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IPerform Group
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Join Us Today To See Your Business Soar
Join Us Today To See Your Business Soar

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Leveraging ‪#‎SocialMedia‬ and ‪#‎SearchMarketing‬ to Skyrocket Your ‪#‎LocalBusiness‬’s Sales

Most entrepreneurs look at the ‪#‎Internet‬ as a mean to reach the ‪#‎globalcustomers‬. While it is true that a lucrative market awaits you out there, let’s not overlook the local business opportunities you already have. And social media and search marketing, used properly, helps you skyrocket your local sales.

Studies indicate that there has been a ‪#‎tremendous‬ growth in the local, ‪#‎mobilesearch‬ volumes over the past few years. ‪#‎Google‬ too confirms that more than 50 percent of mobile queries are local. They further claim that 4 out of 10 online users prefer to “Research Online Purchase Offline.”

Therefore, it makes sense to use your ‪#‎socialprofiles‬ to connect with your local buyers and provide detailed information and your products and services through these platforms.

When it comes to ‪#‎socialmediamarketing‬, you basically have 4 major sites for marketing.
1. ‪#‎Facebook‬
2. ‪#‎Twitter‬
3. ‪#‎LinkedIn‬
4 #Google+
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5 Expert SEO Predictions for 2016

#Searchengines are constantly working at refining and updating their algorithms in order to make the search results more applicable to the search. But they are also very committed to making sure the search results can not be manipulated - well, easily anyway.

When it comes to #SEO you obviously need to know what the important ranking factors are now in order to achieve success, but it's just as important to know what the search engines are going to do next. Because the search results can suddenly be very different with a single algorithm change.

So where should you be focusing your efforts in a bid to better navigate #SEO changes in 2016? We spoke to some of the search industry's experts to get their predictions for what will become more important in the coming year. Here's their wisdom:

1. Give People What They Want

Focus on providing users with the best experience. Whether it is making an excellent product or writing the best content, in the long run search engines are going to rank what users want. As time has passed their algorithms have gotten more sophisticated and harder to manipulate. But the sites that continually rank well tend to be the ones that focus on user experience.


2. Speed and Security Matter

Back in 2010, Google announced site speed as a slight ranking factor and did the same again in 2014 for HTTPS. Both were very slight ranking factors but the intent was clear, Google wants a faster and more secure web.

In 2015, HTTP/2 was formally approved and Google has been quietly working on its own custom version of the protocol called SPDY. Both HTTP/2 and SPDY allow browsers to make multiple requests to a web server through one single connection. This is big news for speed freaks!

In 2016, #HTTP/2 will start to become the new standard of the web. It will make websites a LOT faster and will address loading lags that are often found with HTTPS. There will be no excuses for slow websites and Google will turn up the ranking dial for both site speed and #HTTPS. Google may even reward HTTPS adoption by allowing more SEO referrer information in Google Analytics, meaning webmasters regain the lost "not provided" keywords and make SEO/PPC a fairer playing ground."


3. Build Brand Exposure

I guess that the best general advice for SEO for the coming year is to make an outgoing effort to increase branding throughout the web. #Google is getting smarter - and with a peek of RankBrain, we could almost conclude that Google is now planning to use more and more signals that are user-driven. Meaning factors that are not manipulate-able by SEO specialists. I mean, it's hard enough to get good, clean, ethical links. Now it's even harder to rank because Google's algorithm understands the contextual meaning behind words.

"Things, not Strings" may just be the toughest factor to crack for a lot of #SEOspecialists out there. The game has changed yet again.


4. Focus on Quality

In case you haven't already, stop focusing on building links to your homepage and start #focusing on building links to great content. And if you don't have great content on your own website, start there. It's better to create one awesome piece of content per week / month and promote it like crazy than to create so-so content that isn't link worthy.


5. Knowledge is Power

In 2016, it will become critical for business owners and web site managers to invest more time into learning more advanced SEO knowledge, and especially as it relates to mobile considerations, or do a better job of properly vetting the outside solution provider they intend to work with.

Over the years, too many businesses have previously left the work to others they hadn't properly vetted for expertise, assuming that agency or consultant was going to do a great job, yet where the site inevitably took a big hit for a range of reasons tied to myopic thinking or shortcut mentality.

That's not a scenario #businesses can afford to gamble on anymore. The stakes are too high, and the complexity of advanced understanding is ever increasing.


As the world of #digitalmarketing becomes more complex and competitive, it is vital that business owners take the time to strengthen their understanding of key concepts in areas such as content marketing, SEO and conversion.
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Flourish your Business by ‪#‎SocialMediaMarketing‬

Are you still unaware with the best tips of #SocialMediaMarketing ? Are you interested to know how to reap desired results with Social Media Marketing? There is no doubt that ‪#‎socialnetworking‬ has an important place in contemporary business. It is also no surprise that these days every company is incorporating ‪#‎SocialMedia‬ as a liaison to connect with their customers.

Please Visit : http://www.iperformgroup.com/smm.php
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‪#‎SEO‬ is a safe bet and it really has ‪#‎lowerinvestments‬ and ‪#‎higherreturns‬. You will start to see your ‪#‎website‬ gaining ‪#‎goodranking‬ and placement from the first month itself.

Please Visit : http://www.iperformgroup.com/googleranking.php
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What is IPG-Local SEO?

IPerform Group is like local on steroids. Regular local pinpoints a wide geographic area, focuses on region or city-wide keywords, and relies on social signals to drive customers in your area to your front door.

IPerform Group relies more on database management, location signals from your web-page, and geo-targeting. By focusing on a certain area and the consumers (often smartphone-having mobile users), you can display more custom ads and put your business in front of people looking for you.

Please visit : http://www.iperformgroup.com/searchengenoptimization.php
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The Importance Of Your Link Profile

Firstly, let’s understand how important the backlinks are to your website.

Google has always relied on backlinks to rank a website in its Google Search Engine Results Pages (SERPs). These days, there are just many more metrics than it used 10-15 years ago – but ultimately, backlinks are still believed to have the most impact on these rankings.


Please Visit : http://www.iperformgroup.com/linkbuilding.php
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Five Ways To Revolutionize Your Ad Text With Google’s New Location Ad Customizers

Please Visit : www.iperformgroup.com 
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The SEO Maturity Curve: Enterprise Scale & Development

How do you take your organization from SEO dabblers to industry leaders? Columnist Jim Yu discusses how to mature your SEO program.

Please Visit : http://www.iperformgroup.com/searchengenoptimization.php
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Bing Ads Editor Gets An Update With More Horsepower

Faster processing speed for accounts of all sizes promised with BAE version 10.9.

Please Visit : www.iperformgroup.com
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Google Brings YouTube TrueView Campaigns Into The AdWords Fold
Please Visit : http://goo.gl/76abdK
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