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Cievk Dahns
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Cievk Dahns

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Today we’re excited to announce that our newest partner, +HP, is introducing the latest addition to the Chromebook family: the HP Chromebook. With built-in security, automatic updates, and speedy access to all your stuff, the HP Chromebook delivers everything that you’d expect from a Chromebook on a brilliant 14 inch screen. 

Head over to the Chrome Blog to find out more: http://goo.gl/ZUwTN.
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Cievk Dahns

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Everyone is a genius at least once a year. The real geniuses simply have their bright ideas closer together.
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Cievk Dahns

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"We are now investigating this as an act of terrorism," President Barack Obama said of Monday's Boston Marathon explosions. "We don't have a sense of motive yet. Everything else is speculation."

Read more: http://nbcnews.to/YsuKGY

#Boston   #BostonMarathon  
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Cievk Dahns

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Understanding industrial food.

Our definition of industrial food is any food that has been modified to make it a better product, but not a better food. 

BloombergBusinessweek recently wrote a nice piece about some of the known information about how the Simply Orange brand of orange juice is processed. (The company is owned by Coca Cola.) 

Most consumers would think that the product is, well, simply orange juice. They grow oranges, squeeze them and put them in a bottle, right? 

Well, that's what they want you to think, and that desire to make consumers believe that foods are fresh, natural and basic is part of the industrial food approach. 

According the BloombergBusinessweek investigation, Simply Orange juice involves "satellite imagery, complicated data algorithms" and "even a juice pipeline." 

One of the most interesting aspects of how Simply Orange is produced is a secret algorithm called Black Book, which blends many different juices from many different orchards, regions and harvests to achieve a consistent flavor year round. 

A guy named Bob Cross, identified as the "architect of Coke’s juice model," says Black Book "requires analyzing up to 1 quintillion decision variables to consistently deliver the optimal blend, despite the whims of Mother Nature." These variables include more than 600 individually identifiable flavors possible in orange juice. 

The company uses satellite imaging to tell growers when to pick the oranges in order to deliver the needed flavor compounds demanded by Black Book. 

After the juice is squeezed by factory machines, and pulp, oil and peel are removed, the juice is "flash-pasteurized," then piped into giant tanks where they'll be held for up to eight months. 

After eight months, the juice isn't fresh, but freshness is simulated by storing it under a cloud of nitrogen that prevents oxygen from interacting with the juice and allowing it to spoil. 

The juice is kept around for so long so it can be blended with juice of different ages and harvests to achieve the consistent, pre-determined flavor. 

Before bottling, an orange juice "air traffic control center" enables technicians using Black Book to blend various juices. 

The juice is transported 1.2 miles from the orange processing facility to the packaging plant in an underground pipeline. 

The juice is bottled in a container with a green lid, and a label that shows the picture of a fresh orange over the words "not from concentrate." 

One of the three varieties of Simply Orange is called "grove made," suggesting falsely that it's squeezed at the site of an orchard, bottled fresh and shipped quickly to stores. 

In nearly all these innovative processing systems, a "food" has been improved and optimized as a product for sale in the marketplace in ways that degrades it as a food. 

Most of the high-tech interventions are designed to eliminate variety in flavor, texture, color and so on, which is a fundamental attribute of natural food. 

Here's a summary of the attributes of industrial food production exhibited by Simply Orange juice, according to the BloombergBusinessweek investigation. 

1. The manipulation of natural food variety to eliminate that variety. 

2. The "embalming" of food and the intervention in the decomposition process to simulate freshness in old food. 

3. The combination of massive quantities of foods so that a single bottle may contain juice from thousands or even hundreds of thousands of oranges. 

4. Pasteurization and semi-sterilization, eliminating the opportunity to obtain health-boosting micro-flora from the environment. 

5. Greenwashing and farmwashing, the use of colors, pictures and words to instill in the minds of consumers naturalness, farm-freshness and wholesomeness, when the actual food inside is the opposite of what the consumer is choosing the product for. 

In general, however, industrial food processing involves the optimization of the product (lower price, long shelf life, consistent flavor and so on.) at the expense of food variety, freshness and quality. 

http://www.businessweek.com/articles/2013-01-31/coke-engineers-its-orange-juice-with-an-algorithm
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I love this place! The food is soooo good and the atmosphere is great. The wait staff is always so nice and friendly!
Food: Very goodDecor: ExcellentService: Very good
Public - a year ago
reviewed a year ago
Signed a maintenance contract with them and am happy I did. one less thing to worry about.
Quality: ExcellentAppeal: Very goodService: Excellent
Public - a year ago
reviewed a year ago
I could not ask for a better "car purchasing" experience. I HATE car shopping and dealing with all the different employees you have to at a dealer. I have always owned BMWs (6) and they have all been bought at my hometown dealer in KY. I hope they don't find out but, my experience here was second to none. My sales person was Vince and I was very impressed with him as a person. The fact that he sold cars was secondary to him as a person. At no time that I spent with him i ever felt pressured. Debbie was VERY helpful in the "paper sighting office" also. I will always recommend your dealership to anyone. Thanks for restoring my faith I car purchasing!
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Quality: ExcellentAppeal: ExcellentService: Very good
Public - a year ago
reviewed a year ago
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Very good services. Very pleased with them. Recommend everyone to them.
Quality: Very goodAppeal: GoodService: Excellent
Public - a year ago
reviewed a year ago