Recently, friend and colleague, David Wecal, wondered if, with all the creative talent lurking around Google+, Facebook and Twitter, there might be a chance to team up on a campaign to end gun violence. It was a good idea. But of course, as is true with so many good ideas, this one didn't get very far. And that's too bad. Because David was right to suggest it. It seems like an impossible task. It does. But then, nobody thought it was possible to put a dent in big tobacco, until an agency in Boston and another in Miami teamed up on Truth. I'd like to put David's suggestion back on the table for consideration. We do have some extraordinary talent here. But putting a consortium like this is never easy. Nor is it easy to raise funds, attract sponsorships or cobble together strategic alliances. Anyway. Just putting it out there one more time.