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FT Web Marketing
web marketing, internet marketing, digital marketing, mobile marketing, Search Engine Marketing, PPC, Google Adwords, Google Analytics, Social Media Marketing, Remarketing
web marketing, internet marketing, digital marketing, mobile marketing, Search Engine Marketing, PPC, Google Adwords, Google Analytics, Social Media Marketing, Remarketing


The Rise in Content Marketing

A 2014 Study by the Content Marketing Institute (CMI) reflects that 76% of UK marketers are producing more content than they did a year ago, while 56% plan to increase their content marketing budget over the next 12 months. The study (Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends) outlines the importance of content marketing in a web marketing strategy, while the five most frequently used tactics (in order of popularity) are social media content, blogs, articles on your website, E-newsletters and case studies. Each of these types of content will have its own purposes, but the study states that the top two organisational goals for content marketing in the UK are raising brand awareness and improving audience engagement. Social media marketing can be used to help a business appear accessible and approachable. This is because individuals across the globe can see their content, comment on it, raise questions and share it. Loyalty can also be built up over time from regular engaging content on social media channels such as Twitter, LinkedIn, Facebook and YouTube, while different channels can also help your business stay at the top of a prospective customers’ mind for future purchases.

Clear goals are important in a content marketing strategy, and with a plan you can identify what you want to achieve; perhaps a significant increase in ‘fans’ or ‘followers’, more enquiries, more orders placed for a particular product or an increase in website visitors. To ensure a social media strategy is effective it’s important to maintain regular activity, and that’s why it should be seen as a commitment, rather than a short-term marketing tactic.

Blogs also require regular activity, and lack of fresh content can mean that visitors are unlikely to keep returning. E-newsletters and other forms of email marketing campaigns should ideally have a different level of occurrence. Too many emails to an individual throughout a day can be considered too much, and it’s important to agree early on how frequent you want to be before you start an email campaign.

Content marketing can see your visitors move through your various forms of content, and they may see a post on Twitter with a link to a news item on your website, where they then find an icon to your blog. This illustrates the importance of producing well-balanced content, making sure every channel’s content is tailored for a specific audience. Without tailored content, one prospective customer may find identical news items or articles, rather finding further engaging content that makes them eager to explore your channels further.

The amount of content being produced by businesses continues to increase and that’s because it’s valuable to businesses and their customers, however, to be effective it has to be planned in advance and published on a regular basis, while taking your customers’ specific requirements into consideration.

Source: Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends: Content Marketing Institute/DMA UK
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Foursquare for Locally Targeted Ads
To help local businesses reach the millions of people using their social networking website to decide where to go next, Foursquare have launched their own pay per click (PPC) style advertising platform called Foursquare Ads. 
Foursquare Ads aims to help local businesses increase return on investment (ROI) by showing adverts nearby, to individuals who are specifically searching for a product or service related to their business, or to an individual who has already visited similar places. 
Foursquare only charges businesses for advertisement each time an individual acts on your ad – either by tapping to see your business details, or by checking in at your business. An estimated 40 million people use Foursquare to decide where to visit next, so potentially advertisements are targeted to individuals who are ready to spend. 
To make sure people don’t walk past your store without visiting, Foursquare advertisements can be built to include a photograph of the businesses space, a ‘special’ banner to stand out from the rest, and a customer tip. 
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Local SEO for Northampton, Bedford & Milton Keynes
You may be aware of some of our great Search Engine Optimisation success stories, particularly for some of our bigger clients. The reason we get such success is primarily because of our better understanding of Google’s search results algorithm than most other SEO practitioners. This allows us to achieve some phenominal results in some of the internet’s most competitive markets, but it also works extremely well for local markets. If you have a small business trading in one to three counties, our local SEO can get you some amazing results, and keep them that way, and at less cost than you may expect.
A case in point is our client Avant Garde Roofing, a small professional flat roofing business operating in Northampton, Milton Keynes and Bedford and their respective counties. We started their SEO work in June 2011, and now at the end of November 2011, we are working on 325 search phrases. So far we have achieved 80 No.1 positions for them, 150+ top 5 rankings and nearly 200 top 10. Their traffic has increased by more than 100% and it is growing, and so are their enquiry rates.
The difference between Freetimers and most SEO practioners is stark. We continuously grow the number of search phrases our clients rank for, whereas most of our competitors will only work on 1-20 phrases. If you look at some of the packages offered locally, you will find numerous examples of this. By contrast, we want our clients to rank in the top positions on Google for every relevant search that we and the client can think of, starting with those which have the highest search volumes and the greatest prospect for delivering business to our client’s door. This approach means our clients eventually dominate the search engines, puting them literally in an unassailable position.
And this also means business growth, and lots of it. One of our clients has achieved a 7,500% visitor growth rate in 5 years, and changed from being a local retailer to No.1 in the UK in their market. Another has achieved a 5,898% increase in 16 months. We know these figures seem unbelievable, but they are real figures.
If this is the kind of growth your business is looking for, contact us straightaway.
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Freetimers Web Marketing Celebrates 15th Anniversary in 2012 !
We started trading in 1997, making us one of the most experienced web marketing and search engine optimisation companies in the UK.  Amongst out web marketing team, we have some 30+ years of combined experience!
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