Every once in a while, a commercial comes along that just polarizes the hell out of people. This time, it's Cadillac in what is shaping up as a pretty controversial spot for the brand's new all-electric ELR. In this corner, we have the offended and the outraged who complain that the spot's digs at other countries' more, ahem, leisurely lifestyles are misguided and unfair. And in this corner over here, we have the damn-straight-there's-a-difference-between-us-and-the-rest-of-the-world. I'm with the latter. Like a lot of people, I'm pretty sick and tired of all the aw shucks we're just ordinary folks backlash against American exceptionalism. Love the writing. Bold and unapologetic and it slaps you right across the face. Kudos to the creative team and to Cadillac. It's about time a car company actually said something.
Cadillac is saying they are, which is precisely why they made this commercial. Do you seriously think this ad wasn't designed to have the viewer associate Cadillac with American exceptionalism? Of course they did, and the only people eating it up are typical Cadillac enthusiasts, otherwise known as elderly people.
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