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Ernie Schenck
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Freelance Creative Director, Author and Advertising Columnust for Communication Arts.
Freelance Creative Director, Author and Advertising Columnust for Communication Arts.

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Lady Gaga, The Glass Bottle and The Secret To Cracking The Global Creative Code http://www.commarts.com/columns/lady-gaga-glass-bottle-secret-cracking-glo
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Recently, friend and colleague, David Wecal, wondered if, with all the creative talent lurking around Google+, Facebook and Twitter, there might be a chance to team up on a campaign to end gun violence. It was a good idea. But of course, as is true with so many good ideas, this one didn't get very far. And that's too bad. Because David was right to suggest it. It seems like an impossible task. It does. But then, nobody thought it was possible to put a dent in big tobacco, until an agency in Boston and another in Miami teamed up on Truth. I'd like to put David's suggestion back on the table for consideration. We do have some extraordinary talent here. But putting a consortium like this is never easy. Nor is it easy to raise funds, attract sponsorships or cobble together strategic alliances. Anyway. Just putting it out there one more time.

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Congratulations to Cramer-Krasselt Chicago on retaining Porsche after a six month review. Feel so fortunate that Paul Asao and I had an opportunity to participate. Good one, guys.

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In 1995, a gay couple kissing on the cheek was too much for society. "Men and Women Shouldn’t Live Together", never aired. Guinness feared a negative reaction after British tabloids described it as controversial and wrong. Later that year, the company even denied producing the spot. Seventeen years later, the ad went viral and became a YouTube sensation. http://www.youtube.com/watch feature=player_embedded&v=hieKgQNQpMA

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Terrific advice on starting an agency from Paul Venables.  My favorite nugget of wisdom?  Don't start fat.  Don't get fat. http://adage.com/article/guest-columnists/start-agency-tips/241123/

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Could you leave the internet for one year?  
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