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iBoss Advertising
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At this point in time, plenty of brands have seen the light when it comes to people-based marketing. There are many reasons why two-thirds of CMOs at leading U.S. companies report that they’ve already adopted a people-based approach.

Read More: https://www.martechadvisor.com/articles/identity/the-unexpected-benefit-of-peoplebased-marketing/
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You don’t have to dig deep to understand why video advertising is becoming the dominant force in the digital marketing universe.

Attention spans are dwindling to a point where people are spurning large volumes of text online, and consumers stare at small portable screens directly in front of their faces for hours throughout an average day.

Read More: https://www.searchenginejournal.com/digital-video-advertising-domination/256031/
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Frequency’s contribution to ad success has been passed down from generation to generation of radio salespeople, similar to the way folklore is passed down, which is often without a lot of introspection.

Read More: https://radioink.com/2018/06/24/the-power-of-frequency-in-advertising/
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When the United States men’s soccer team failed to qualify for World Cup 2018, some outside in the sports media world predicted a rough summer for Fox Sports, which paid $400 million for the broadcast rights to this year’s event.

Read More: https://www.forbes.com/sites/tonifitzgerald/2018/06/18/how-the-absence-of-the-u-s-impacts-world-cup-ratings-and-advertising/#50871c543798
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#marketing #advertising #boss #bossup #bosslife
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The disruption of the cumbersome supply chain industry by platforms such as Waltonchain, VeChain, and Ambrosus is evidence of the potential blockchain may have on centralized systems. However, the next industry to be revolutionized after the decentralization of the supply chain ecosystem may an unexpected one.

Read More: https://cryptoslate.com/how-blockchain-technology-is-transforming-digital-advertising/
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#marketing #entrepreneur #entrepreneurs #internetmarketing #ibossadv
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According to Elon Musk, artificial intelligence (AI) is “our biggest existential threat.” Whether that is fact-based or hyperbole is determined by the reader’s perception of Musk as either the real-life Iron Man or a classic hype marketer. Whether Elon is trying to wake humanity before it’s too late or simply sell tickets on a Mars-bound Tesla is beside the point. The focus here should be that Elon Musk has discovered and successfully exploited the intersection of AI and advertising and so can you.

Read More: https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2018/06/19/a-crossroads-artificial-intelligence-and-advertising/#360f8eb560b3
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Digital marketing is something that is essential in any business these days, particularly in a world where millennials have lots of purchasing power. If it’s not something that you have incorporated in your overall business strategy as yet – you run the risk of being left behind. We have put together six benefits of digital marketing to give you an idea as to how important it is to implement this as part of your business. If you are looking to skill up on this – there are also some great full and part-time digital marketing courses at Red Academy that you may want to look at.

Read More: http://www.businesscomputingworld.co.uk/6-benefits-of-digital-marketing/
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6 Benefits Of Digital Marketing | BCW
6 Benefits Of Digital Marketing | BCW
businesscomputingworld.co.uk
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You can’t open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They’re not wrong, of course. Digital opens the door to greater scale, more accurate targeting and massive audiences at comparatively affordable prices. What these thought leaders often overlook is the ways in which digital also creates new problems for marketers. Compared to traditional media, digital marketing is always starting below zero.

Read More: https://www.adweek.com/digital/how-your-brand-can-build-a-foundation-upon-emerging-tech/
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Every client is different. While some request incredibly granular search ads, others leave it up to their agency’s discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC) ad campaigns: utter failure.

Read More: https://www.forbes.com/sites/forbesagencycouncil/2018/06/11/six-tips-for-effective-ppc-advertising/#607bc9195c27
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Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their business model is "too different" or "too unique" for internet marketing. In the following article, I will explain the top five reasons that digital marketing strategies fail and offer some suggestions as to how your company can avoid them.

Read More: https://www.forbes.com/sites/theyec/2018/05/25/top-5-reasons-why-digital-marketing-isnt-working-for-you-and-how-to-fix-them/#717e7d5512ad
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