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Andre Bourque (SocialMktgFella)
Works at Technorati
Attended University of La Verne
Lives in San Francisco, CA
1,587 followers|432,232 views


Consumers and Journalists Are Rattled Lately there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage consumers with branded content instead of in-your-face banner ads, they’ve learned that promoting that ...
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In 2016, out of all the social media platforms, Snapchat is the one to watch. With over one hundred million daily users, Snapchat allows you to have a distinct and unique voice in a competitive market. Now rivalling Facebook, the instant video messaging site has revolutionised how marketers do business. By using Snapchat, you can bring your customers behind-the-scenes of your business and give them a rare insight into your day to day life. Snapch...
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Before there was Choxi, Groupon, or Living Social, there was one industry disruptor: Woot. Woot's daily deal launched in 2004 (Amazon bought the company for $110 million in 2010). Today, daily deals and flash sales are the norm, with myriad ecommerce sites using daily deals and flash sales as a means to spur buyer behavior, The statistics: There are over 500 daily deal sites in America. 56% of businesses have higher click-to-open rates from flash...
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Originally Published to Entrepreneur While the tech industry soldiers on mightily in search of disruptive, game-changing, TED-worthy apps, SaaS platforms, and amplified monetization plays, a few brave souls have taken the proverbial off-ramp in search of the next big thing. Experts estimate that the highly fragmented $2.3 billion US legal cannabis industry will increase to$10.2 billion by 2018. Tom Bollich, the artificial intelligence-savvy robot...
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Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of industry leading products. If you don’t have a clear differentiation strategy, you are likely to fall ba...
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How to improve your business media presence, and the benefits of media richness.
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How to improve your business media presence, and the benefits of media richness.
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For the most part, the IoT (Internet of things) is awesome. It’s responsible for Google Glass, Fitbit, and a number of soon-to-be-developed smart items for your home and work life. Unfortunately, not all is rainbows and talking toasters in the world of IoT, as internet-connected devices are potential targets for hackers and other security threats. There’s no stopping the IoT, and let’s face it: why would we want to stop it, so it’s important to r...
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By Ryan Buckley The intersection of content marketing and social media is clear at every corner of the internet — from Facebook ads to Pinterest deals to LinkedIn articles. Content marketing is an essential component to every brand's strategy, while social media channels provide the outlets to amplify a brand's message. When used correctly, social media can inform and guide your content marketing strategy. Essentially, you want to treat each plat...
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Google Duo
By Kayla Matthews A few weeks ago, Google released Duo as part of the company’s launch of two new messaging apps, along with the messaging-heavy Allo app. Duo is the one-on-one video-calling option centered on three things: simplicity, reliability and privacy. Expanded Accessibility With Duo There are two things that make the Duo a standout chat platform. First, it has dual compatibility on both Android and iOS devices, something that Apple’s Fac...
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Ransomware is the biggest threat to email security in healthcare, with 88% of all ransomware attacks targeting providers according to the Solutionary Security Engineering Research Team (SERT) Quarterly Threat Report for Q2 2016. But what is ransomware? Ransomware is malicious software that essentia
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"In everything technique is everything." - Andre Bourque
Andre is a Social Media Marketing and Inbound Marketing Specialist. He is a frequent blogger on social media marketing trends, technologies and events in the San Francisco Bay Area


Let's do something gr8 w/ your company | SF Inbound Marketing Expert | Aikido gives me peace / yoga gives me flexibility / faith gives me hope

Bragging rights
  • University of La Verne
    MBA - IT Marketing, 1999
  • Humboldt State University
    BA - Economics, 1994
Basic Information
Other names
Managing Editor,
  • Technorati
    Managing Editor, present
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
San Francisco, CA
Portland, OR - Manchester, NH - Washington, DC - Arcata, CA - Irvine, CA
Andre Bourque (SocialMktgFella)'s +1's are the things they like, agree with, or want to recommend.
Backup of Retirement Income

Ten Ways to Have More Retirement Income, pay less tax, get more social security and have your best retirement possible

10 Leading Social Media Influencers on Twitter |

While it’s hard to know which social media influencers to follow on Twitter, here’s a quick list of 10 leading social media influencers on T

Apartment Efficiency and Energy Waste | The Energy Collective

Apartment buildings waste 33% of energy they use with the most being heating and cooling, and 30% being lost through your roof. What are way

15 Must-Have Facebook Apps

Facebook has been a critical part of our lives, helping us interact with family members, reconnect with friends from our youth, and reach cu

Social Good: Positivity at Your Fingertips with Pozify's New Community

With the number of tragedies and scandals that make daily headlines, it can be easy for people to think that there is nothing but bad news o

10 Reasons Why You Should Switch to COLD Showers - Spirit Spa - Spirit U...

by Spirit RMT Jillian Mihichuk ;What if I said I had an easy, cost efficient, natural way to lose weight, sleep better, boost your immunity

How Apps and Social Media Are Ushering in a Connected Wedding Industry

The wedding industry has been rooted in tradition for centuries. Wedding traditions, like the wearing of the bridal veil, have been in exist - Aplicaciones de Android en Google Play

¡Juega en línea con jugadores de todo el mundo y trata de convertirte en el punto más grande de todos! Controla tu punto diminuto y cómete a

Machine Learning Making Social Media Data Decipherable Without a PhD

While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limite

Big Data: Where Did All The Water Go? | SmartData Collective

Due to poor planning and the caving in by politicians to special interest pressure, the state of California failed to build the infrastructu

Three Tips on Managing User-Generated Content

If I see another handshake image on a website, I think I'll vomit. In the world of Instagram, Facebook and Snapchat, anyone with an internet

Keep It Real and Other Proven Ways to Market to Millennials

Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than

Is SocialDraft Setting the New Standard in Social Media Management?

Joint product review with Normand Bourque My colleague and I were on the hunt for a new social media management tool. Like many, we’ve been

Final thoughts on Ferguson

Op/ed on the fall-out in Ferguson.

New Manager Mistakes -- And How To Avoid Them

You’re a newly-appointed manager, ready to give your team encouragement and lead your organization in a positive, progressive direction. Alt