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Aaron Craig
Works at Thermo Fisher Scientific
Attended IUPUI
408 followers|2,576 views
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Aaron Craig

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Do you know about contaminants that get in your food?
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Aaron Craig

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Aaron Craig

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Who doesn't need that?
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Work
Occupation
Marketing/Communications
Employment
  • Thermo Fisher Scientific
    Marketing/Communications Manager, 2011 - present
  • Thermo Fisher Scientific
    Content Architect, 2009 - 2011
  • IABC Indianapolis
    President, 2010 - 2011
  • IABC Indianapolis
    VP Communications, 2009 - 2010
  • Thermo Fisher Scientific
    Marketing Specialist, 2007 - 2009
  • Fathers and Families Center (Affiliated with Wishard Health Services)
    Marketing Specialist, 2004 - 2007
  • Fathers and Families Center
    Marketing Assistant, 2003 - 2004
  • Goodwill Industries of Central Indiana
    Marketing Intern, 2003 - 2003
Basic Information
Gender
Male
Other names
the Aaron Craig
Story
Tagline
Marketing Communications Manager; Social Media Enthusiast, QR Code Lover; Tech Geek
Introduction

I am a proven marketer and communicator with more than 9 years of marcom experience. My specialty and passion is in social media and online marketing.

I am proficient social media execution, analysis and monitoring, SEO, content creation, e-mail campaigns, HTML and measuring web analytics. I simply have a knack for understanding and analyzing the online world.

I identify myself as a social media and online marketing enthusiast, as noone can truly be an expert in such an evolving and changing technology. I have created several social media and online marketing footprints for organizations, and emphasize the need to NEVER be stagnant. An organization that truly wants to be a player in social media and online marketing must always be aware of new technological advancements, and test them out if that's where there customers are. 

I am very forward thinking when it comes to online marketing strategy. The most crucial step to my online strategy is monitoring the online space so companies know what consumers are saying about them. By using Google Alerts, RSS feeds, Twilert.com, search engines and social bookmarking sites, I have been able to monitor my personal brand and the brand's of other companies to see exactly what the online world is saying about those products and services.

In addition to online marketing, I have a true passion for helping sales teams to reach their goals via lead generation and customer engagement. I do this by using a variety of marketing channels, including, web, social media, e-newsletters, ads, surveys, and promotional and collateral materials.

Aaron currently serves as the Marketing Manager at Thermo Fisher Scientific in Minneapolis, Minn. Before moving to Minneapolis, Aaron served as the President of the Indianapolis Chapter of the International Association of Business Communicators (IABC).

Bragging rights
Won the best Feature Writer award from the Society of Professional Journalists (SPJ) in 2003
Education
  • IUPUI
    Journalism
Aaron Craig's +1's are the things they like, agree with, or want to recommend.
TweetDeck - Chrome Web Store
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An error occurred while processing your request. Please try again in a few minutes. Please sign in again to continue. Installing... Processi

Start Google Plus
startgoogleplus.com

Get started with Google Plus - import your Facebook photos and download a browser extension.

The Google+ Project
www.google.com

The Google+ project makes sharing online more like sharing in real life. Take the interactive tour for a quick look at five of the first key

LucidChart - Collaborative Diagramming - Chrome Web Store
chrome.google.com

The easiest way to draw flowcharts, mockups, UML, mind maps and more. Work together in real time with your team and clients.

AddThis - Share & Bookmark (new) - Chrome Web Store
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Share to Facebook, Twitter and over 300 other services with the most popular sharing tool in the world.

Drunk Man
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Drunk Man Game David is a drunkie. On his wife's birthday,he got drunk again.His wife got mad at him! She told him to buy a very nice gift f

Author at Alltop, Guy Kawasaki has Clout on Google+
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Guy Kawasaki has a PlusClout of 95. Add him and others to your Google+ circle.

Dumb Marketers Could Be the Demise of QR Codes « the Aaron Craig
theaaroncraig.com

Dumb Marketers Could Be the Demise of QR Codes. Posted by the Aaron Craig on July 15, 2011 · Leave a Comment. Anyone who knows me, understan

Finding Circles on Google+ « the Aaron Craig
theaaroncraig.com

Finding Circles on Google+. Posted by the Aaron Craig on July 12, 2011 · Leave a Comment. It seems that everyone else is writing a blog on G

SproutSocial Is Burying Klout for Social Media Tracking
theaaroncraig.com

Social media is growing faster than the speed of light, and I am not just talking about the platforms. The social media monitoring sites are

Candidio 2.0 - Launching Soon
new.candidio.com

Candidio is a video editing service providing outsourced video editing for YouTube and online video for web marketing and internal communica

3M Infection Prevention Solutions
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3M Fuels Your Passion to Influence Lasting Change

YouTube - History of Social Media
www.youtube.com

Create AccountSign In. Home. BrowseMoviesUpload. Hey there, this is not a commercial interruption. You're using an outdated browser, whi

Thermo Fisher Scientific Food Safety: Physical Contaminants and Hazards ...
www.youtube.com

Food safety concerns fall into three categories: Biological, chemical and physical hazards. Most manufacturers agree that physical hazards a

X-Rays Scan Foods For The Secret Ingredient That Could Break A Tooth : NPR
www.npr.org

Metal detectors just don't cut it when it comes to keeping shards of bone or plastic and other nasty stuff out of food. Enter the X-ray. Cos

Don't Miss the International Dairy Show September 19 - 21
foodproducernews.com

After this year, the International Dairy Show in Atlanta, GA from September 19 - 21 will not occur again until 2013! The show brings togethe

Finding contaminants in food through Metal Detection How did it begin?
foodproducernews.com

Finding contaminants in food through Metal Detection... How did it begin?

Communications at Thermo Fisher Scientific, Aaron Craig has Clout on Goo...
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Aaron Craig has a PlusClout of 88.3. Add him and others to your Google+ circle.

TweetDeck (Twitter, Facebook)
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TweetDeck is your social browser for Twitter, Facebook, Foursquare and Buzz. TweetDeck is your mobile browser for staying in touch with what