It's as a crash course in the evolution of search engine rankings and why social is the next HUGE component that will help you get to the top of search results.
If you're not creating content about yourself, your brand or your product or whatever, someone is. Shouldn't you do your best to dictate the conversation? More and more, social is the way to do that.
Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
- University of PennsylvaniaCommunications (Marketing), 1999 - 2003
- Windward School1993 - 1999
- Birch Gold GroupMarketing Manager, 2011 - present
- US Tax ShieldMarketing Manager, 2011 - 2014
- The Fortune GroupCommunications Director, 2009 - 2011
- The Sloan GroupSenior Account Executive, 2003 - 2007
- WundermanAccount Director, 2007 - 2009
- The Daily PennsylvanianMarketing Manager, 1999 - 2002
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