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Duane Bonifer
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Interesting new major in content marketing. See some benefits, but wonder if it's one of those programs higher education announces to create a marketing buzz? At the risk of stating the obvious, it seems that the content of the major's courses is what will matter most. http://brandtales.com.au/journalism-skills-at-the-core-of-world-first-content-marketing-degree?utm_content=buffer99e5e&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

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Good stuff.
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Why don't I post more on Google+?
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Good advice for college presidents about how to use social media. It's interesting that so many college presidents still do not use social media. It's kind of ironic when you consider that many colleges' marketing materials include a welcome page from the president (both in their admissions materials and on their websites). It seems like it's not a question of whether a college president should use social media to connect to a school's publics but rather which social media platforms s/he should employ.

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Another story to remind of us of the dark side of social media. Also some good comments about how adults need to be good social media models to young people. Good opportunity for brands' spokespeople, CEOs and other public figures to be leaders in this field. Maybe companies could work with school districts to teach students how to use social media? Sort of the way business leaders were involved in Junior Achievement in the 1970's and '80s. 

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Another story to remind of us of the dark side of social media. Also some good comments about how adults need to be good social media models to young people. Good opportunity for brands' spokespeople, CEOs and other public figures to be leaders in this field. Maybe companies could work with school districts to teach students how to use social media? Sort of the way business leaders were involved in Junior Achievement in the 1970's and '80s. 

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While this might seem at first glance like a debate over semantics or something for parlor discussion, this post raises some good points for students -- and maybe people starting a company -- about the role public relations should play in an organization. 

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While this might seem at first glance like a debate over semantics or something for parlor discussion, this post raises some good points for students -- and maybe people starting a company -- about the role public relations should play in an organization. 
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