Five reasons analytics in your company stinks....
1. Your leadership lacks imagination as to what's possible with Digital Marketing.
2. You don't have a Digital Marketing & Measurement Model.
3. A distinct lack of web savvy in the people running Digital (marketing & analytics) in your company.
5. Your / their / our failure to prioritize.
What else would you add in the topmost
reasons your company is not data driven?
Helpful links: #1: http://zqi.me/dmfaith