"Someone recently said that credit was the life blood of the economy.
This happens to be a lie. Hard work, production, and the creation of
products that are needed and wanted by others—these are the true life
blood of an economy." B.W.
Bruce Wiseman is a financial
adviser, market research executive, author and creator of the Tom
McKenna series of detective novels.
He has been a senior credit
officer with banks in the San Francisco Bay Area and Beverly Hills,
California. He is the co-founder of a company that oversees the business
and financial affairs of some of the biggest names in Hollywood.
He writes and speaks on matters of international finance and banking
with particular attention to the oppressive activities of the
International Monetary Fund and the World Bank.
Bruce has also
been an advisor and consultant to countless corporate executives and
government leaders on the subject of market research, branding and
He writes a market research newsletter, Response,
hailed as “brilliant” by Al Ries, the Godfather of positioning, and has
written on the subject of market research and positioning for such
publications as Government Technology and Hotel and Motel Management.
He is also a published fiction author under the pen name, John Truman Wolfe (www.johntrumanwolfe.com
. Bruce holds a Masters Degree with Honors from the California State
University at San Jose and is the former Chairman of the Department of
History at John F. Kennedy.