Profile cover photo
Profile photo
Steffen Konrath
1,036 followers -
LIQUID NEWSROOM
LIQUID NEWSROOM

1,036 followers
About
Steffen's posts

Post has attachment
The BBC is experimenting with new storytelling formats: read how perceptive media will change our viewing experience

Post has attachment
They now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services

GENERATION #hashtag, the next billion people audience


Post has attachment
Video is key to reach out to large audience and now it won't even need much investment to run a newswire with top video content

Post has attachment
The most important social media metrics you should know to post better, be more engaging, etc. - A Liquid Newsroom Pinterest board

Post has attachment
Publishers should be worried: hackers have already started to take over control of brands, no longer websites alone

Post has attachment
Is it crazy if a publisher decides to publish an app only on a Samsung device? Since when has hardware been a key factor in a decision process? - The rational behind Axel Springer's decision: 

Post has attachment
On base of a sample of 10m messages and 100,000 users German IT company Pylba found 80 per cent of the WhatsApp audience can be reached within 3 hours after publishing of e.g. a "newsletter". CTR or clickthrough rate is extraordinary especially for local publishers if they deliver highly relevant news.

Post has attachment
Did you know that messaging app WhatsApp has overtaken other social networks in importance in many European countries? - What publishers miss:

Post has attachment
You thought you are in control of your news or publishing business?

Post has attachment
Publishers will have to decide if they want to rely on proprietary systems like Apple News or Facebook Instant Articles or open standard approaches like that of Google 
Wait while more posts are being loaded