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Smartphones Run Amuck
Privacy and security have gone by the wayside - read on!
Privacy and security have gone by the wayside - read on!

Smartphones Run Amuck's posts

Hello there...

I'm not going to bother keeping this going, as I have so few followers.

Please comment if you want me to continue these weekly posts.

Good quote from Alessandro Acquisti:
"With the influence of the Internet and the rise of new technology, the line between public and private data is becoming increasingly blurred. And privacy economist Alessandro Acquisti says we need to stop this trend if we want to keep our freedom and our privacy intact.
In his viral TED talk Why Privacy Matters, Acquisiti discusses his recent and ongoing research on how easy it can be to find everything about a person from their photos on Facebook to their Social Security number using facial recognition and basic pattern matching on public data. And it’s a chilling revelation for many of us.
Acquisiti argues that we continuously sacrifice our private data for convenience and that it is, in many ways, working against us. But he poses a choice for us as a society: we can use big data as a 'force for freedom as apposed to a force that manipulates us.'”

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Interesting article by Tara DeMarco on facial recognition and privacy:

"Facial and image recognition are still new – and oft feared – technologies. Like so much of recent data exchange discussions, many consumers fear for their privacy. But as we often write, brands can convince consumers to hand over their data in exchange for mutual benefit in the form of personalized relationships and better experiences.
That exchange applies to facial and image recognition as much as any other data exchange. The more marketers introduce helpful applications of the technology, the more consumers will open up to it. These three examples could do just that.
Comprehensive CRM for any purchase, in any channel
Loyalty programs attempt to track consumer spending across channels, and while they’re effective, they could (like all things) stand to improve. Shoppers forget their cards, pay with cash, use one credit card online and another in the store – all making building a comprehensive profile of the consumer more difficult on marketers.
Facial recognition remedies this tracking error. As a shopper enters the store, the retailer knows exactly who they are through their customer profile. Facial tracking in physical stores would let shoppers cash in the discount they earned without remembering some coupon. It would apply their in-store, cash purchase to their loyalty points, easily and automatically. And in futuristic retail showrooms like this one, it’d use their size and past purchases to recommend clothing and makeup, personalize dressing room music, and ship to their home – all via a saved customer profile identified by their face.
Personally targeted television ads
I chuckle thinking of the ad dollars Rogaine and AARP have wasted on my impression. While I predict that interruptive TV commercials will largely disappear, facial recognition could help targeting of both the ads we know, and the ads of the future.
Xbox Kinect is already equipped with facial recognition. Many users opt to turn off the camera when they aren’t using it, but they could be persuaded to keep it on if brands could deliver a valuable experience, such as personalized ads. A smart TV equipped with always-on facial recognition may show 14 year-old Allison a spot for the latest teen heartthrob’s 3D concert movie, while 22 year-old Brian next door sees a preview for a new slasher film – while they’re both watching the same comedy on TBS.
A single brand could even tailor different ads to different members of the same household. Mom sees a spot for Gap’s fall women’s line during her Thursday drama, while Dad sees the men’s line during his Sunday NFL game. Today, these ad placements would be best-guesses based on the general makeup of the program’s audience. But with facial recognition, all ads would be targeted to the proper viewer.
The world as a shoppable Pinterest board
Some retailers are already experimenting with shoppable displays and catalogs using QR codes. New mobile apps like Pounce make the buying process even simpler using image recognition. Users simply scan an item in a partnering catalogue, and the app takes them straight to the product page on that retailer’s site.
Imagine the competition potential if a major retailer like Walmart or Amazon built a similar app – without other retail partners? An app that recognizes any product image or physical product and pulls up the product page on their own site. Suddenly every catalogue becomes an Amazon catalogue, every store shelf an Amazon product page, and so on. Sure, consumers can already mobile shop one store from any other – we all understand showrooming. But with image recognition, the entire world becomes a showroom: A shoppable, real-world Pinterest board.
Consumers today demand privacy against companies on their social networks – including Pinterest. So how could one retailer convince them to trust all of their real-world “pins” to one branded app? By making the app effective enough to identify any product, the second a user is interested. Every passerby on the street is a mannequin, every texting commuter on the bus a smartphone demo, every living room and coffee shop a furniture showroom. Shoppers needn’t know where the item is from or what brand it is – the app finds any product via a simple picture. Image recognition will have to progress to identify items at 360 degrees, but don’t think it isn’t possible.
While distrust is entrenched in some of us, younger consumers who grow up with these mutually beneficial exchanges will be more and more inclined to share – if retailers can get the value exchange right.".

Great quote from Brian Feldman on Facebook / Privacy:
"All Facebook users are now visible through the site's search function after the social network shut down a privacy feature that had previously allowed users to decide whether they wanted to show up in search results. Officials said the opt-out feature had been too confusing, although critics said the move would anger some users. "[E]ven if it was only 1 percent of users taking advantage of the feature, that's still 12 million people who didn't want to be easily found," 

Listen to Amy Mcllwain:
"When I speak at events, I always start my keynote presentation by polling the room of financial professionals on what social media profile they are using. Of course, every hand is in the air for LinkedIn, but the surprising moment is when I ask about Facebook. The majority of hands (a bit reluctantly it seems) find their way up.
Because so many advisors are on Facebook, it is astonishing to me that education and awareness around Facebook privacy settings is rarely discussed. I’m assuming this is due to the amount of advisors who add the caveat, “My kid set up my profile, I just kind of stumble around with it.” It’s great that your kid can lend you a hand, but do you know what your profile is telling people? Are you conscious of what information is public to the entire world and what is exclusively shared with your ‘friends?’ Do you know what privacy and protections Facebook can provide for you?
Imagine that a potential client does a general web search of your city and your company, your title, or your specialties. Because you can list your work history, positions, and now your work skills, your personal Facebook profile can easily show up at the top of the list in search results.

Do you really want this prospect to be able to view photos of your children, see exactly who you are friends with, or read all of the comments friends have put on your timeline? It’s standard consumer behavior to research you before they visit you. Is their research putting a stop to this visit before it even happens because of an unprofessional presence on Facebook?
That is exactly why we have created this how-to guide for financial advisors to help you update your personal Facebook privacy settings.
Before we get started, I encourage you to do a quick audit of your profile. Facebook has a tool that allows you to view your profile as it appears to the public. This will allow you to determine if anything appears on your profile that you don’t want the general public, or any other user of your choice, to see.
 ■To do this, click on the little blue triangle dropdown menu all the way in the upper right hand corner of your Facebook page and select “Settings”.
■In the left hand column, select “Timeline and Tagging”.
 ■In the “Who can see things on my timeline?” section click the “View As” button next to “Review what other people see on your timeline”.
■From here you can audit your profile page for what content is secure and what content is visible. *Keep in mind that your cover photos, your current profile picture, and your name are always visible to the public.

Now that you are aware of the content on your profile that you want to make private, you can follow these simple instructions to secure your Facebook profile privacy.
1) Select the Audience for your Facebook Timeline
Information on your timeline includes your:
- Basic Information- Birthday, relationship status, religious views, etc.
 - Contact Information- Phone number, email addresses, and websites.
 - Work and Education- Past and present employers, positions, projects, and schools you have attended.
 - Living- The city you currently live in and your hometown.
 ■To start, in the “About” section of your Facebook profile, select the “edit” button with the pencil next to the category that you want to update.
 ■Click on the dropdown menu next to the gear icon and choose an audience.

When selecting who sees your information, you have the following options to choose from:
- Public- anyone can see this content on your profile, even without being logged in. This setting is what makes your information unsecure.
- Friends- Only people you have accepted to be your Facebook friend can see this.
- Only Me- This is a private setting and no one else can see this content.
- Custom- This option allows you to select in more detail specific friends, networks, or any lists you have you created to see, or be excluded from, your content.
2) Select the Audience for the Posts You Share on Facebook
 ■To update who can see your posts and status updates, select the dropdown menu next to the gear icon to select your audience in the “Update Status” box.

When you select the security setting on one post, Facebook will continue to keep this setting on all of your posts until you change it again. Facebook has an excellent explanation of how this feature works: “This [audience selector] tool appears in multiple places, such as your privacy shortcuts and privacy settings. When you make a change to the audience selector tool in one place, the change updates the tool everywhere it appears.” (more info)
 ■You can also update the privacy setting on a post that you have already shared on your timeline.

3) Select the Audience for Posts your Friends Share on Your Timeline
 ■Click on the little blue triangle dropdown menu in the very upper right hand corner of your Facebook page and select “Settings”.
■In the left hand column, select “Timeline and Tagging”.
 ■In the section titled, “Who can see things on my timeline?” click the “Edit” button and select your audience.

You can see in this section that there are many other additional privacy updates you can make to various sharing behaviors on Facebook. You will want to adjust the privacy to your liking on as many of these as you can.
4) Select the Audience for Your Photos
 ■To update the privacy on any photo albums you have created, go to the “Photos” section of your timeline.
 ■Select “Albums” and then the album you want to update.
 ■Next, select the “Edit” button in the top right corner of the album itself. Here you can choose your audience under the “Privacy” function.

When it comes to controlling your social media presence, the answer isn’t to delete your profile. Having no presence is worse than having a poor one. The answer is to show them exactly what you want them to see."

An interesting short quote by Alex Wilhelm: "But the real kicker to the NSA’s iPhone app is that it promises not to track your location:
'NSA Career Links 2 will not use location information from your device to create driving directions. All location information is used by a 3rd-party map application not affiliated with NSA Career Links 2 or the National Security Agency.'
The joke is on us, however, as the NSA essentially admitted that in the past week it tracked the location of phone calls made by United States citizens. So yeah, I don’t believe you."

Please read this article by Mitch Joel:

September 19, 2013 7:59 AM
The End Of Privacy... The Beginning Of Personalization

Marketers are at a precarious crossroads (whether they know it or not).
In my latest business book, CTRL ALT Delete, I lay out five movements that have fundamentally changed the brand forever (that most businesses are doing little - to nothing - about). One of these major movements is something I call, Sex With Data (with a hat-tip to Avinash Kaushik, the digital marketing evangelist for Google and author of the bestselling books, Web Analytics - An Hour A Day and Web Analytics 2.0). In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them). Those who argue that these are simple semantics are completely missing the bigger picture. Amazon's ability to create such a highly personalized experience is core to their retail success (and consumer satisfaction), but as the company begins to roll out their Amazon Media platform, the world will be better able to see what happens when a company understands so much about their consumer, that all of the advertising associated with the experience will - at the very least - be highly relevant (if not substantially more transactional than most of the online advertising that we're exposed to). My bet is that if Amazon plays its cards right, it will have capabilities as personalized and profound as Google's AdWords.
But what about the rest of the Web?
Tracking is such a contentious issue that no matter how anti-tracking a marketer may be, eyebrows will be raised by the mere association of the profession to the action. Yes, it has become that dire. Every day, more and more traditional media outlets are warning about the nefarious actions of marketers in capturing all of our children's information, in an effort to abduct them and force them into an international sex slave ring (ok, I made that last part up). But it's true. When people see how their online usage is being near-freely traded on the digital market, it's a far hop, skip and a jump to think about how much more personal information they would take (and abuse), if offered. Cookies used to be a tasty treat, now we're all worried about our digital cookies and what crumbs we are leaving behind in an effort to use more cool free stuff like Facebook, Twitter and YouTube.
It's time to come clean.
Did you know that Google accounts for close to a third of the worldwide online advertising revenue? I'll wait while you pick your jaw up off of the floor. It's true. So, how would you feel if Google did away with the cookie - as we have known it to date - and introduced a little something called AdID? That is what USA Today is reporting in the article titled, Google may ditch 'cookies' as online ad tracker. From the news item: "Google... is developing an anonymous identifier for advertising, or AdID, that would replace third-party cookies as the way advertisers track people's Internet browsing activity for marketing purposes... [it] would be transmitted to advertisers and ad networks that have agreed to basic guidelines, giving consumers more privacy and control over how they browse the Web... on condition of anonymity." It's not hard to imagine the online squabbling that this is creating, as online advertising associations, ad networks, media professionals and more worry about how much more significant power and information this would give Google (and how this might affect the financial growth of their own businesses). Granted, I am an unabashed Google fan boy, but I would embrace this type of initiative, because it answers to a higher calling (hopefully). It removes the privacy issue (hopefully... and if done well) and brings the true power and glory of the Internet and online advertising to life: the ability to generate, distribute and engage in much more personalized advertising as a way to compliment the user's experience. Say what you will about Google's advertising platform, it is hard to argue that it is one of (if not THE) most efficient advertising platforms that exists. From simplicity and creative to distribution and consumer adoption. As much as people say that they hate advertising, the most cynical of consumers will admit that Google's solution is the "best of the worst," if pushed for an opinion.
Performance marketing for all.
Whether or not it's Google's AdID or something else, as a marketer we need to both applaud and get on board with these types of initiatives. We need these types of transparent and powerful solutions. It could lead us down a magical path, where brands are using this information to better segment and create advertising that... actually works! (believe it or not). Imagine that? The original promise of banner advertising - when it was first introduced - was all about putting an ad in front of a person that is relevant, and that the consumers could interact with. Sadly, the bulk of those ads sucked so bad, and were so annoying that users tuned them out. As an industry, we started calling them display advertising, because of the basic impressions that they could generate (yes, we went back to eyeballs and branding). What if this idea of personalized (without the worry of breaching any privacy) brings us full circle back to that original promise? What if Google (or someone else) builds a better mousetrap, that helps advertisers better understand how to personalize their creative without any transference of personal data? Wouldn't that be awesome?
Imagine, if as an industry, we could get behind this type of solution. Imagine what could be..."

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Good article by Jason Fell on Facebook privacy:

"Facebook is facing criticism again over its privacy standards? You don't say.
The social networking giant's latest privacy changes have sparked an official inquiry by the FTC, according to a report by The New York Times. Late last month, Facebook proposed updates to its Statement of Rights and Responsibilities and data-use policies that state, in part, that users effectively grant Facebook permission to use their personal information in advertising simply by being on the social network.

Facebook says the updates are the result of a federal court order after users complained about their names and photos being used to endorse products in Facebook ads.
While Facebook says the updates are "proposals" that are up for review, the FTC is investigating whether the changes are a violation of a 2011 agreement with regulators that requires Facebook to obtain user consent before sharing anyone's private information.
"Facebook never sought out a discussion with us beforehand about these proposed changes," FTC spokesperson Peter Kaplan said in the article. "We're monitoring compliance with the order. Part of that involves interacting with Facebook."
This, of course, isn't the first time Facebook has come under fire. Over the years, the social network has faced growing criticism for the way it handles its privacy standards and about its cooperation with government search requests."

Shannon McCarty-Caplan on protecting our children:

"Social media is here to stay. Kids are joining social networks at earlier ages and often do so without their parent’s permission. Education and communication is vital when learning to explore social media. Studies have shown that forbidding social media entirely can lead to it’s misuse. Use these 8 tips to have a conversation with your kids about being safe, positive and responsible on social networking sites.

1. Get Involved with Social Networking Yourself
Teach your children about digital citizenship and become a good digital role model yourself! Make an effort to learn about the sites and devices your kids are constantly using. If you explore together while pointing out how other users behave, it will improve communication and help you understand the attraction and positive aspects of social media. This way, your kids won’t feel as if you have no idea what you’re talking about, and hey–you might actually like it! It also demonstrates your support and that you can still be trusted and have fun with them.
2. Set Rules
Pulling the plug on your child’s favorite social site is like pulling the plug on his or her social life. This can shut down communication and send kids “underground.” Have a conversation with your kids about responsible social media use, appropriate postings, time spent online, cyberbullying, etc. Although rules will vary household to household and will depend on your child’s age, one of the most important things is being consistent with these rules. If you set clear guidelines in the beginning, things will go much smoother in the future.
3. Make Sure Your Kids Know How to Control Their Social Network Privacy Settings
Have them log into their Facebook, Twitter, Google+, Pinterest, Instagram, Vine, etc. and check their privacy settings. A good way to stay safe online is by using these services is to set profiles to private – this way, only people you invite can see what you post. When you set up an account, everything is automatically public, so kids may not even know their information can be seen by people they are not connected to. Users can manually edit their privacy settings by clicking on the settings tab on most social media networks.
4. Educate Your Kids About the Dangers of Going Public with Personal Information
Advise them to be careful with personal information. The “less is more” rule applies here. Warn kids of the danger posed by constantly advertising their exact physical location, future plans, etc. in social media posts. Also, the lack of physical interaction online provides a false sense of security. This leads to people posting things for their friends to read, forgetting that others can also see it. This can put personal safety at risk.
Also, take a look at a few privacy myths debunked, so you have a full grasp of what is and what isn’t real when it comes to your children’s safety.
5. “Spring Clean” That Friends List
According to Edison Research, users ages 12-17 have an average of 396 Facebook friends. If your kids are friends with a high number of people, suggest they spend some time cleaning out that list. It’s important not to make information vulnerable to people who you have never met before or don’t know well in real life. Make them aware of the “decline” and “defriend” button — they never should connect with anyone on social media that they don’t know.
6. Advise Them to Create Strong Passwords
If your child’s password for every social site is your family’s dog’s name (or something else obvious), and they are posting pictures of the dog everyday saying “Look how cute Buddy is!” Guess what hacker’s first guess would be? A password is the key to protecting one’s identity. Advise kids to create strong, alphanumeric passwords that differ for every site.
7. Explain to Them that Social Media has Longevity
Once you post something online, whether it is through Facebook, Snapchat, Vine, or Tumblr, it’s there….forever. Explain the meaning and implications of their permanent digital footprint. Even if you press the delete button, the Internet does not forget. Remind kids to think before they post or press send. Social media is very powerful, and with great power comes great responsibility…right Spiderman? Educate kids on how to use these great tools safely and responsibly.
8. Install Strong Security Software
The latest security threats are targeting social networks. One common attempt is through a Twitter message such as, “Hey somebody is posting really bad pictures of you” with a shortened URL link that takes you to what seems like a legit website. Don’t believe them. It’s actually a virus. Advise your kids to only open emails they are expecting and to avoid pop-up ads, banners, or anything asking for personal information. Make sure your devices are equipped with strong security software to block malicious links from being opened.
Social media can be a great tool when used responsibly and safely. To protect your children from inappropriate content and people, make sure you take an active role in their online life and your devices are equipped to protect personal information."

A good writeup from Chris Syme:

"When Goldilocks came upon the house of The Three Bears, she found a dilemma at every turn—porridge that was too hot or too cold, chairs that were too large, and beds that were too hard or too soft. Her tale is a little like trying to navigate the individual privacy settings on the myriad of social media channels. Which level of social media privacy is just right?
There are three basic levels of internet privacy:
Public: Most or all privacy settings are open to public view and are searchable either on Google (depending on the channel) or on Facebook Graph Search.
Friends/Followers-only: On Facebook and other channels where settings are varied within the platform, this means that you have set your private information to be viewed only by those you approve as friends or followers. Your friends have the ability to share your information with their friends.
Locked or Private Accounts: All privacy settings are locked down, and permission to follow or friend is managed on a case-by-case basis by the user. Sharing and tagging are turned off. On Twitter, this involves “protecting” your tweets, and no one can see your tweets except approved followers. Also, your tweets cannot be retweeted by your approved followers.
Here are a few quick tips to make sure your privacy settings are just right:
- Read through the privacy section in the terms of service and check the privacy settings on all your channels. Make sure you know exactly who can see your posts, and who can share them.
-Don’t trust an application to have your best interests at heart. Their first allegiance is to the advertisers that want to buy your private information. They are banking on you sharing your information with the public.
-Stay informed about changes in privacy settings by subscribing to a channel’s blog or email news. Often settings will change as new features are added to a channel. Make sure you understand the ramifications of the new features on your privacy.
-Check your privacy settings regularly, just as you check and update your online profiles.
Informed understanding is the best way to make sure your privacy settings are just right."
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