BE UNIQUE OR BE NOTHING AT ALL.
Mediocre, part of the crowd, anonymous, average. This is the result of not being unique or, even worse, not recorgnizing your uniqueness.
We are all unique in some special way, but most of us have been taught, pushed, and punished into conformity. We are told not to stick our neck out too far and not to make too much noise in case we are noticed.
In Africa we still have the witch-craft syndrome, always looming for those who dare to succeed. Our culture is such that people will try to chop your head off if you grow too big. Yet ironically, society rewards uniqueness in skills and talents in business, sport, art, and culture.
But it makes sense when you realize that being unique means making the conscious and definite choice to go against the grain and risk sticking your neck out.
People who succeed have to be resilient and courageous to go against the grain, to be nonconformist, and to be unique in the face of peer pressure.
In our society today, there are many barriers to putting yourself forward and being unique. This is one reason why society respects qualities such as uniqueness, outstanding talent, and courage.
Your uniqueness is what makes you stand out. Its what makes people choose you rather than another person to deal with, or select your business rather than a competitor's.
What is unique about you or about your business?
What is it that makes your business different? Find it, develop it, and use it every day.
Successful people know the power of uniqueness and make sure they use it. The number one secret of commercial success is uniqueness.
Your goal in everything you do from now on, in setting up, running, maintaining, and developing your business, must be aimed at achieving this uniqueness.
****""A UNIQUE SELLING PROMISE IS THAT SPECIAL PROMISE YOU MAKE TO YOUR CLIENTS THAT ONLY YOU CAN OFFER""****
AJAH DANIEL ONYEDIKACHI