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Eric Fettman
Works at E-Nor
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Very compelling case study from APMEX.  Great work, everyone.
 
Daily Data-Informed Decisions With GA Premium and BigQuery
/via +Daniel Waisberg +APMEX Inc. and +E-Nor, Inc. 

"The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives."
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How does https to http affect your referral information in #googleanalytics? https://goo.gl/nYJcrF #measure
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Check out our new visual glossary of 27 essential terms and concepts in +Google Analytics.

http://goo.gl/Orzu0i
Definitions, screen shots, and illustrations for basic Google Analytics terminology and concepts.
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What's the difference between a KPI and a Metric in +Google Analytics?  Perspectives from +Tracy Rabold  http://goo.gl/uLLxDA | #measure 
A KPI is a metric. However, a metric is not necessarily a KPI. KPIs — key performance indicators — are intended to measure success: If you don’t actually know what you’re trying to achieve, it’s also hard to measure success. Try it, you’ll see what I mean. – Avinash Kaushik, 12/9/14, Twitter KPIs grow naturally …
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Eric Fettman

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+Felipe Hoffa thanks for the BQ instruction - please check out this post from my colleague +Shiraz Asif 
 
We used Google BigQuery and stats to predict who will win this years SUPERBOWL! The winner is... http://goo.gl/QyR5y9 |#measure #bigquery
It’s that time of year again. Super Bowl XLIX is upon us, and it has the makings of a great one. The Valley of the Sun (Glendale, Arizona) will host this meeting between the #1 seeds from both football conferences. The Patriots romped through the AFC championship, disposing of the Colts 45-7 (perhaps with the …
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Eric Fettman

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Take the #googleanalytics  Jeopardy Challenge, round two! https://goo.gl/YJ0LbA
We had a great time at the Evolve with Google Analytics conference in San Francisco in April, and look forward to our next conference in Dubai! We had so much fun that we didn’t have time for this conference’s round of Jeopardy! If you enjoyed round one, see if you can take the Google Analytics …
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Vote for Feras for the 2015 Digital Analytics Association Board.  He'll continue to do lots of great work for the analytics community. http://goo.gl/17hbt3
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Join +E-Nor, Inc.   Analytics Instructor & Coach Eric Fettman at Stamford Innovation Center Wed. 3/11 6:30PM for a high-impact #googleanalytics Clinic http://bit.ly/1Ej8NTL
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There's a lot to understand about direct traffic in #googleanalytics  - check out this post that I did with +Allaedin Ezzedin  on the +E-Nor, Inc. blog.

http://goo.gl/MCtrJm
The Direct traffic channel in Google Analytics may seem very straightforward, but there’s much more to direct traffic attribution than first meets the eye. For Google Analytics practitioners, it’s important to understand what Direct means as a traffic source and how direct attribution differs among reports. Direct Overwritten by Any Other Previous Source The SEO …
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Check out my new post on the E-Nor blog: Understanding #googleanalytics  Channel Groupings

http://goo.gl/VjUv6t
This post explores custom channel groupings for your Acquisition and Multi-Channel Funnel Reports in Google Analytics.
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Have him in circles
59 people
Joel Michael's profile photo
Anup Ahluwalia's profile photo
Robert Visser's profile photo
Hazem Mahsoub's profile photo
Santiago Tacoronte's profile photo
Samuele Fabbri's profile photo
Christine Kerns's profile photo
Matt Stannard's profile photo
John Appler's profile photo
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  • E-Nor
    Analytics Trainer and Coach, 2013 - present
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