our work.
Ryan Smith's profile photoMike Blumenthal's profile photoSathya Krishnamurthy's profile photo
Well my first suggestion is to change
1)your expectations
2)your goals
3)your methodology

My second suggestion is to understand that google,like Yelp, is going to filter reviews in order to insure quality.

They particularly target car dealers as a source for spammy/forced reviews and have very stringent filters for that industry.

My third suggestion is to understand that reviews are a "long game". The issue isn't getting reviews every hour, every day, every week but to get them at a slow and steady pace in a way that reflects your excellent service not your excellent review process. If you were to get 6 reviews a quarter at Google for the next four years you would have 96 reviews. That's plenty and it not only shows your current quality but that you have been delivering consistent quality over time.

My fourth suggestion is to respect both the user and the review sites with a process that is natural and non "close" oriented. Google for example does not think that users should be asked while in premise for a review. They should be asked after the sale in a way that allows them to easily ignore the request.

My fifth suggestion is to focus on reviews around the Internet and not just at Google. This respects a user's habits and preferences more appropriately than forcing them through the google gauntlet. It's not a question of pushing for reviews at just Google or not just at Google. Let the user decide from a list of choices that includes google.

My sixth suggestion is to change your metrics for evaluating success. The issue is happy customers NOT review count. If you have measurably happy customers and you ask them to leave you a review someplace, sometime then ultimately you will find that it is a lot less of a struggle at Google and every place else and the reviews that you do get will be of better quality. And most importantly you will not have annoyed those very people you are trying to make happy, your customer. 

Lastly I would suggest that avoiding bad reviews is significantly more important than achieving good reviews. Giving customers a chance to provide you with honest feedback, criticism and suggestions will create a better outcome by allowing you to fix those customers issues while diverting that customer from the review sites. 
+Sathya Krishnamurthy I have to agree with +Mike Blumenthal. I work with a number of automotive dealerships, making sure their online marketing is giving them a significant return on investment.

It sounds like maybe the dealership is holding G+ to some literal standards, maybe similar to expecting directly quantifiable results like broadcast commercials + a specific sale.

Maintaining an active, honest and lively G+ profile is important. But don't expect to start seeing people come to the lot saying they found you on G+ and now they're here to buy a car.

I tell all my automotive clients: "don't expect to sell a vehicle on social media, it's not the contextually relevant place for an auto shopper... but when they're researching which dealership to make a purchase from, social media is an important channel that they see."

Always remember:
It's social media, not "buy a car" media, not "current car offers" media. Engage with people, don't just solicit reviews and post about your daily sale.
+Ryan Smith +Mike Blumenthal  I agree with you guys in principle. But, here is a challenge. For a non-tech-savvy auto-dealer, they see a review count as 100 reviews but they see only 6 reviews listed. They are worried if they have lost the reviews or something wrong with their setup. Is there a way to fix that in that review count matches exactly the number of reviews shown? 
Without a link I can't say. Review counts will vary over time and often, when Google is adjusting things internally, they will get out of whack and take time to realign.... sometimes to the lower number as their filter removes the ones it didn't like. 
You can see all reviews left by viewing the review panel from the front page of Google. IE do a brand search on, click on the reviews link and they will all show. The fact that they do not show on the G+ page is a transitory issue. 
that was helpful .. at least temporarily resolved the problem..  thanks
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