Since social media entered the marketing landscape, it has been the preferred tool of content marketers to drive traffic and leads to their business.
According to study, social media is the number one tactic of content marketers, favoured by 87 percent.
Along with social media, B2B marketers use 12 different content marketing tactics, including blogs, case studies, videos, infographic, etc. to achieve their digital marketing goals.
See more stats in below infographic that looks how B2B organizations personalize content and content marketing projections for 2014.
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