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Eric Fettman
Works at E-Nor
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Check out our new visual glossary of 27 essential terms and concepts in +Google Analytics.

http://goo.gl/Orzu0i
Definitions, screen shots, and illustrations for basic Google Analytics terminology and concepts.
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What's the difference between a KPI and a Metric in +Google Analytics?  Perspectives from +Tracy Rabold  http://goo.gl/uLLxDA | #measure 
A KPI is a metric. However, a metric is not necessarily a KPI. KPIs — key performance indicators — are intended to measure success: If you don’t actually know what you’re trying to achieve, it’s also hard to measure success. Try it, you’ll see what I mean. – Avinash Kaushik, 12/9/14, Twitter KPIs grow naturally …
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+Felipe Hoffa thanks for the BQ instruction - please check out this post from my colleague +Shiraz Asif 
 
We used Google BigQuery and stats to predict who will win this years SUPERBOWL! The winner is... http://goo.gl/QyR5y9 |#measure #bigquery
It’s that time of year again. Super Bowl XLIX is upon us, and it has the makings of a great one. The Valley of the Sun (Glendale, Arizona) will host this meeting between the #1 seeds from both football conferences. The Patriots romped through the AFC championship, disposing of the Colts 45-7 (perhaps with the …
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Join +E-Nor, Inc.   Analytics Instructor & Coach Eric Fettman at Stamford Innovation Center Wed. 3/11 6:30PM for a high-impact #googleanalytics Clinic http://bit.ly/1Ej8NTL
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There's a lot to understand about direct traffic in #googleanalytics  - check out this post that I did with +Allaedin Ezzedin  on the +E-Nor, Inc. blog.

http://goo.gl/MCtrJm
The Direct traffic channel in Google Analytics may seem very straightforward, but there’s much more to direct traffic attribution than first meets the eye. For Google Analytics practitioners, it’s important to understand what Direct means as a traffic source and how direct attribution differs among reports. Direct Overwritten by Any Other Previous Source The SEO …
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Check out my new post on the E-Nor blog: Understanding #googleanalytics  Channel Groupings

http://goo.gl/VjUv6t
This post explores custom channel groupings for your Acquisition and Multi-Channel Funnel Reports in Google Analytics.
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Have him in circles
44 people
Beth Kahlich's profile photo
Ahmad Rahman's profile photo
shyamsunder sharma's profile photo
Feras Alhlou's profile photo
Farhan Ramzan's profile photo
Luis Sosa's profile photo
Cindy Wang's profile photo
Thomas Petty's profile photo
Irisintegrate Dhr's profile photo
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  • E-Nor
    Analytics Trainer and Coach, 2013 - present
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