Profile

Cover photo
Eric Fettman
Works at E-Nor
81 followers|5,576 views
AboutPostsPhotosVideos

Stream

Eric Fettman

Shared publicly  - 
 
So very sad and bewildered by Shiraz's passing. He was always a generous colleague and great friend. He will be missed immensely.
With heavy hearts, we regret to inform you of the death of our colleague and co-founder Shiraz Asif. Shiraz passed early Friday morning after spending weeks in the ICU due to numerous flu-related complications. Those who knew Shiraz personally and professionally can attest that he was among the...
1 comment on original post
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
 
Google Analytics Governance & Account Structure - 5 Considerations When Organizing Multiple Sites and Apps /via +E-Nor, Inc.

"You (or your client) may be a large brand with tens, hundreds or thousands of websites/apps under one main umbrella. Measuring each digital asset is great, but it may only show you part of the whole picture.

In order for you to truly benefit from your analysis and get real insights out of your data, the way you structure your Google Analytics account and group business digital assets appropriately is key."
You (or your client) may be a large brand with tens, hundreds or thousands of websites/apps under one main umbrella. Measuring each digital asset is great, but it may only show you part of the whole picture. In order for you to truly benefit from your analysis and get real insights out of your data, …
2 comments on original post
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
 
Government-wide web analytics data is made available to the public to view! Here's President Obama reviewing analytics.usa.gov (Digital Analytics Program). Many thanks to the Google Analytics Premium team, the GSA team and our amazing E-Norians! 
6 comments on original post
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
 
Ten Top Google Analytics Tools and Add-Ons
/by +Brian Clifton  #measure   #analytics  

"These are the 10 best tools (aka add-ons) I use when working with Google Analytics and Google Tag Manager. I have not attempted to list all possible tools – as there are now hundreds available. Rather, these focus on helping you get on top of, and maintaining, your data quality. I use all of them regularly.

Just follow the links to download/obtain them. All are free to use."
5 comments on original post
4
3
Add a comment...

Eric Fettman

Shared publicly  - 
 
Take the #googleanalytics  Jeopardy Challenge, round two! https://goo.gl/YJ0LbA
We had a great time at the Evolve with Google Analytics conference in San Francisco in April, and look forward to our next conference in Dubai! We had so much fun that we didn’t have time for this conference’s round of Jeopardy! If you enjoyed round one, see if you can take the Google Analytics …
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
Vote for Feras for the 2015 Digital Analytics Association Board.  He'll continue to do lots of great work for the analytics community. http://goo.gl/17hbt3
1
Add a comment...
Have him in circles
81 people
Nancy McDonald's profile photo
Anup Ahluwalia's profile photo
Robert Visser's profile photo
Joel Michael's profile photo
Matt Stannard's profile photo
Stéphane Hamel's profile photo
Farhan Ramzan's profile photo
Nesreen Badawi's profile photo
Mohammad Nabil's profile photo

Eric Fettman

Shared publicly  - 
 
Check out Allaedin's helpful guide on AMP measurement for publishers - interesting technical and business perspectives.
 
GA on AMP: Measuring User Behavior and Segmenting Content for Publishers /via +E-Nor, Inc.  #analytics   #amp  

"We live in a mobile era. About half of the world’s population now owns a smartphone that they use to access read news and access other information resources.. This new reality has put a lot of pressure on publishers to ensure content quality, availability, accessibility and relevance and thereby increase user engagement and conversion.

The main goal of this post is to provide guidance for tracking content metadata and user interactions on mobile websites with Google Analytics for AMP pages. To learn the basic of AMP tracking in Google Analytics, see Adding Analytics to Your AMP Pages in the GA help pages."
We live in a mobile era. About half of the world’s population now owns a smartphone that they use to access read news and access other information resources.. This new reality has put a lot of pressure on publishers to ensure content quality, availability, accessibility and relevance and thereby increase user engagement and conversion. The …
1 comment on original post
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
Very interesting and strategic perspectives from my colleague Joel Michael.
 
Centralized Analytics Teams: Get the Most Business Impact Out of Your Analytics https://goo.gl/TCoSjT #GoogleAnalytics
1 comment on original post
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
 
GA Best Practices: Copying a Goal from Test View to Working View Using Share Asset /via +E-Nor, Inc.  #measure   #analytics  

"As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view."
As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view. You do not, however, need …
View original post
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
Very compelling case study from APMEX.  Great work, everyone.
 
Daily Data-Informed Decisions With GA Premium and BigQuery
/via +Daniel Waisberg +APMEX Inc. and +E-Nor, Inc. 

"The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives."
1 comment on original post
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
How does https to http affect your referral information in #googleanalytics? https://goo.gl/nYJcrF #measure
1
Add a comment...

Eric Fettman

Shared publicly  - 
 
Check out our new visual glossary of 27 essential terms and concepts in +Google Analytics.

http://goo.gl/Orzu0i
Definitions, screen shots, and illustrations for basic Google Analytics terminology and concepts.
1
Add a comment...
People
Have him in circles
81 people
Nancy McDonald's profile photo
Anup Ahluwalia's profile photo
Robert Visser's profile photo
Joel Michael's profile photo
Matt Stannard's profile photo
Stéphane Hamel's profile photo
Farhan Ramzan's profile photo
Nesreen Badawi's profile photo
Mohammad Nabil's profile photo
Basic Information
Gender
Male
Work
Employment
  • E-Nor
    Analytics Trainer and Coach, 2013 - present