- Thermo Fisher ScientificMarketing/Communications Manager, 2011 - present
- Thermo Fisher ScientificContent Architect, 2009 - 2011
- IABC IndianapolisPresident, 2010 - 2011
- IABC IndianapolisVP Communications, 2009 - 2010
- Thermo Fisher ScientificMarketing Specialist, 2007 - 2009
- Fathers and Families Center (Affiliated with Wishard Health Services)Marketing Specialist, 2004 - 2007
- Fathers and Families CenterMarketing Assistant, 2003 - 2004
- Goodwill Industries of Central IndianaMarketing Intern, 2003 - 2003
I am a proven marketer and communicator with more than 9 years of marcom experience. My specialty and passion is in social media and online marketing.
I am proficient social media execution, analysis and monitoring, SEO, content creation, e-mail campaigns, HTML and measuring web analytics. I simply have a knack for understanding and analyzing the online world.
I identify myself as a social media and online marketing enthusiast, as noone can truly be an expert in such an evolving and changing technology. I have created several social media and online marketing footprints for organizations, and emphasize the need to NEVER be stagnant. An organization that truly wants to be a player in social media and online marketing must always be aware of new technological advancements, and test them out if that's where there customers are.
I am very forward thinking when it comes to online marketing strategy. The most crucial step to my online strategy is monitoring the online space so companies know what consumers are saying about them. By using Google Alerts, RSS feeds, Twilert.com, search engines and social bookmarking sites, I have been able to monitor my personal brand and the brand's of other companies to see exactly what the online world is saying about those products and services.
In addition to online marketing, I have a true passion for helping sales teams to reach their goals via lead generation and customer engagement. I do this by using a variety of marketing channels, including, web, social media, e-newsletters, ads, surveys, and promotional and collateral materials.
Aaron currently serves as the Marketing Manager at Thermo Fisher Scientific in Minneapolis, Minn. Before moving to Minneapolis, Aaron served as the President of the Indianapolis Chapter of the International Association of Business Communicators (IABC).
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