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Eric Fettman
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85 followers
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So very sad and bewildered by Shiraz's passing. He was always a generous colleague and great friend. He will be missed immensely.

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Check out Allaedin's helpful guide on AMP measurement for publishers - interesting technical and business perspectives.
GA on AMP: Measuring User Behavior and Segmenting Content for Publishers /via +E-Nor, Inc.  #analytics   #amp  

"We live in a mobile era. About half of the world’s population now owns a smartphone that they use to access read news and access other information resources.. This new reality has put a lot of pressure on publishers to ensure content quality, availability, accessibility and relevance and thereby increase user engagement and conversion.

The main goal of this post is to provide guidance for tracking content metadata and user interactions on mobile websites with Google Analytics for AMP pages. To learn the basic of AMP tracking in Google Analytics, see Adding Analytics to Your AMP Pages in the GA help pages."

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Google Analytics Governance & Account Structure - 5 Considerations When Organizing Multiple Sites and Apps /via +E-Nor, Inc.

"You (or your client) may be a large brand with tens, hundreds or thousands of websites/apps under one main umbrella. Measuring each digital asset is great, but it may only show you part of the whole picture.

In order for you to truly benefit from your analysis and get real insights out of your data, the way you structure your Google Analytics account and group business digital assets appropriately is key."

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Very interesting and strategic perspectives from my colleague Joel Michael.
Centralized Analytics Teams: Get the Most Business Impact Out of Your Analytics https://goo.gl/TCoSjT #GoogleAnalytics
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Government-wide web analytics data is made available to the public to view! Here's President Obama reviewing analytics.usa.gov (Digital Analytics Program). Many thanks to the Google Analytics Premium team, the GSA team and our amazing E-Norians! 
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GA Best Practices: Copying a Goal from Test View to Working View Using Share Asset /via +E-Nor, Inc.  #measure   #analytics  

"As a best practice, you should create a Google Analytics goal initially in a test view and then recreate it in a main/working/reporting view only when you have verified that the goal tracking is functioning as expected. This can be verified typically after a few days in the test view."

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Ten Top Google Analytics Tools and Add-Ons
/by +Brian Clifton  #measure   #analytics  

"These are the 10 best tools (aka add-ons) I use when working with Google Analytics and Google Tag Manager. I have not attempted to list all possible tools – as there are now hundreds available. Rather, these focus on helping you get on top of, and maintaining, your data quality. I use all of them regularly.

Just follow the links to download/obtain them. All are free to use."

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Very compelling case study from APMEX.  Great work, everyone.
Daily Data-Informed Decisions With GA Premium and BigQuery
/via +Daniel Waisberg +APMEX Inc. and +E-Nor, Inc. 

"The American Precious Metals Exchange (APMEX) is the leading purveyor of precious metals, serving millions of customers worldwide. The company partnered with E-Nor, a Google Analytics Premium Authorized Reseller, to better understand the customer journey and gain insights to improve marketing initiatives."

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How does https to http affect your referral information in #googleanalytics? https://goo.gl/nYJcrF #measure
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