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Duane Bonifer
Works at Lindsey Wilson College
Attended Bellarmine University
Lived in Louisville, Ky.
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Duane Bonifer

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Duane Bonifer

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Good advice for college presidents about how to use social media. It's interesting that so many college presidents still do not use social media. It's kind of ironic when you consider that many colleges' marketing materials include a welcome page from the president (both in their admissions materials and on their websites). It seems like it's not a question of whether a college president should use social media to connect to a school's publics but rather which social media platforms s/he should employ.
A new book shows how leaders using Twitter and Facebook can bring attention to their institutions—for better or worse.
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Kevin: Thanks. Great idea. Enjoy the podcast!
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Duane Bonifer

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While this might seem at first glance like a debate over semantics or something for parlor discussion, this post raises some good points for students -- and maybe people starting a company -- about the role public relations should play in an organization. 
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Duane Bonifer

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This excellent post by +Neil Middleton about the careless DirectTV commercial that lampooned the U.S. Appalachian people made me wonder if PR was pulled into this during the planning. Surely a PR person would have raised all sorts of red flags about this utterly stupid commercial.   
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Duane Bonifer

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Elmore Leonard's 10 Rules of Writing good advice for those of us who work in PR/marketing/communication:
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One of my very favorite writers. I was deeply saddened by his passing, especially knowing he was in the middle of writing his newest novel. His 10 rules come from a book of the same name:

http://www.amazon.com/Elmore-Leonards-10-Rules-Writing/dp/0061451460/ref=sr_1_21?s=books&ie=UTF8&qid=1377220072&sr=1-21&keywords=elmore+leonard
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Duane Bonifer

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Another story to remind of us of the dark side of social media. Also some good comments about how adults need to be good social media models to young people. Good opportunity for brands' spokespeople, CEOs and other public figures to be leaders in this field. Maybe companies could work with school districts to teach students how to use social media? Sort of the way business leaders were involved in Junior Achievement in the 1970's and '80s. 
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Duane Bonifer

Discussion  - 
 
Another story to remind of us of the dark side of social media. Also some good comments about how adults need to be good social media models to young people. Good opportunity for brands' spokespeople, CEOs and other public figures to be leaders in this field. Maybe companies could work with school districts to teach students how to use social media? Sort of the way business leaders were involved in Junior Achievement in the 1970's and '80s. 
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Duane Bonifer

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While this might seem at first glance like a debate over semantics or something for parlor discussion, this post raises some good points for students -- and maybe people starting a company -- about the role public relations should play in an organization. 
1
Add a comment...

Duane Bonifer

Discussion  - 
 
This excellent post about the careless DirectTV commercial that lampooned the U.S. Appalachian people made me wonder if PR was pulled into this during the planning. Surely a PR person would have raised all sorts of red flags about this utterly stupid commercial.
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Duane Bonifer

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How about this as the PR person's theme song? Dave Frishberg's "I Want to Be A Sideman," performed by Count Baise & Rosemary Clooney: Count Basie Orchestra, Rosemary Clooney "I Want to Be A Sideman"
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Duane Bonifer

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Elmore Leonard's 10 Rules of Writing good advice for those of us who work in PR/marketing/communication:
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People
Have him in circles
251 people
David Allen's profile photo
Julian Harris Gibson's profile photo
David Meyers's profile photo
David Edwin Meyers's profile photo
Brandon Robinson's profile photo
Mordecai Holtz's profile photo
Gary Van Zyl's profile photo
Houston Barnes's profile photo
Rob Womack's profile photo
Work
Occupation
Director of Public Relations, Lindsey Wilson College, Columbia, Ky.
Employment
  • Lindsey Wilson College
    Director of Public Relations, 1995 - present
  • Journal and Courier (Lafayette, Ind.)
    News Desk, 1993 - 1995
  • Trinity High School
    Alumni Relations, 1992 - 1993
  • Lindsey Wilson College, Columbia, Ky.
    Public Relations, Manager, 1991 - 1992
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Louisville, Ky. - Owensboro, Ky. - Lafayette, Ind. - Columbia, Ky. - Greensburg, Ky. - Lexington, Ky.
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Introduction
Lifelong Cincinnati Reds fan and work in higher education communications. A nearly lifelong Kentucky native, I enjoy discovering new parts of the commonwealth and beyond. I tweet at @DuaneBonifer
Bragging rights
Former editor in chief of the Kentucky Kernel. Surviving 154 issues is something to brag about.
Education
  • Bellarmine University
    Communication Graduate Program, 2008 - 2012
  • University of Kentucky
    Journalism and Political Science, 1986 - 1991
Basic Information
Gender
Male