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The blockchain eco-system of the Food & Beverage Industry
The blockchain eco-system of the Food & Beverage Industry

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We are delighted to announce that we are now the Premier Approved Cryptocurrency of four of the leading Craft Beer Festivals in the UK, the London Craft Beer Festival, Bristol Craft Beer Festival, Beer Central (Birmingham) and Edinburgh Craft Beer Festival for 2019.
WTX Hub is honoured to be partnering with this great collection of Festivals across the United Kingdom in 2019.
See details about these Festivals at; https://wearebeer.com/
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2/13/19
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VEGAN LIFE LIVE 2019
We are delighted to announce that we are now the Official Cryptocurrency of Vegan Life Live 2019 in the UK.
WTX Hub is ideally suited to the Vegan lifestyle with our software’s ability to track all the ingredients of any food and beverage purchased from retailers using our WTX Hub systems and as such is positioning itself as the gold standard of Vegan living.
See our Sponsorship at; https://london.veganlifelive.com/sponsor/wtx-hub/
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How the WTX Hub Distribution & Retail Software works: Case Studies: A Hamburger and Fries.
Scenario;
A consumer in Beijing, China
A fast food Hamburger restaurant in the CBD, Beijing
A Local Franchise operator in Beijing, China
A parent company corporate Hamburger Fast Food business in San Diego, California, USA
Introduction:
An American Fast Food company that is best know for it's hamburgers, operates on franchise model. It has several franchise holders in Beijing, China. One of those franchise holders owns several of the franchise branded restaurants , one of which is in the CBD of Beijing.
All of the ingredients used in the restaurants products are sourced within China and the 'special sauce ' and other brand specific items are made locally from local ingredients to the American Fast Food company's specifications.
From the Consumer Perspective:
A consumer orders a hamburger with everything on it, fries and a milkshake at the fast food restaurant.
The meal the consumer has ordered included, two beef pattys, mayonnaise, lettuce, onion, mustard, pickles, mushrooms, tomato, ketchup, bun, potatoes, seasoning, and milkshake ingredients including milk and flavouring.
The consumer scans the QR code from the WTX Hub code card which is on the restaurant's counter the consumer then receives the meal and beverage. Then they access their unique WTX Hub account and view the provenance details of all of the ingredients of the meal and beverage, calorie count, product information, special offers and much more for the meal and beverage and then the consumer at a time of their choice can put these on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the meals and beverage into this storyline.
From the Fast Food Industry perspective:
The restaurant staff at the Fast Food restaurant take the consumers order of food and drink, they initiate use of the WTX Hub hardware and then scan the WTX Hub code card at the restaurant counter, then they read the code for the product, there bro g several standard codes for the set menu, and the code for each dish/meal choice. They then close the sequence on the WTX Hub hardware and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for the food products that are used in the meals and all the drink products have access to the HH software. The Targeted Advertising for each trade retail participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
From the Fast Food chain's perspective and the perspective of the Franchisee they can see in real time exactly where their product is sold, offer Blockchain verified assurances to the consumer of quality, sourcing and freshness of the product's ingredients and in real time be able to offer highly and unique targeted advertising to the consumer via pre-loaded advertising stack on the WTX Hub system.
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How the WTX Hub Distribution & Retail Software works: Case Studies: An ice cream
Scenario;
A consumer in Buenos Aires, Argentina
An ice cream shop/parlour in El Centro, Buenos Aires
An ice cream producer in San Martín, Buenos Aires
Introduction:
An Ice cream producer based in the San Martin area of Buenos Aires makes luxury Strawberry Ice Cream made from Cream, eggs, sugar, and local strawberries and the ice cream also includes natural stabilisers and natural additives.
The Producer buys the cream from a local dairy, the eggs from a free range chicken farm outside Buenos Aires ,the strawberries direct from a separate fruit farm in Argentina, and the Sugar from a wholesaler in Buenos Aires, also buying the additives and stabilizers from a natural products wholesaler in Buenos Aires.
The ice cream is produced and packaged at the factory in San Martin by the ice cream producer.
The ice cream is sold wholesale directly by the producer to the ice cream parlour.
From the consumer perspective:
The consumer browses the selection of ice creams in the ice cream parlour and chooses a scoop of the producer's strawberry ice cream and a scoop of the producer's vanilla ice cream to be put into the large ice cream cone they have order at the parlour's counter.
The consumer scans the QR code from the WTX Hub code card that is at the ice cream parlour counter, the consumer then receives and pays for the ice cream. Then they access their unique WTX Hub account and view the entire provenance details of the ice cream's journey including information on the farms and dairy the ingredients came from, down to details of which breed of cow the dairy uses, and that the eggs used were free range.
Also calorie count, product information, special offers and much more for the ice cream, they can do on the day or after at their leisure.
The consumer can then put the ice cream on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the ice cream into this storyline.
From the Industry perspective:
The ice cream is kept in serving tube at the ice cream counter, therefore when the shop assistant serves the customer they would scoop one ice cream then the other ice cream for a mixed ice cream double scoop cone. Therefore each ice cream has it's own laminated nfc tag attached to it and when the tub runs out and is replaced by a new full tub of the same ice cream, the laminated nfc tag is retained and continues to be used for the same flavour and make it ice cream in the parlour.
Hence the shop assistant at the counter in the parlour uses the same handheld scanner to scan the barcode for purchase and for the WTX Hub D&R software therefore they initiate use of the WTX Hub hardware and then scan the WTX Hub code card which is at the counter either fixed to the till or portable code card form, then they read the laminated nfc tag on the ice cream tub for each ice cream and the laminated nfc tag for the cones, they then close the sequence for the WTX Hub process and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for the ice cream have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
The Buenos Aires ice cream producer has access to the sales information on the HH system but also the providers for ingredients of the ice cream also have access to those details once signed up the WTX Hub system.
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How the WTX Hub Distribution & Retail Software works: Case Studies: A bar of chocolate.
Scenario;
A consumer in Nice, France
A retail confectionery shop/chocolatier in Vieux Nice, Nice
A chocolate producer in the Piedmont Region of Italy
Introduction:
A fine chocolate producer based outside Turin, Italy has as one of their chocolate products a bar of dark chocolate, that is made from 62% Cocoa bean, where the Cocoa is single sourced and harvested from Cocoa trees from Peru. The Producer purchases the additional ingredients of the chocolate bar of Sugar, Ground Vanilla and Emulsifier from a trade wholesaler in Italy and the ingredient of Soya/Lethicin from a second wholesaler also in Italy.
The chocolate is produced and wrapped at the factory in the Piedmont region by the chocolate producer.
The chocolate is imported into France by a confectionary wholesaler who acts as both importer and distributor for all of the chocolate producer's products into France, the confectionary shop purchases this chocolate from the importer.
From the consumer perspective:
The consumer browses in the shop and chooses a bar of the Italian chocolate producer's dark chocolate.
They take the chocolate to the boutique which is a standard shop checkout with one manned till.
The consumer scans the QR code from the WTX Hub code card that is at the till of the confectionary shop, the consumer then receives and pays for the chocolate. Then they access their unique WTX Hub account and view the entire provenance details of the chocolate's journey from the Cocoa Tree growing in Peru via Italy to the cconfectionary shop in Nice and all points in between, calorie count, product information, special offers and much more for the chocolate, they can do on the day or after at their leisure.
The consumer can then put the chocolate on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the chocolate into this storyline.
From the Industry perspective:
The shop assistant at the till in the shop uses the same handheld scanner to scan the barcode for purchase and for the WTX Hub D&R software therefore they initiate use of the WTX Hub hardware and then scan the WTX Hub code card which is at the till either fixed to the till Kevin portable code card form, then they read the code on the bar of chocolate which in this case is the same barcode used for pricing they then close the sequence for the WTX Hub process and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for the chocolate have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
The Italian chocolate producer has access to the sales information on the HH system but also the providers for ingredients of the chocolate bar also have access to those details once signed up the WTX Hub system.
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We would like to take this opportunity to wish everybody a Merry Christmas, Happy Holidays and Great New Year!
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How the WTX Hub Distribution & Retail Software works: Case Studies; A cup of Tea
Scenario
A consumer in Montreal, Canada
A coffee shop in Downtown, Montreal
A boutique Tea producer in Stirling, Scotland
Introduction
The Tea is produced by a boutique Tea producer in Stirling, Scotland. The Tea is originally from a Tea plantation in the Cameron Highlands in Malaysia and is bought from a trade wholesaler in England by the Scottish boutique Tea company that then blends the Tea with Blueberry and Pomegranate natural flavours bought from a flavour company again based in England, the extracts coming originally from natural ingredients produced in Spain. The Tea company pack their own Tea in Scotland.
The Scottish Tea is imported directly to Canada by a Canadian based importer who also acts a wholesaler for the Canadian market and the coffee shop buys the Tea directly from the wholesaler.
The water for the Tea comes directly from the tap in Montreal.
From the consumer perspective
The consumer orders a cup of the Scottish Tea with a Muffin, made in the shop, from the coffee shop. The consumer scans the QR code from the WTX Hub code care that is on the counter of the coffee shop, the consumer then receives and pays for the Tea and the Muffin. Then they access their unique WTX Hub account and view the entire provenance details of the Tea's journey from the Tea plant growing in Malaysia via Scotland to the coffee shop in Montreal and all points in between, calorie count, product information, special offers and much more for the Tea, they can do that in the coffee shop or the day after at their leisure.
The consumer can then put the Tea and Muffin on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the Tea and Muffin into this storyline.
From the Beverage and Retail Industry perspective
The Baristas and counter staff at the coffee shop take the consumer's order of Tea and a muffin, they initiate use of the WTX Hub hardware and then scan the WTX Hub code card, they then hand the card to the consumer, then they read the code on Tea and the Muffin both of which are attached to the receptacle they are kept in. They then close the sequence on the WTX Hub hardware and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for the Tea have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
The Scottish Tea producer has access to the sales information on the HH system, also all other suppliers and sellers of the Tea from the Tea plantation to the coffee shop but also the providers for ingredients of the Muffin also have access to those details once signed up the WTX Hub system.
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How the WTX Hub Distribution & Retail Software works: Case Studies: The All American Example
Scenario;
A consumer in Houston, Texas, USA
A Sports bar in the Galleria, Houston
A Spirits Distillery/ producer in Montana, USA
Introduction
The Distillery produces it's Whiskey in Montana under State and Federal Regulations. The bar sells under the Texas regulatory system. The Whiskey has been distributed and wholesaled in Texas under the US three tier system, it does not need an importer as it is US produced product.
From the Consumer Perspective
The consumer orders the American Whiskey on the rocks at the Sports bar with several other drinks for their companions. The consumer scans the QR code from the WTX Hub code card, the consumer then receives and pays for the drinks. Then they access their unique WTX Hub account and view the provenance details, calorie count, product information, special offers and much more for the drinks, they synch their WTX Hub account with the accounts of the other people who were in the round of drinks, they can do that in the bar or the day after at their leisure. The WTX Hub software splits the round into the drinks each person had, and then each person at their choice can put these on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the drinks and/or evening/event into this storyline.
From the Alcoholic Beverage Industry perspective
The bar staff at the Sports bar take the consumers order of drinks, they initiate use of the WTX Hub hardware and then scan the WTX Hub code card, they then hand the card to the consumer, then they read the code on all the drinks bottles, taps etc. They then close the sequence on the WTX Hub hardware and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for these drink products have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer. The Whiskey Distillery has access to the sales information on the HH system but also all other providers of the other drinks also have access to those details once signed up the WTX Hub system.
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How the WTX Hub Distribution & Retail Software works: Case Studies: Mojito Case Study.
Scenario
A consumer in Gothenburg, Sweden
A hotel bar in Central Gothenburg
A Rum Distillery/ producer in Jamaica
Introduction
The Rum Distillery produces it's Rum from molasses. The hotel bar sells under the Swedish regulatory system, the Systembolaget which is State owned. The Rum has been imported by a Swedish based distributor and wholesaler.
From the consumer perspective
The consumer orders the Rum in a Mojito cocktail. The consumer scans the QR code from the WTX Hub code card, the consumer then receives and pays for the drinks. Then they access their unique WTX Hub account and view the provenance details, calorie count, product information, special offers and much more for the drinks, they synch their WTX Hub account with the accounts of the other people who were in the round of drinks, they can do that in the bar or the day after at their leisure. The WTX Hub software splits the round into the drinks each person had, and then each person at their choice can put these on their WTX Hub social profile and/or into their WTX Picture storyline. Also they can add images of the drinks and/or evening/event into this storyline.
From the Alcoholic Beverage Industry perspective
The bar staff at the hotel bar take the consumers order of drinks, they initiate use of the WTX Hub hardware and then scan the WTX Hub code card, they then hand the card to the consumer, then they read the code on all the drinks bottles, taps etc. They then close the sequence on the WTX Hub hardware and send the information to the cloud.
This information is then added to the WTX Hub HH provenance software, all trade participants for these drink products have access to the HH software. The Targeted Advertising for each trade participant in the chain is then engaged from the Advertising stack they have uploaded to the WTX Hub and in conjunction with the relevant special offers this is then filtered through to the consumer.
The Rum Distillery has access to the sales information on the HH system but also all other providers of the ingredients for the Mojito also have access to those details once signed up the WTX Hub system.
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