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Xavier Izaguirre
191 followers -
The Social Media dude with a surname you can't pronounce
The Social Media dude with a surname you can't pronounce

191 followers
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Xavier's posts

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#berlin  
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Das ist so Berlin
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2013-11-09
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Should Klout and Peerindex influence your social media strategy?

My views (and a few other people's) on #Klout  and #Peerindex  on The Drum today. Quite a good level of consensus on thanks but no thanks

http://www.thedrum.com/news/2013/08/13/social-media-focus-what-role-should-sites-such-klout-and-peerindex-play-social

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Vigo
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Vigo
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Have you ever noticed that when you are late because you drove you say “bloody traffic” and when you are late because you caught the bus you say “bloody bus”??

I think this is because you own the car but not the bus. What bias would account for this best? Cognitive dissonance, fundamental attribution error? Any ideas

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#Elbulli  exhibition at Somerset House is the paradise for foodies and creatives looking for inspiration
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#elbulli at somerset house
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Beyond Retro #vintage   #fashion   #photography  
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Beyond Retro
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"The reality is this: Business ideas from the least expected players and angles will disrupt your brand faster than advertising can save it"

Rei Inamoto on Disruption
http://www.fastcocreate.com/1683292/the-end-of-advertising-as-we-know-it-and-what-to-do-now

I just asked in a job interview two questions to (try and) test someone's analytical and creative skills, namely:

- How many golf balls might there be in Australia?
- Give me ideas to get kids drinking more water

Mixed reactions in the office, do people here these questions are useful at all?
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