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Umang Gupta
Works at Tata International
Attends Birla Institute of Management Technology, NCR
Lived in Greater Noida, India
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Umang Gupta

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Paul Allen originally shared:
 
Google+ Reaches 50 Million User Mark in About 88 Days

Until a few months ago, there was widespread skepticism in the tech and investor community about Google's ability to "get social." Just last year, after the failure of Google Buzz and Google Wave, one of my favorite tech writers Pete Cashmore (Mashable) wrote:

"All of which must have Mark Zuckerberg rubbing his hands together in glee. While Google is one of the few companies large enough to build a significant social network, Google Wave's demise is further proof that these efforts (rumored to be called "Google Me") are destined to fail. Like Wave, Google Me will likely be a work of technical wizardry too advanced for us mere mortals to understand. . . . [S]hort of a miracle -- an acquisition of Facebook nemesis Twitter, perhaps -- Google won't become a socialite anytime soon."

But yesterday (give or take a few days) Google+ likely crossed the 50 million user mark. And since being opened to the general public (over age 18) last week, Google+ has been growing by at least 4% per day, meaning that around 2 million new users have been signing up each day.

I think that Pete's unexpected miracle occurred and Google is now a socialite. In my mind there is no doubt of that. Given this momentum, it is hard for me to imagine a scenario where Google+ doesn't end up with hundreds of millions of users. It's just a matter of time.

By integrating +1 and Circles (targeted sharing) and other Google+ functionality into its Chrome browser, Android phones (and tablets), Gmail, Google Reader, Blogger, Google Photos, and other properties, Google+ will give its more than one billion users repeated chances to sign up for and use the functionality of Google+. Like the Chrome commercials say, "the web is what you make of it." And with Google+, you can make so much more of it that ever before.

What Does This Mean For Facebook?
None of this is necessarily bad news for Facebook. Competition can make companies much better. Facebook has improved its functionality in the past few weeks by implementing changes inspired by Google+ (lists, longer posts and comments, the subscribe feature, etc.) At the same time, they have leaped forward in other ways with new features like Timeline and by partnering with music and media companies.

Competition is great. Even though they have been fiercely competing for decades, Apple is worth $367 billion and Microsoft is worth $209 billion. Both have huge impact worldwide. Facebook vs. Google will be no different. Customers will benefit as these two innovative tech companies try to empower users with the best social tools. Some people will choose one social network over the other and will evangelize their choice. Others will use both to communicate with different groups of people.

I think we are witnessing the most exciting battle in tech history as two well-funded, fast-growing, highly-profitable, genius-led Silicon Valley companies are competing from very different starting points to affect how we find information, how we connect with people, how we view the world, and how we spend our time. And unlike tech battles of the past which unfolded slowly as new hardware or software was "shipped" every few months, since these companies operate in the cloud, product changes happen almost daily, and the reactions from customers flow in real-time on Twitter, blogs, and on these two sites themselves.

Articles About How Google Was Failing With Social
■ CNET, Feb 2010, "Google Struggles With Social Skills" - http://cnet.co/nem8Xp
■ CNN Tech, Aug 2010, "Why Google Wave's Demise is Good for Facebook"
http://bit.ly/qR76Vt

Metholodogy

By counting how many Google+ users there are with hundreds of rare surnames, I can track the user growth over time, and also estimate the total number of Google+ users that have signed up so far. I have written several posts describing my methodology which you can find here: https://plus.google.com/117388252776312694644/posts/K9Qf1UVNyGy

Also, to give you a glimpse of how this works, attached is a graphic showing a small sample of my overall user count.

It is possible that my U.S. - non-U.S. ratio is off slightly, and it is possible that my 15% fudge factor for private profiles and for non-Roman characters could be way off. But I re-checked the data again this morning, and given Google's announcement of "over 10 million users" just 2 days after my model showed they had crossed that line, I find it hard to believe that my model could be off by more than 20%, in which case Google will hit the 50 million user mark in the next week or so. If I had more time and money to devote to this, there are several ways I could validate or improve my current estimates, but I can only spend so much time on this right now, unless someone out there wants to subsidize this research. :)

My model is going to break in the next couple of months as more and more of my rare surnames end up with more than 1,000 Google+ users, which is the maximum number of hits I am able to count for any given surname query. At that point, I have some ideas about how to work with a group of even more rare surnames, but my accuracy will probably be affected.

(Why would I continue to work on this? Well, for one reason, this project has led to a number of conversations with some very large investment funds who pay a lot of money for proprietary research and data, which may open up entirely new consulting opportunities for me in big data. Those conversations have been fascinating. When I started this project around the 4th of July, it was for the fun of it - to see if the model that I had devised would work. Sometimes fun leads to mon, which is pretty cool.)

Credits
Thanks to +Leon Håland for the growth comparison chart.
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Umang Gupta

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To all friends in the US - Happy Thanks Giving
Enjoy the weekend...
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nice to meet you, umang.
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Umang Gupta

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Lessons from Physics for Marketing
markInnovation originally shared:
 
MarkInnovation: The lesson from physics is that entropy will always increase; it's a fundamental law. The message for marketing is that your brand is more dispersed. You can't fight it, so embrace it and find a way to work with it. -- Dan Cobley.
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Umang Gupta

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Inside Watch:
The moment you understand the impact of your actions; It will change the way - you work.
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Marketing iDEAS
markInnovation originally shared:
 
Making the best of a bad image: Las Vegas' "What Happens Here, Stays Here" campaign

After a failed attempt to promote itself as a family destination, Las Vegas finally embraced its Sin City image with its "What happens here, stays here" advertising campaign, in 2003. It's still going strong: 2007. "It resonated because it's what people already believe," says Laura Ries, president of marketing strategy firm Ries & Ries.

Lesson: Try to turn negatives into positives.
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Umang Gupta

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Lolz, do this and laugh like a hell

1. Go to Google translation
2. Type " I spend my time on facebook. " Don't forget the dot.
3. Translate from English to Arabic
4. Copy the Arabic words then translate them into English.
Now, share this and let your circles laugh.
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gud1,,,,
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Umang Gupta

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Mike Mozart originally shared:
 
.
Happy Tower
.
By YouTube Cyriak
.
Plz Share and +1
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Umang Gupta

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Outside Watch:
In this world, things are getting worse and better at the same time, although the worse is more apparent because it makes so much 'noise' !!! bang...
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Umang Gupta

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This line for soup man-u (Noel - Tata)
We dont have choice-u
Why this mis-try mis-try mis-try di
Why this mis-try mis-try mis-try B...
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kolaveri song fr Tata
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Umang Gupta

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i would to take ride with them ;-)
Carl Lindeberg originally shared:
 
I thought this was hilarious and I would love to fly with them - for their humour if nothing else. (You really need to expand the post)
#hilarious #funny

Kulula is a low-cost South-African airline that doesn't take itself too seriously.

Kulula is an Airline with head office situated in Johannesburg. Kulula airline attendants make an effort to make the in-flight "safety lecture" and announcements a bit more entertaining. Here are some real examples that have been heard or reported:
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On a Kulula flight, (there is no assigned seating, you just sit where you want) passengers were apparently having a hard time choosing, when a flight attendant announced, "People, people we're not picking out furniture here, find a seat and get in it!"
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On another flight with a very "senior" flight attendant crew, the pilot said, "Ladies and gentlemen, we've reached cruising altitude and will be turning down the cabin lights. This is for your comfort and to enhance the appearance of your flight attendants."
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On landing, the stewardess said, "Please be sure to take all of your belongings. If you're going to leave anything, please make sure it's something we'd like to have."
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"There may be 50 ways to leave your lover, but there are only 4 ways out of this airplane."
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"Thank you for flying Kulula. We hope you enjoyed giving us the business as much as we enjoyed taking you for a ride."
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As the plane landed and was coming to a stop at Durban Airport, a lone voice came over the loudspeaker: "Whoa, big fella. WHOA!"
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After a particularly rough landing during thunderstorms in the Karoo, a flight attendant on a flight announced, "Please take care when opening the overhead compartments because, after a landing like that, sure as hell everything has shifted."
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From a Kulula employee: "Welcome aboard Kulula 271 to Port Elizabeth. To operate your seat belt, insert the metal tab into the buckle, and pull tight. It works just like every other seat belt; and if you don't know how to operate one, you probably shouldn't be out in public unsupervised."
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"In the event of a sudden loss of cabin pressure, masks will descend from the ceiling. Stop screaming, grab the mask, and pull it over your face. If you have a small child travelling with you, secure your mask before assisting with theirs. If you are travelling with more than one small child, pick your favourite."
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Weather at our destination is 50 degrees with some broken clouds, but we'll try to have them fixed before we arrive. Thank you, and remember, nobody loves you, or your money, more than Kulula Airlines."
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"Your seats cushions can be used for flotation; and in the event of an emergency water landing, please paddle to shore and take them with our compliments."
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"As you exit the plane, make sure to gather all of your belongings. Anything left behind will be distributed evenly among the flight attendants. Please do not leave children or spouses."
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And from the pilot during his welcome message: "Kulula Airlines is pleased to announce that we have some of the best flight attendants in the industry. Unfortunately, none of them are on this flight!"
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Heard on Kulula 255 just after a very hard landing in Cape Town. The flight attendant came on the intercom and said, "That was quite a bump and I know what y'all are thinking. I'm here to tell you it wasn't the airline's fault, it wasn't the pilot's fault, it wasn't the flight attendant's fault, it was the asphalt."
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Overheard on a Kulula flight into Cape Town, on a particularly windy and bumpy day. During the final approach, the Captain really had to fight it. After an extremely hard landing, the Flight Attendant said, "Ladies and Gentlemen, welcome to The Mother City. Please remain in your seats with your seat belts fastened while the Captain taxis what's left of our airplane to the gate!"
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Another flight attendant's comment on a less than perfect landing: "We ask you to please remain seated as Captain Kangaroo bounces us to the terminal."
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An airline pilot wrote that on this particular flight he had hammered his ship into the runway really hard. The airline had a policy which required the first officer to stand at the door while the passengers exited, smile, and give them a "Thanks for flying our airline. He said that, in light of his bad landing, he had a hard time looking the passengers in the eye, thinking that someone would have a smart comment.
Finally everyone had gotten off except for a little old lady walking with a cane. She said, "Sir, do you mind if I ask you a question?" "Why, no Ma'am," said the pilot. "What is it?" The little old lady said, "Did we land, or were we shot down?"
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After a real crusher of a landing in Johannesburg, the attendant came on with, "Ladies and Gentlemen, please remain in your seats until Captain Crash and the Crew have brought the aircraft to a screeching halt against the gate. And, once the tire smoke has cleared and the warning bells are silenced, we will open the door and you can pick your way through the wreckage to the terminal."
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Part of a flight attendant's arrival announcement: "We'd like to thank you folks for flying with us today. And, the next time you get the insane urge to go blasting through the skies in a pressurized metal tube, we hope you'll think of Kulula Airways."
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Heard on a Kulula flight. "Ladies and gentlemen, if you wish to smoke, the smoking section on this airplane is on the wing. If you can light 'em, you can smoke 'em."
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A plane was taking off from Durban Airport. After it reached a comfortable cruising altitude, the captain made an announcement over the intercom, "Ladies and gentlemen, this is your captain speaking. Welcome to Flight Number 293, non-stop from Durban to Cape Town. The weather ahead is good and, therefore, we should have a smooth and uneventful flight. Now sit back and relax... OH, MY GOODNESS!" Silence followed, and after a few minutes, the captain came back on the intercom and said, "Ladies and Gentlemen, I am so sorry if I scared you earlier. While I was talking to you, the flight attendant accidentally spilled a cup of hot coffee in my lap. You should see the front of my pants!"

A passenger then yelled, "That's nothing. You should see the back of mine!"
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Umang Gupta

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Work
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Some Times I study, Else I explore
Employment
  • Tata International
    Marketing Intern, 2011 - present
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Previously
Greater Noida, India - Indore, (M.P) - Neemuch
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I ll either find a way or make one :-)
Introduction
I am honest as long as it doesn't really hurt anyone including me. 
The best thing I have ever done is taken risks.When I am in upswing, it's b'coz of focused intelligent, smart work and philosophical pondering. Downswing - b'coz of sullen moods and laziness. I believe purpose of every activity is happiness.
Bragging rights
Living in Bimtech - Mind it it's not so easy :-)
Education
  • Birla Institute of Management Technology, NCR
    Marketing, 2010 - present
  • IIPS, DAVV, Indore
    BBA, 2007 - 2010
  • Carmel Convent School
    Science, 2006
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zeal