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Aaron Craig
Works at Thermo Fisher Scientific
Attended IUPUI
456 followers|22,106 views


Aaron Craig

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Do you know about contaminants that get in your food?
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Aaron Craig

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LinkedIn has rolled out "follow company" buttons for brands to use on their homepages.
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+Chris Theisen My company on NPR. WOOT WOOT!
Metal detectors just don't cut it when it comes to keeping shards of bone or plastic and other nasty stuff out of food. Enter the X-ray. Costco and other big retailers now require food processors to X...
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Fred Trotter discovers that a QR code embedded in a TSA poster at the Orlando airport links to, which is about as far as you can get from a government website.
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Douglas Karr originally shared:
Who doesn't need that?
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When we heard the news about the Hostess bankruptcy and the possible demise of the Twinkie, we got to thinking about just how wonderful Twinkies are. Here are some ways to experience the joy of Twinki...
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Marketing Communications Manager; Social Media Enthusiast, QR Code Lover; Tech Geek

I am a proven marketer and communicator with more than 9 years of marcom experience. My specialty and passion is in social media and online marketing.

I am proficient social media execution, analysis and monitoring, SEO, content creation, e-mail campaigns, HTML and measuring web analytics. I simply have a knack for understanding and analyzing the online world.

I identify myself as a social media and online marketing enthusiast, as noone can truly be an expert in such an evolving and changing technology. I have created several social media and online marketing footprints for organizations, and emphasize the need to NEVER be stagnant. An organization that truly wants to be a player in social media and online marketing must always be aware of new technological advancements, and test them out if that's where there customers are. 

I am very forward thinking when it comes to online marketing strategy. The most crucial step to my online strategy is monitoring the online space so companies know what consumers are saying about them. By using Google Alerts, RSS feeds,, search engines and social bookmarking sites, I have been able to monitor my personal brand and the brand's of other companies to see exactly what the online world is saying about those products and services.

In addition to online marketing, I have a true passion for helping sales teams to reach their goals via lead generation and customer engagement. I do this by using a variety of marketing channels, including, web, social media, e-newsletters, ads, surveys, and promotional and collateral materials.

Aaron currently serves as the Marketing Manager at Thermo Fisher Scientific in Minneapolis, Minn. Before moving to Minneapolis, Aaron served as the President of the Indianapolis Chapter of the International Association of Business Communicators (IABC).

Bragging rights
Won the best Feature Writer award from the Society of Professional Journalists (SPJ) in 2003
  • Thermo Fisher Scientific
    Marketing/Communications Manager, 2011 - present
  • Thermo Fisher Scientific
    Content Architect, 2009 - 2011
  • IABC Indianapolis
    President, 2010 - 2011
  • IABC Indianapolis
    VP Communications, 2009 - 2010
  • Thermo Fisher Scientific
    Marketing Specialist, 2007 - 2009
  • Fathers and Families Center (Affiliated with Wishard Health Services)
    Marketing Specialist, 2004 - 2007
  • Fathers and Families Center
    Marketing Assistant, 2003 - 2004
  • Goodwill Industries of Central Indiana
    Marketing Intern, 2003 - 2003
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Other names
the Aaron Craig
Aaron Craig's +1's are the things they like, agree with, or want to recommend.
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The Google+ Project

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Drunk Man

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Author at Alltop, Guy Kawasaki has Clout on Google+

Guy Kawasaki has a PlusClout of 95. Add him and others to your Google+ circle.

Dumb Marketers Could Be the Demise of QR Codes « the Aaron Craig

Dumb Marketers Could Be the Demise of QR Codes. Posted by the Aaron Craig on July 15, 2011 · Leave a Comment. Anyone who knows me, understan

Finding Circles on Google+ « the Aaron Craig

Finding Circles on Google+. Posted by the Aaron Craig on July 12, 2011 · Leave a Comment. It seems that everyone else is writing a blog on G

SproutSocial Is Burying Klout for Social Media Tracking

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3M Infection Prevention Solutions

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YouTube - History of Social Media

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Thermo Fisher Scientific Food Safety: Physical Contaminants and Hazards ...

Food safety concerns fall into three categories: Biological, chemical and physical hazards. Most manufacturers agree that physical hazards a

X-Rays Scan Foods For The Secret Ingredient That Could Break A Tooth : NPR

Metal detectors just don't cut it when it comes to keeping shards of bone or plastic and other nasty stuff out of food. Enter the X-ray. Cos

Don't Miss the International Dairy Show September 19 - 21

After this year, the International Dairy Show in Atlanta, GA from September 19 - 21 will not occur again until 2013! The show brings togethe

Finding contaminants in food through Metal Detection How did it begin?

Finding contaminants in food through Metal Detection... How did it begin?

Communications at Thermo Fisher Scientific, Aaron Craig has Clout on Goo...

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TweetDeck (Twitter, Facebook)

TweetDeck is your social browser for Twitter, Facebook, Foursquare and Buzz. TweetDeck is your mobile browser for staying in touch with what