Good advice for college presidents about how to use social media. It's interesting that so many college presidents still do not use social media. It's kind of ironic when you consider that many colleges' marketing materials include a welcome page from the president (both in their admissions materials and on their websites). It seems like it's not a question of whether a college president should use social media to connect to a school's publics but rather which social media platforms s/he should employ.
A new book shows how leaders using Twitter and Facebook can bring attention to their institutions—for better or worse.
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