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Communications Strategy Group
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Our clients are doing great things and we have the privilege of letting the world know about it.
Our clients are doing great things and we have the privilege of letting the world know about it.

76 followers
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#Data is a key tool for consultants, and it need to become one for creative strategists. #CMOs now understand that a data-led #strategy – not just creative alone – is driving top-line growth per +Adweek.

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#Consumer Media Trend: Most adults trust traditional media #news, like TV and newspaper, more than news stories read online per a study conducted by +YouGov and published to +MarketingCharts. This comes at a time when US adults’ trust in mass media has fallen to yet another all-time low in 2016, per Gallup #research.

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The launch of a brand via #PublicRelations operates very differently than via paid #advertising – historically, the preferred method for launching brands. As advertising’s credibility continues to falter and increase in cost, +AdAge recommends taking these 6 steps for a #PR launch.


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In recent years, #ContentMarketing and #PublicRelations has relied on each other. But the number one factor affecting content marketing and public relations is trust. Successful brands and learning that it’s harder than ever to build #trust with an audience – and it takes very little to destroy it. +Forbes explains why your #PR and #marketing success depends on the trust you’ve built with your audience.


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With #customerengagement being the new paradigm, #PublicRelations   and #marketing professionals need to break outside the traditional CRM (customer relationship management) approach and focus on what is the actual value their organization can provide outside of #commerce or #marketing . +SAP shares that this shift can only be accomplished through #data and the deep understanding of your organization’s personas.

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#PublicRelations is constantly evolving. It's vital for communications professionals to stay apprised on emerging industry #trends and best practices; from the evolution of paid to an increased focus on ROI and analytics to #influencer engagement. +Forbes released their 2017 PR and Marketing trends to watch out for.

Part 1:
http://www.forbes.com/sites/johnhall/2016/08/28/pr-trends-that-will-help-you-dominate-2017-part-i/#79e6bf6a50dc

Part 2:
http://www.forbes.com/sites/johnhall/2016/09/05/pr-trends-that-will-help-you-dominate-2017-part-ii/#b46aff56b802



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Facebook is taking on ad blockers, making it harder for them to block sponsored posts and advertisements on the social network.

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#Infographic : Ever wonder what times of the day are best to post on #socialmedia ? If you are reaching your audience on Google+, stick between 9 a.m. and 11 a.m.
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