Profile cover photo
Profile photo
K Hunt
K's posts

Post has attachment
"Most businesses operate in what the authors call “red oceans.” A red ocean is a clearly-defined industry or niche with many established competitors. The competitors try to grab a greater slice of a fixed-size market share, competing on price, quality, and branding or other established industry metrics and benchmarks, to provide a pre-defined product or service, to a market that already knows what’s it’s looking for. Picture a bunch of hungry sharks fighting with each other over a few limited and declining number of scraps of meat—that’s a red ocean market.
[...] The heart of a blue ocean strategy is to stop focusing on beating the competition—as in a red ocean—and instead focus on “making the competition irrelevant,” sidestepping all the fierce bloodshed of the red oceans and swimming instead in clear, blue waters with minimal competition."

Post has attachment

Post has attachment
Wait while more posts are being loaded