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“Mobile has moved so quickly, even more so than social, that it's almost an embarrassment for marketers not to be involved,” said Melissa Parrish, senior analyst-interactive marketing at Forrester Research.

Mobile's potential is huge. The Mobile Marketing Association, in its “2012: The Year of the Mobile Imperative” study in January estimated that there are currently 5.3 billion mobile devices in use in the world.

Mobile marketing seeks a foothold :: BtoB Magazine
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