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Ernie Schenck
Works at Ernie Schenck Creative
Attended University of Rhode Island
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Ernie Schenck

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Lady Gaga, The Glass Bottle and The Secret To Cracking The Global Creative Code http://www.commarts.com/columns/lady-gaga-glass-bottle-secret-cracking-glo
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Ernie Schenck

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Every once in a while, a commercial comes along that just polarizes the hell out of people. This time, it's Cadillac in what is shaping up as a pretty controversial spot for the brand's new all-electric ELR. In this corner, we have the offended and the outraged who complain that the spot's digs at other countries' more, ahem, leisurely lifestyles are misguided and unfair. And in this corner over here, we have the damn-straight-there's-a-difference-between-us-and-the-rest-of-the-world. I'm with the latter. Like a lot of people, I'm pretty sick and tired of all the aw shucks we're just ordinary folks backlash against American exceptionalism. Love the writing. Bold and unapologetic and it slaps you right across the face. Kudos to the creative team and to Cadillac. It's about time a car company actually said something.
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Cadillac is saying they are, which is precisely why they made this commercial. Do you seriously think this ad wasn't designed to have the viewer associate Cadillac with American exceptionalism? Of course they did, and the only people eating it up are typical Cadillac enthusiasts, otherwise known as elderly people.
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Terrific advice on starting an agency from Paul Venables.  My favorite nugget of wisdom?  Don't start fat.  Don't get fat. http://adage.com/article/guest-columnists/start-agency-tips/241123/
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Could you leave the internet for one year?  
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I couldn't leave it for 2 seconds. Just the space between these sentences I just typed was agony.
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Pre-Soviet Russian advertising was pretty spectacular. 
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Recently, friend and colleague, David Wecal, wondered if, with all the creative talent lurking around Google+, Facebook and Twitter, there might be a chance to team up on a campaign to end gun violence. It was a good idea. But of course, as is true with so many good ideas, this one didn't get very far. And that's too bad. Because David was right to suggest it. It seems like an impossible task. It does. But then, nobody thought it was possible to put a dent in big tobacco, until an agency in Boston and another in Miami teamed up on Truth. I'd like to put David's suggestion back on the table for consideration. We do have some extraordinary talent here. But putting a consortium like this is never easy. Nor is it easy to raise funds, attract sponsorships or cobble together strategic alliances. Anyway. Just putting it out there one more time.
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Congratulations to Cramer-Krasselt Chicago on retaining Porsche after a six month review. Feel so fortunate that Paul Asao and I had an opportunity to participate. Good one, guys.
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In 1995, a gay couple kissing on the cheek was too much for society. "Men and Women Shouldn’t Live Together", never aired. Guinness feared a negative reaction after British tabloids described it as controversial and wrong. Later that year, the company even denied producing the spot. Seventeen years later, the ad went viral and became a YouTube sensation. http://www.youtube.com/watch feature=player_embedded&v=hieKgQNQpMA
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New York Magazine's Hurricane Sandy cover, dated Nov. 12, 2012, has just been named the Cover of the Year by the American Society of Magazine Editors.
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In his circles
199 people
Have him in circles
210 people
Patrick Coyne's profile photo
Tim Hanrahan's profile photo
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Advertising Creative Director and Writer/ Branded Content Strategist/ Contributing Editor and Advertising Columnist for Communication Arts.
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  • Ernie Schenck Creative
    Freelance Creative Diirector and Writer, present
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Freelance Creative Director, Author and Advertising Columnust for Communication Arts.
Introduction
I'm as advertising creative director.  Been in and out of agencies.  Mostly, I've been a free agent.  Probably because to me it's synonymous with free thinker.  Love advertising.  Love technology.  Love the new creative landscape. 
Bragging rights
Started college wanting to be an oceanographer. Found advertising. No lie. Live in Jamestown, Rhode Island, aka paradise. Two kids. One in PR. Another starting NYU Tisch in the Fall.
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  • University of Rhode Island
    English
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