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Kenneth Hunt
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Kenneth Hunt

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"Most businesses operate in what the authors call “red oceans.” A red ocean is a clearly-defined industry or niche with many established competitors. The competitors try to grab a greater slice of a fixed-size market share, competing on price, quality, and branding or other established industry metrics and benchmarks, to provide a pre-defined product or service, to a market that already knows what’s it’s looking for. Picture a bunch of hungry sharks fighting with each other over a few limited and declining number of scraps of meat—that’s a red ocean market.
[...] The heart of a blue ocean strategy is to stop focusing on beating the competition—as in a red ocean—and instead focus on “making the competition irrelevant,” sidestepping all the fierce bloodshed of the red oceans and swimming instead in clear, blue waters with minimal competition."
http://blogs.forbes.com/michaelellsberg/2011/07/22/life-lessons-from-a-fire-breathing-stilt-walking-billionaire/
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Kenneth Hunt

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Didn't know about the Toyota connection... hmmmm
 
12 Things You See Every Day That Wouldn't Exist Without Linux
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