I am a proven marketer and communicator with more than 9 years of marcom experience. My specialty and passion is in social media and online marketing.
I am proficient social media execution, analysis and monitoring, SEO, content creation, e-mail campaigns, HTML and measuring web analytics. I simply have a knack for understanding and analyzing the online world.
I identify myself as a social media and online marketing enthusiast, as noone can truly be an expert in such an evolving and changing technology. I have created several social media and online marketing footprints for organizations, and emphasize the need to NEVER be stagnant. An organization that truly wants to be a player in social media and online marketing must always be aware of new technological advancements, and test them out if that's where there customers are.
I am very forward thinking when it comes to online marketing strategy. The most crucial step to my online strategy is monitoring the online space so companies know what consumers are saying about them. By using Google Alerts, RSS feeds, Twilert.com, search engines and social bookmarking sites, I have been able to monitor my personal brand and the brand's of other companies to see exactly what the online world is saying about those products and services.
In addition to online marketing, I have a true passion for helping sales teams to reach their goals via lead generation and customer engagement. I do this by using a variety of marketing channels, including, web, social media, e-newsletters, ads, surveys, and promotional and collateral materials.
Aaron currently serves as the Marketing Manager at Thermo Fisher Scientific in Minneapolis, Minn. Before moving to Minneapolis, Aaron served as the President of the Indianapolis Chapter of the International Association of Business Communicators (IABC).
- Thermo Fisher ScientificMarketing/Communications Manager, 2011 - present
- Thermo Fisher ScientificContent Architect, 2009 - 2011
- IABC IndianapolisPresident, 2010 - 2011
- IABC IndianapolisVP Communications, 2009 - 2010
- Thermo Fisher ScientificMarketing Specialist, 2007 - 2009
- Fathers and Families Center (Affiliated with Wishard Health Services)Marketing Specialist, 2004 - 2007
- Fathers and Families CenterMarketing Assistant, 2003 - 2004
- Goodwill Industries of Central IndianaMarketing Intern, 2003 - 2003
LucidChart - Collaborative Diagramming - Chrome Web Store
The easiest way to draw flowcharts, mockups, UML, mind maps and more. Work together in real time with your team and clients.
AddThis - Share & Bookmark (new) - Chrome Web Store
Share to Facebook, Twitter and over 300 other services with the most popular sharing tool in the world.
Author at Alltop, Guy Kawasaki has Clout on Google+
Guy Kawasaki has a PlusClout of 95. Add him and others to your Google+ circle.
Dumb Marketers Could Be the Demise of QR Codes « the Aaron Craig
Dumb Marketers Could Be the Demise of QR Codes. Posted by the Aaron Craig on July 15, 2011 · Leave a Comment. Anyone who knows me, understan
SproutSocial Is Burying Klout for Social Media Tracking
Social media is growing faster than the speed of light, and I am not just talking about the platforms. The social media monitoring sites are
Thermo Fisher Scientific Food Safety: Physical Contaminants and Hazards ...
Food safety concerns fall into three categories: Biological, chemical and physical hazards. Most manufacturers agree that physical hazards a
X-Rays Scan Foods For The Secret Ingredient That Could Break A Tooth : NPR
Metal detectors just don't cut it when it comes to keeping shards of bone or plastic and other nasty stuff out of food. Enter the X-ray. Cos
Don't Miss the International Dairy Show September 19 - 21
After this year, the International Dairy Show in Atlanta, GA from September 19 - 21 will not occur again until 2013! The show brings togethe
Finding contaminants in food through Metal Detection How did it begin?
Finding contaminants in food through Metal Detection... How did it begin?
Communications at Thermo Fisher Scientific, Aaron Craig has Clout on Goo...
Aaron Craig has a PlusClout of 88.3. Add him and others to your Google+ circle.