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Daina Middleton
Works at Performics
Attended Oregon State University
Lives in Alta, Wyoming
276 followers|4,080 views
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Daina Middleton

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Lovely n beautiful pic
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Daina Middleton

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I first met Robin when I was working at HP in 2006 and we have remained friends over the years.  She was the first face of Google to me -- honest, kind, hard working, dedicated.  She was always there for me in both professional and personal capacities.  I am so sad that her girls will not grow up with her steady hand and contagious laughter. I will miss the warmth of her voice and her beautiful smile. The world is less bright without her. 
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Have her in circles
276 people
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Daina Middleton

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People
Have her in circles
276 people
Adrian Cutler's profile photo
Kaley Decker's profile photo
Work
Occupation
Global CEO
Employment
  • Performics
    Global CEO, present
  • Hewlett-Packard Company
  • Idaho State Bar and Law Foundation
  • Boise Area Chamber of Commerce
  • Qwest Communications
  • Moxie Interactive
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Alta, Wyoming
Previously
Sweet, Idaho - Lakeview, Oregon - Boise, Idaho - Corvallis, Oregon - Paso Robles, California - Chicago, Illinois - Lakeview, Oregon
Links
Story
Introduction

Daina Middleton is the CEO of Performics.  Performics is a lead performance marketing agency with more than a decade of experience connecting brands and participants in the digital marketplace. 

Prior to joining Performics, Daina was the senior vice president of Sunao, at Moxie Interactive, a division of Zenith Media Services.   Sunao, a Japanese word for the “untrapped mind” is a division comprised of participant insight, emerging trends, analytics, and market innovation. 

Daina was the global director of advertising and interactive marketing for Hewlett-Packard’s $28 billion Imaging and Printing Group before leaving the company for Moxie in 2008. Her team’s mission at HP was to provide leadership, drive integration, and establish standards globally in both traditional advertising and Interactive marketing, including SEM & SEO, social media, video, website development, and cross-media effectiveness and measurement.  Daina spent 16 years at HP in key marketing communications positions across most core segments in the company’s businesses. 

A pioneer in the digital marketing space, she worked on a number of digital projects for HP as early as 1994.  She is well known for thought leadership in the social marketing space in particular – developing a new lexicon including “participant marketing” and has developed several ground-breaking intelligence tools for effective brand conversations.  Daina sits on the Standards Board for the Social Media Advertising Consortium (SMAC), and the OVAB (Out-of-Home Video Advertising Bureau) board of directors.  What keeps her motivated at work is the exciting transformation happening where participants can activate brand conversations and integrate marketing. 

Daina lives on a ranch with her family near Boise, Idaho, and lives during the week in Chicago.  She has three children, ages 18 to 24, and raises Andalusian and Lusitano horses.

 

Education
  • Oregon State University
  • Lakeview High School
Basic Information
Gender
Female
Other names
Daina Wyatt
The process was easy and painless. Car shopping should be fun and shouldn't take 4 days from start to finish. This was one of the best experiences we have ever had purchasing a vehicle.
Quality: ExcellentAppeal: Very goodService: Excellent
Public - a year ago
reviewed a year ago
1 review
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