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Bob James
54 followers -
Writer & Communicator
Writer & Communicator

54 followers
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Event Shock
Brace yourself for Event Shock . Working as my business partner and I do with event organizers, I suffer their anxiety sympathetically. They're constantly worried there's a glut of events. (" With so  many events competing for audiences' time, will they pic...
Event Shock
Event Shock
blog.themightycopywriter.com
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Artificial Intelligence: Now It's Getting Personal
As the result of a podcast by consultant Mark Scheafer, Preparing for Your Future Marketing Career , I'm inspired to deep-dive into the subject of Artificial Intelligence. You should consider doing so, too. Experts insist AI won't make every marketing profe...
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Square Pegs
Corporate cultures, by definition, restrict behavior.  A few lucky workers find a corporate culture they can align with.  The rest check their values at the door.  But sooner or later (usually sooner) these misfits get detected and are forced out. Employers...
Square Pegs
Square Pegs
blog.themightycopywriter.com
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Is Silence Golden?
Under attack, corporations used to hunker down. Herbert Schmertz changed that. Schmertz, who died last week at 87, as head of PR at Mobil in the 1970s pioneered use of the "advertorial” to confront critics of the company. He bought space on the op-ed page o...
Is Silence Golden?
Is Silence Golden?
blog.themightycopywriter.com
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Beat the Clock
If you don't think your performance is sharply rhythmic throughout the day—or that timing matters— consider the results of 26,000 corporate earnings calls . Regardless of up or down earnings and management's outlook, when CEOs conducted the calls in the ear...
Beat the Clock
Beat the Clock
blog.themightycopywriter.com
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Safety in a Box
Customers' values have changed, and so has their definition of "quality," according to the travel and hospitality journal Skift . Skift asked  5,000 people in five countries to describe three attributes of the word. Authentic headed customers' lists. Produc...
Safety in a Box
Safety in a Box
blog.themightycopywriter.com
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Americans and the Media: Disappointment and Distrust
Most Americans expect the media to inform them, but a majority (58%) think it's harder than ever to rely on the media for objective news, s ays a new study by  Gallup and the Knight Foundation . TV programs remain Americans' primary news source, relied on b...
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Washington
CLOSE ON - KAY now  surrounded by the men. She winces... hesitates... clearly unsure about stating her decision. KATHARINE GRAHAM Yes. Yes. Yes. Let's publish. Wild cheers erupt from the Cleveland Park audience. * * * I love living in DC. Reassurances aren'...
Washington
Washington
blog.themightycopywriter.com
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Ad Nauseam
The oblique paradox of propaganda is that the lie in the throat becomes, by repetition, the truth in the heart.  — John Grierson Not only is Obama's birth certificate fake, but Geico saves you 15%. The statements exemplify the fallacy known as  argumentum a...
Ad Nauseam
Ad Nauseam
blog.themightycopywriter.com
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Facing Facts
The greatest American superstition is a belief in facts. — Hermann Keyserling Facebook is countering fake news by downgrading all news. Beginning next week, users will see mainly the posts of friends and family in their feeds; publishers' posts will virtual...
Facing Facts
Facing Facts
blog.themightycopywriter.com
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